Skip to comments.Struggling Subway is now facing a franchisee revolt
Posted on 12/14/2017 7:27:38 AM PST by SoFloFreeper
.....The struggling sandwich chain has seen customer traffic plummet a whopping 25 percent over the past five years....
In a Nov. 30 memo to franchisees that revealed the stomach-churning drop, Subways owners promised $25 million to boost marketing this spring for the companys 44,000 locations and to bring back a limited-time, $4.99 footlong sandwich promotion.....
....the crucial footlong deal aimed squarely at the McDonalds dollar menu is in danger because of a revolt by franchise owners, who fret that doubling down on discounts will further shave their already thin profits.
More than 400 of them have signed a petition protesting the two-month footlong deal thats slated to begin in January....
(Excerpt) Read more at nypost.com ...
That was essentially the end of my relationship with Subway.
Get out of politics and make me a samich.
Since Subway did the Michelle Oblowme marketing thing, I’ve not stepped one foot into any of their locations. Which really sucks for the franchisees. Not the fault of franchise owners but they take the blow for stupid corporate politically driven decisions.
They’ve gotten too expensive. Footlong for $5? Cool. For $8?
Their food is tasteless garbage & there seems to be a location on every other block.
The meat portions keep getting smaller. Pretty soon they will just use a ‘meat’ spray to flavor the bread. I don’t go any more.
Jersey Mike’s has them in a headlock.
Uhh Jarrod is enjoying a foot-long, but it ain’t a sandwich.
Cell block 12.
Firehouse Subs, too.
Their chicken sandwich is about 60 percent chicken.
No one is saying what the rest of it is...
In PA, Wawa convenience stores / gas stations are eating Subway’s lunch.
Faster, much better, and cheaper. Can’t compete with that.
$8.00 for a ham sandwich then 2 days sitting on or hugging the toilet. No thanks!!
This discount gimmick is what really messed up franchise Burger King owners in Germany all peeved. The franchise HQ’s was pumping out discount coupons every single month to get more people to stop in and buy BK products. But the franchise owners weren’t seeing any profits with the increased sales. The franchise big guys were making the profits off selling burgers, buns, etc....to the individual franchise shop operations.
Subway is basically repeating the same formula.
I used be a twice-a-week person at Subway, and I think they still have a good decent product.
Remember these guys from a couple years back (Jos Banks)? Who bought there at regular prices?
My wife and I had #43's last night...tasty. (Chipotle Cheese Steaks)
I don’t know how anyone can eat that s**t.
Are there no good sub shops across America?
Or am I just blessed that I live in the northeast, where there’s one on practically every other street corner??
i can’t even pass by a Subway, they all stink and it turns my stomach.
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