How many current Gillette users will be so turned off by the ads as to switch brands? Me for one. And how many non-Gillette users will switch to Gillette because of the ads? None I suspect. I really wonder how this will affect sales.
I'm one and I've emailed them my discontent. Four days and they haven't replied.
I 2nd that... long time Gillette user here... I have switched over the ad campaign and included them to the long list of brands I boycott such as target, nfl, nike, etc. I sent them an email as I promise you they are running an internal report of ‘positive vs negative’ communications... so every little one counts.
Don't stop there. This is a Proctor and Gamble ad. There's alot out there to avoid buying.