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Virtue-signaling Super Bowl commercials: The good, the bad, and the ugly
americanthinker.com ^ | 2/3/2019 | Thomas Lifson

Posted on 02/03/2019 8:32:22 AM PST by rktman

As the nation’s highest-rated television program, the Super Bowl offers advertisers the opportunity to define (or re-define) themselves for the public in a way that no other venue can provide. A memorable commercial will be discussed among friends at Super Bowl parties today, and at the office water cooler tomorrow. That’s why companies are willing to pay $5 million for half a minute.

Many companies take the opportunity to associate themselves with themes and values cherished by current and potential customers. The label “virtue-signaling” is usually used by me in a negative fashion when companies and people embrace the shibboleths of progressives, but there are many instances of companies espousing positive values that don’t offend me. I remain cynical about the motives, but uncomplaining about the values themselves.

(Excerpt) Read more at americanthinker.com ...


TOPICS: Business/Economy; Culture/Society; Philosophy
KEYWORDS: ads; bloggers; goat; gopats; superbowel; superbowlsunday; virtuesignaling
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So, apparently the hip-hop knee bending half time show featuring a(lice)dam levin and moron5 plus the PC ads being presented means as a "hole" it won't be that entertaining.

AFC=Anybody F'n Care

NFC=Nobody F'n Cares

1 posted on 02/03/2019 8:32:22 AM PST by rktman
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To: rktman

Wish I didn’t have to work the next morning. I’d just DVR the game and watch it later, zipping past the commercials.


2 posted on 02/03/2019 8:33:41 AM PST by P.O.E. (Pray for America)
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To: rktman

If you just care about the ads, go here:

http://www.sportingnews.com/us/nfl/news/super-bowl-commercials-2019-watch-best-ads-before-after-super-bowl-53/dg8z28ildfoa1k9kmckd0g4r3


3 posted on 02/03/2019 8:33:48 AM PST by rktman ( #My2ndAmend! ----- Enlisted in the Navy in '67 to protect folks rights to strip my rights. WTH?)
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To: rktman

I suppose the most insane part is that the Super Bowl was once unique (not in a good way) for its interminable 3.5 min ad breaks. Somewhere along the way breaks of that duration became the norm for regular season games also

Watching it live is an exercise in ADD. I wish more people would drive the NFL and broadcasters mad by using their DVRs. As a bonus those people would get 4-8 hrs of their precious weekend back and wouldn’t have to miss a play - but would miss the barrage of sales pitches.


4 posted on 02/03/2019 8:36:29 AM PST by relictele
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To: rktman

Many FReepers will be angry at me now as I tell you
I did NOT forgive the NFL for the Colin stuff, the taking a knee stuff or the anti-Trump stuff.

To me the total boycott of the NFL is still on.

Yes you believe this is a “free country” and you can go back to supporting the NFL as a free person. I am self-righteous and judgmental of good people here. True.

Drifting away from the boycott and sort of shrugging and compromising and then watching or going to games of the NFL again is wrong.

The NFL,Nike,Gillette and the Dem Party will enjoy laughing at all of you.

We might as well get ready to stand to watch Ocasio at her Inauguration ceremony in a few years. We will not be allowed to take a knee or remain seated, by the way. Works only one way.

Great post rktman.


5 posted on 02/03/2019 8:45:53 AM PST by frank ballenger (End vote fraud,noncitizens & illegals voting & leftist media news censorship or we're finished.)
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To: rktman

Most commercials today are so idiotically treacly and sentimental, no matter WHAT they are selling, probiotic, toothpaste, whatever, that they have become repulsive to me. There is a thread today about a Jeep commercial that “will make you cry” I passed.


6 posted on 02/03/2019 8:48:32 AM PST by TalBlack (It's hard to shoot people when they are shooting back at you...)
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To: frank ballenger

Yes, the socialism crap is a one way street and we’re driving the wrong way.


7 posted on 02/03/2019 8:50:42 AM PST by rktman ( #My2ndAmend! ----- Enlisted in the Navy in '67 to protect folks rights to strip my rights. WTH?)
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To: frank ballenger

I’m with you all the way. No football since the very first time the Colon knelt and the NFL supported his disrespect.


8 posted on 02/03/2019 8:53:21 AM PST by tiki
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To: TalBlack

I’ve noticed in commercials today that the smartest person in them is usually a young woman——of any color.

Drives me NUTS——and I’m a woman.

.


9 posted on 02/03/2019 8:54:43 AM PST by Mears
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To: rktman
i hope everybody in the stands throw something on the field that takes an hour to clean up
10 posted on 02/03/2019 8:57:56 AM PST by Chode ( We’re America, Bitch!)
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To: relictele

NFL games on TV are mostly a barrage of irritatingly borish commentary and a boatload of ads intersperced with a few moments of actual play here and there.

The fact that many viewers anxiously await the endless barrage of ads is a sad commentary on our society.


11 posted on 02/03/2019 8:59:10 AM PST by Starboard
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To: frank ballenger

We might as well get ready to stand to watch Ocasio at her Inauguration ceremony in a few years.

****************

It won’t be an inauguration. It will be a coronation.


12 posted on 02/03/2019 9:01:49 AM PST by Starboard
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To: frank ballenger

I’m with you. No NFL for me for years now. F ‘em. Life is better without them.


13 posted on 02/03/2019 9:12:50 AM PST by FroedrickVonFreepenstein
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To: frank ballenger

I’ll go even further and say that any person who still follows the NFL is an idiot and any man who still follows the NFL is a soy-boy.


14 posted on 02/03/2019 9:16:09 AM PST by FroedrickVonFreepenstein
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To: FroedrickVonFreepenstein

“and any man who still follows the NFL is a soy-boy.”


LOL——then there are lots of soy-boys in my family.

.


15 posted on 02/03/2019 9:19:42 AM PST by Mears
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To: rktman

Kneeling felons league. No thanks.


16 posted on 02/03/2019 9:38:45 AM PST by dynachrome (Build the wall, deport them all.)
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To: FroedrickVonFreepenstein

+1


17 posted on 02/03/2019 9:39:56 AM PST by VTenigma (The Democrat party is the party of the mathematically challenged)
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To: frank ballenger

I switched to the NHL where they still respect the flags of Canada and the US and honor the a veteran at every game.


18 posted on 02/03/2019 9:44:22 AM PST by taxcontrol
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To: Mears
then there are lots of soy-boys in my family.

That's a shame.
19 posted on 02/03/2019 9:56:13 AM PST by FroedrickVonFreepenstein
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To: P.O.E.

Men kissing men, women kissing women, maybe a transgender bit, black men with white wives, racist garbage, diversity garbage, unpatriotic garbage sprinkled with women’s equality and white privilege
I WILL NOT BE WATCHING


20 posted on 02/03/2019 9:58:04 AM PST by ronnie raygun (nic dip.com)
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