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‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...
NEWS.COM.AU ^ | 8/23/2019 | FRANK CHUNG

Posted on 08/22/2019 4:29:33 PM PDT by RummyChick

Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad delving into “toxic masculinity” caused a customer backlash.

The new ad, which launched last week, stars Australian firefighter and personal trainer Ben Ziekenheiner. “I’ve been a firefighter for 19 years,” Mr Ziekenheiner says in the ad.

“People sometimes ask if it’s scary. It can be, but like anyone who has a job to do, you prepare — not just in terms of your equipment but also mentally and physically.”

The ad spruiks the brand’s SkinGuard range, highlighting the issue of sensitive skin for men who shave every day — including firefighters, who are required to be clean-shaven as it enables a proper seal for their breathing mask.

“We have a very clear strategy when it comes to how we authentically connect with our consumers,” said Manu Airan, associate brand director for Gillette Australia and New Zealand.

“We will continue to talk about what is important to Gillette and that is representing men at their best and helping men do their best. That is not changing. We will continue to do that and demonstrate it in different ways.”

(Excerpt) Read more at news.com.au ...


TOPICS: Culture/Society
KEYWORDS: 2little2late; 2ndamendment; abortion; australia; banglist; buildthefence; daca; dreamact; dreamers; genderdysphoria; getwokegobroke; gillette; globalwarminghoax; gooutofbusiness; greennewdeal; homosexualagenda; infanticide; manuairan; medicareforall; newzealand; nra; obamacare; screwthemtoolate; secondamendment; toxicmasculinity
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1 posted on 08/22/2019 4:29:33 PM PDT by RummyChick
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To: RummyChick

James Morrow
@pwafork
Hey guys! Come back! You know that whole thing where we called you sexist pigs and your sons rapists in training? We were KIDDING! Now buy our razors again. Please.


2 posted on 08/22/2019 4:30:19 PM PDT by RummyChick ("Pills, money .. this city is wicked. Your best friend will kill you here." Smoove about Baltimore)
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To: RummyChick

F ‘em. Just like the NFL, NO going back.


3 posted on 08/22/2019 4:30:53 PM PDT by Feckless (The US Gubbmint / This Tagline CENSORED by FR \ IrOnic, ain't it?)
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To: RummyChick

I don’t believe Gillette.


4 posted on 08/22/2019 4:31:01 PM PDT by Balding_Eagle ( The Great Wall of Trump ---- 100% sealing of the border. Coming soon.)
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To: RummyChick

Get woke, go broke.


5 posted on 08/22/2019 4:32:02 PM PDT by JamesP81 (The Democrat Party is a criminal organization.)
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To: RummyChick

Market to freaks and you get what you deserve.


6 posted on 08/22/2019 4:32:17 PM PDT by unixfox (Abolish Slavery, Repeal the 16th Amendment)
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To: RummyChick
These soyboys are OUTWAGED


7 posted on 08/22/2019 4:32:19 PM PDT by MuttTheHoople
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Fuqum. Sales lost forever


8 posted on 08/22/2019 4:32:22 PM PDT by dsrtsage (For Leftists, World History starts every day at breakfast)
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To: RummyChick

Gillette CEO must have seen this on youtube

What is a man? A response to Gillette

https://www.youtube.com/watch?v=x_HL0wiK4Zc


9 posted on 08/22/2019 4:33:38 PM PDT by RummyChick ("Pills, money .. this city is wicked. Your best friend will kill you here." Smoove about Baltimore)
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To: RummyChick
Too late:


10 posted on 08/22/2019 4:33:38 PM PDT by Sirius Lee (“They are openly planning to murder you. Prep if you want to live.”)
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To: RummyChick

Gillette razors are for Pajama Boys—to use in shaving their legs.


11 posted on 08/22/2019 4:34:08 PM PDT by kaehurowing
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To: Balding_Eagle

I agree this is insincere. They had a chance to walk it back right after the VP of Marketing for Gillette created and okayed it. The parent company, Procter and Gamble, CEO came out endorsing the ad fully and doubling down on the Virtue Signaling by talking more toxic masculinity.

Eat S and Die is what I say. No more Gillette as of six months ago and no more P&G as of six months ago.


12 posted on 08/22/2019 4:35:02 PM PDT by KC Burke (If all the world is a stage, I would like to request my lighting be adjusted.)
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To: RummyChick

Can you imagine the fate of the little sissy Gillette fast tracked who destroyed their market.

I’d like to introduce you to our new VP of Product Development...

You may know him as pajama boy... Christopher Farage’


13 posted on 08/22/2019 4:40:47 PM PDT by Eddie01
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To: kaehurowing

They’re coming out with a Soy based shave cream to take up the slack.


14 posted on 08/22/2019 4:43:16 PM PDT by Soros Billions (Gore is a pussy, Hillary : There's a man for ya)
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To: RummyChick

How much longer until they stop making Gillette products because no self-respecting man will buy them?


15 posted on 08/22/2019 4:44:02 PM PDT by thoughtomator (... this has made a lot of people very angry and been widely regarded as a bad move.)
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To: RummyChick
"it said the non-cash impairment charge was also due to increased competition and a shrinking market for razors as men shave less frequently."

Assuming that there is a shrinking market for razors, how much sense did it make for a company to alienate a huge group of men who still shave, thereby steering them to their competitors? I would think that Gillette, knowing that the market is shrinking, would fight like hell to hold on to what it has. Gillette voluntarily drove away customers in an already shrinking market, and those people aren't coming back.

16 posted on 08/22/2019 4:44:07 PM PDT by Enterprise
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To: RummyChick

Gillette can go to hell. I will never use their products again.


17 posted on 08/22/2019 4:44:15 PM PDT by Fiji Hill
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To: RummyChick

Oops, too little too late. Bought Schick today.


18 posted on 08/22/2019 4:45:19 PM PDT by ForMyChildren
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To: KC Burke

I bet this has downstream impact on other P&G products as well. I saw lots of people passing around lists of P&G products to boycott.


19 posted on 08/22/2019 4:45:23 PM PDT by thoughtomator (... this has made a lot of people very angry and been widely regarded as a bad move.)
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To: RummyChick

Schick razors and barbasol for me. FOAD Gillette poofers.


20 posted on 08/22/2019 4:45:47 PM PDT by mrmeyer (You can't conquer a free man; the most you can do is kill him. Robert Heinlein)
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