Treadwell is trying to keep his campaign local and grassroots.
Why? He because he moved to Alaska as an adult (in 1997) and left for a few years to work for the Bush administration?
He has big outside money.
From conservatives such as the Club for Growth. So what? That's a good thing. It's gonna take money to beat Begich. There seems to be general agreement that Sullivan is the strongest candidate in the race.
Treadwell BTW supported Murkowski in 2010, in the general election over the rightful nominee of the Republican party. He says her "seniority" was "vital". He can go to hell just for that.
I agree with Clintonfatigued that the best thing he could do is quit.