The word gay is lost, I'm not about to concede bright.
This "recent coinage" of the word "bright" is a euphemism for "made up out of whole cloth just three months ago." At least the sexual definition of "gay" actually evolved for the most part; these people are trying to blatantly STEAL the word "bright" out of nowhere, in record time.
Many bloggers are already calling them "The Smugs."