Nine Beers Americans No Longer Drink

Yahoo ^ | 7 Dec 2012 | Michael B. Sauter and Alexander E.M. Hess

[shove_it]

After three years of declining sales, shipments of domestically sold beer are up by more than 1% in the United States this year. Sales of light beer and specialty beer, such as Budweiser Light Platinum, Shock Top, and Blue Moon, have been the driving force in the resurgence of U.S. breweries.

While sales of specialty, craft, and small-market beers have improved dramatically, many of the traditional, full-calorie beers that were once the staples of most breweries have fallen behind. In the five years ending in 2011, sales of Budweiser, which was once the top-selling beer in the country for years, have fallen by 7 million barrels. Sales of Michelob are down more than 70%. Based on data provided by Beer Marketer’s INSIGHTS, 24/7 Wall St. reviewed the nine large — or once-large — beer brands with a five-year decline in sales of 30% or more...

[RitchieAprile]

[Coffee_drinker]

HomeBrew! all the way!,

we make our own in 5 gallon batches for about 44 cents a piece. Makes 48 12oz beers. It's fresh, tastes great and good for you. We grow our own hops which adds to the good taste. It only takes about 1 week to ferment, and then two more to carbonate, so in three weeks you have very good beer.

[MediaMole]

I’ve become a big fan of Ale Asylum Hopalicious. It’s another microbrew.

Overall, small breweries have transformed American beer.

There are so many great little breweries creating amazing beers.

[oldsalt]

It's like most every thing else today, the swill that passes for beer these days isn't fit to drink. I'll have a Strohs, bartender.

I quit drinking in 1972,but for the previous 15 years or so I drank up great quantities of the following American beers.

Rheingold...My beer is Rheingold the dry beer..

Piel's...Piels is the beer for me boys..

Ballantine...Blech!

Schaeffer...the one beer to have..

Stroh's..America's only fire-brewed beer..

Iron City...double blech..

Blatz..the less said the better..

Schlitz...ditto..

Hamm's

Falstaff...urp..

Knickerbocker..

Pearl

Jax...awful stuff..

Olympia...not awful..

National Bohemian...I really liked this one..

I could go on but all these memories make my head hurt.

[Fledermaus]

Michelob might not be selling (it’s heavy even for AB) but I see Michelob Ultra being drank a lot. I do at my watering hole on draft at $1.50 during happy hour.

[Fledermaus]

Great college beers. It was about quantity, not quality. Made a good amount of money hosting keg parties at $5 a head serving Pabst in my college days.

After a few drafts, some illegal substances, and a good looking girl to talk to, no one knows the difference.

[Fledermaus]

Major west coast beer. That and Hamms was what the adults had when I was a kid in the 60’s.

[Fledermaus]

Yuck...hated that stuff! lol

[Fledermaus]

And who remembers that really bad Tuborg Gold? But in college we could get if for $5 a case (late 70’s).

[Revolting cat!]

[Revolting cat!]

[Revolting cat!]

[NoCmpromiz]

Iron City...double blech..

No one has mentioned "The Pale Stale Ale with the foam on the bottom"...

Olde Frothingslosh

By the way, you didn't drink this stuff, you collected the cans.

The reason you didn't drink this was because inside the Olde Frothingslosh can was that famous brew from Pittsburgh Brewing Co. otherwise known as -- Iron City Beer. 'Nuff said!

[SoDak]

I have Grain Belt, Schlitz, and PBR in my garage fridge. Don’t want fruit, or any other non-beer flavoring in my beer.

[Lmo56]

A couple of Hamm’s Beer commercials:

http://www.youtube.com/watch?v=o83xxWCel8g

http://www.youtube.com/watch?v=PVq7IsExEJA

Beer Homage to the Duke [2 vids]:

http://www.youtube.com/watch?v=bPsc2uotAKo

http://www.youtube.com/watch?v=j0UyzI-Isig

Beer commercial for the guys [a bit risque]:

http://www.youtube.com/watch?v=MX145Tu4MHY

[boop]

Does anyone remember when Michelob was on the "premium beers" list in restaurants? Like Lowenbrau (with the "fancy" foil wrapped neck, it cost a bit more than plain old Bud.

Mickey's big mouth was a favorite when I was younger. The advantage was after you drank enough, you could fit your junk in the empty bottle and pee in it.

[boop]

Remember the Blatz "taste test" commercials where they'd put a guy's "regular" beer up against Blatz?

For some reason Blatz always beat Stroh's, Schlitz, Falstaff or whatever el-cheapo brand the guy regularly drank.

[Kevmo]

I’ve been buying the cheapest beer for over 5 years now. But I add my own “beer syrup” which I brew in a similar process to home beer brewing. It makes the cheapest beer taste like premium beer.

[21twelve]

Thought maybe the Hamm’s commercial jingle might sooth your headache. From the Land of Sky Blue Waters”:

http://www.youtube.com/watch?v=tboz-HYFc_8

[onona]

Dang, I really liked Strohs. Thanks for the memories....