You're right -- it's important to keep the issue in the news. I think it might be more effective, though, to vote to repeal in sections, e.g., have a vote to repeal the 16,000 IRS agents one week, a vote to repeal the tax on house sales the next week, etc., etc. Those are the atrocities in it that come immediately to mind, but I'm sure there's lots more. Make the votes "teachable moments" (though I really, really hate that phrase!) because I'm sure many people don't know a lot of the particulars. Hell, a lot of Congress probably don't know the particulars, since none of them read it!
I disagree. Voting against it piece-by-piece would give the Dems in the Senate the opportunity to start forcing piece-by-piece votes regarding repealing some of the more "popular" provisions of the bill. I think it's politically smarter to do what they've been doing - just keep voting to repeal the whol d*mn thing.