Ben & Jerry's UK Launches 'Apple-y Ever After' For Gay Marriage Equality

SF List ^ | March 15, 20122 | Brock Keeling

[Beaten Valve]

While Ben & Jerry's Taste The Lin-Sanity hit a mildly sour note upon its release — it initially featured fortune cookie bits, which offended some since Jeremy Lin was born here in 'Merica, so they were taken out of subsequent batches posthaste — their latest flavor, Apple-y Ever After, is sure to make better headlines and be a hit with fans of sweet treats and marriage equality. Actually, it's not really a new flavor, technically. Ben & Jerry's UK renamed their apple pie ice cream Apple-y Ever After "in an effort “to raise awareness about the importance of marriage equality." Because, you know, gay marriage is as American as apple pile. Or at least it will be.

They even gave the container a cute makeover, featuring two guys atop a wedding cake. Delightful.

[joma89]

This is why I no longer buy this brand of ice cream. Vote with your wallet, folks.

JoMa

[AnTiw1]

i tried Ben & Jerry’s one time, to see if i was missing anything...and i wasn’t

[Category Four]

However good Ben/Jerry’s may be, and whatever their politics, it fails on one important test — the “how much does it even cost in the first place” test. Too damn much, and that’s just at Walmart.