Posted on 02/01/2019 7:15:42 AM PST by Tolerance Sucks Rocks
NewsGuard, the news-filtering browser extension recently partnered with Microsoft and run by neoconservatives, Obama-Clinton alumni, and other assorted Trump haters, has advised advertisers to withdraw their business from websites on its blacklist of “unreliable” news websites — a list that includes Breitbart News, The Drudge Report, and the Daily Mail.
NewsGuard’s tactic is similar the one used by far-left smear peddlers Sleeping Giants, whose mission is to spread baseless accusations of racism and white supremacy to the advertisers of pro-Trump media outlets in order to put them out of business and silence their voice. Two of the sites on NewsGuard’s list, Breitbart News and the Daily Mail, are also prominent targets of Sleeping Giants.
The effect isn’t merely to silence pro-Trump media. It also ensures advertisers don’t market their products to Trump voters, causing them to rely less and less on consumers in the heartland, and more on progressive consumers who read establishment news sources. The ultimate result: corporations cater their products and “corporate values” even more to the latter, and not at all to the former.
“By licensing the NewsGuard ratings, advertisers limit their advertising, including programmatic advertising, to sites that meet the NewsGuard criteria” explains the neocon extension’s official website “Advertisers use this data and related information about sites to craft efficient—and safe—ad campaigns.” Programmatic advertising is essentially the use of automation to purchase ads, as opposed to manual selection and placement of ads by humans. Adweek calls programmatic advertising “the most important trend in advertising,” and estimates that 82 percent of ads will be programmatic by 2020.
“Ad tech companies have software to keep brands safe from hate speech and pornography. But artificial intelligence cannot root out false news because false news is designed to look like real news . . .
(Excerpt) Read more at breitbart.com ...
PING!
Daily Mail is a pro-Trump media outlet??? Riiiiiiiiiiiiight... They’re anything but that.
Well, compared to The Guardian, they are.
Liberals are afraid of competing ideas. And especially the truth. They want to control the message at all times.
shouldn’t Pc-Matic and Norton be listing “NewsGuard” as a VIRUS and Black Listing it??
Translation: Ignore half or more of your potential customers.
I’d like a compilation of pro-Trump businesses to be supportive.
You must not be paying attention during those PC-Matic commercials...
How do we throttle the billionaire fascist companies suppressing the truth??
They suppress the truth (facts) and lie about themselves. It’s their only chance at winning anything.
This should bankrupt many companies. Their ads will only be seen by a minority of the country.
Communist pinkos told us how bad it was for the public to boycott the work of Stalinists during the Cold War.
Hollywood blacklist? By the public maybe, those involved in the productions knew who they were hiring behind the pseudonyms.
This is extortion: Report only the official fake news, or we will interfere with your business and shut you down.
Mark (blacklist) of the Beast
Gearing up for the elections!
Good point.
FREEREPUBLIC!
Thanks Jim !!!!!!
Openness, liberal style.
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