Most of Facebook's top 100 advertisers have not joined the boycott

Most of Facebook’s top 100 advertisers have not joined the boycott against the social media website and its sibling website Instagram, according to a CNN Business analysis released Wednesday.

Hundreds of companies have pledged to stop advertising on Facebook and Instagram for a month-long boycott as a protest of how the social media company has handled hate speech and misinformation.

But CNN Business’s analysis based on data from market research firm Pathmatics found most of Facebook’s top 100 advertisers, like Walmart, American Express and Home Depot, have not joined the boycott set to begin Wednesday.

Out of the 25 biggest advertisers on Facebook, only three — Microsoft, Starbucks and Pfizer — have publicly announced their pledge to stop marketing on the platform. All of the top 25 advertisers spend about $2 billion, or about 3 percent of Facebook’s 2019 revenues.

CNN Business noted the data found the overall boycott is likely to only have a limited impact on Facebook’s revenue since all of its 100 top advertisers make up only 6 percent of its advertising revenue. Most of its almost $70 billion in advertising revenue last year came from small and medium-sized businesses, according to financial statements.

Facebook’s top 100 advertisers include AT&T, Walmart, Wells Fargo, Uber, Netflix, Domino’s and American Express.

FB has an extreme leftist team of content moderators, headed by 20-year veteran Guardian editor, Alan Rusbridger, so this boycott is a farce.

however, BBC has been pushing it like crazy:

AUDIO: 17m29s: 1 July: BBC Business Daily: Will the Stop Hate for Profit campaign change the social network’s handling of “toxic” content? Big names like Ford, Starbucks and Unilever are pulling ads from Facebook starting this month.
Ed Butler speaks to some of the companies involved: Damien Huang, president of outdoor clothing company Eddie Bauer, Mary Ellen Muckerman from tech firm Mozilla, and Ryan Gellert from Patagonia.
As the campaign appears to gather momentum, how much will it hurt Facebook’s business? Jordan Bucknell, founder and CEO of Upbeat Agency, a facebook and Instagram advertising agency, describes the draw of the platform for many small businesses. And Steven Levy, author of the book Facebook: The Inside Story, explains why the real pressure for change could come from Facebook’s own workforce.
https://www.bbc.co.uk/sounds/play/w3csz8ms

behind paywall:

6 May: UK Telegraph: Facebook accused of left-wing bias after appointing ex-Guardian editor Alan Rusbridger to ‘supreme court’
Alan Rusbridger’s appointment ‘fails miserably to provide confidence in the board’s political balance’, MPs say
By James Cook and Laurence Dodds
Facebook has been accused of showing political bias after it appointed former Guardian editor Alan Rusbridger to its powerful new “supreme court”.
The social media giant announced on Wednesday that Mr Rusbridger would be one of 20 initial members of its independent oversight board, charged with hearing appeals against the social network and potentially overturning its decisions.
The board will play a key role in deciding what more than 2.6 billion people across the world can and cannot say on Facebook and Instagram – giving them power over a group which exceeds the total following of either Christianity or Islam.

However, there are fears the group will be heavily influenced by Left-wing figures such as Mr Rusbridger, whose time in charge of the Guardian was characterised by its relentlessly anti-conservative views....
https://www.telegraph.co.uk/technology/2020/05/06/facebook-accused-left-wing-bias-appointing-ex-guardian-editor/

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