The story specifically mentioned tourism, so that’s where I went with it....but you’re probably right that there is a hidden agenda here.
Pittsburgh is not a particularly easy city for tourists to get around....its city blocks are not necessarily square (due to the triangles of the river and the hills)...so you can take 4 right turns and not wind up where you started.
I staid at a hotel just outside of downtown once. I wanted to get a sandwich at the Subway sandwich shop accross the highway, I could see it from my hotel room . I spent the next two hours lost trying to get there. I found my way back to the Hotel, asked the front desk clerk how to get to the Subway across the highway.
“You can't get there from here, you'd never find it!”