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Time Inc. Axes 27 in Consumer Marketing
Mediaweek ^ | 12/19/06 | Lisa Granatstein

Posted on 12/19/2006 7:24:31 PM PST by LdSentinal

Time Inc. this afternoon gave walking papers to 27 staffers employed in the company's corporate consumer marketing unit. Time Inc. spokesperson Dawn Bridges confirmed the layoffs.

"There was a reorganization in consumer marketing," she said. "Positions and people were moved around."

In an internal memo that circulated the company, the thinking is that consumer marketing"will expand and formalize [its] role in audience development [Time Inc.'s] digital properties."

While more departures were anticipated by insiders it was not expected until early next year. The latest number of layoffs at Time Inc. brings the total to 577 staffers. Another 500 people are expected to leave the publishing giant when Time4 Media and Parenting are sold off.

Bridges said no more layoffs are expected in the remaining weeks of 2006.


TOPICS: Business/Economy; News/Current Events; Politics/Elections
KEYWORDS: layoffs; liberal; media; time
It's ok. These 27 are Persons of the Year.

Bridges said no more layoffs are expected in the remaining weeks of 2006.

Good news, of course there's just two weeks to go in the year.

1 posted on 12/19/2006 7:24:34 PM PST by LdSentinal
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To: LdSentinal
the company's corporate consumer marketing unit.

Nice timing, but what the hell does a corporate consumer marketing unit do any way? Pimp the prestigious Time brand name or just shill the crappy CDs on cable?

2 posted on 12/19/2006 7:28:27 PM PST by King Moonracer (Bad lighting and cheap fabric, thats how you sell clothing.)
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To: LdSentinal

They should axe the 27 idiots who it probably took to come up with the Person of the Year.


3 posted on 12/19/2006 7:28:52 PM PST by July 4th (A vacant lot cancelled out my vote for Bush.)
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To: LdSentinal
It's ok. These 27 are Persons of the Year.

Ouch!

4 posted on 12/19/2006 7:32:49 PM PST by Tribune7 (Conservatives hold bad behavior against their leaders. Dims don't.)
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To: LdSentinal

5 posted on 12/19/2006 7:36:29 PM PST by StoneGiant (Power without morality is disaster. Morality without power is useless.)
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