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Vista Outdoor on .22 Ammo: Supply up, Demand Down, Price Down
Ammoland ^ | 20 November, 2017 | Dean Weingarten

Posted on 11/23/2017 9:11:33 AM PST by marktwain

The new .22 rimfire plant in Lewiston, Idaho, is on line. Vista Outdoors owns the CCI and Federal rimfire brands. They have increased production for both brands by 20 percent.

With end of the Obama administration, the .22 ammunition bubble is deflating. Most stores have ammunition available. Prices are coming down.

From the Lewiston Tribune, November 10th, 2017:

Parts of Vista's approach have worked well, such as investing in infrastructure and preserving market share, Metz said.

Vista recently debuted a new, 37,000-square-foot, $35 million rimfire ammunition plant near the Lewiston-Nez Perce County Regional Airport, which has resulted in what company officials describe as a “very satisfying” reduction in the time needed to complete an order.

“It pays dividends when you come out of the trough,” Metz said. “We're able to make some changes in our facilities that will enable us to participate really strongly as the market returns.”

Vista Outdoor has reduced ammunition prices to maintain market share as its customers work through stockpiles they amassed under the administration of Barack Obama – when they feared new regulation that never came to pass.”We're the market leader in rimfire,” Nolan said. “Brand preference in ammunition tends to be somewhat sticky. It took us a long time to gain our market share. … We are loathe to cede that during a period of challenging pricing because it's going to be very difficult to get that back.”

The ammunition manufacturers, such as Vista Outdoors, do not want to lower prices. As with any manufacturer, life is easy and smooth when both prices and demand are high. But the market does not guarantee that prices and demand will remain high. Only force, in the form of government granted monopolies, or collusion, as with the OPEC cartel, can do that.

(Excerpt) Read more at ammoland.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events; Politics/Elections
KEYWORDS: 22lr; ammo; ammoseek; banglist; price; vistaoutdoor
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To: Georgia Girl 2

Vista Outdoors, which is *by far* the biggest supplier of .22 ammunition, says that there is a huge backlog of .22 ammunition out there...


21 posted on 11/23/2017 10:31:03 AM PST by marktwain (President Trump and his supporters are the Resistance. His opponents are the Reactionaries.)
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To: Governor Dinwiddie

Gas was 30 cents per gallon, and beer was around a dollar a six pack. Non-premium beer was 99 cents per six pack and your “premium” brands (Bud or Schlitz) were something like $1.15 to $1.25 per six pack.


Cool. I miscalculated the prices in the 60’s on .22 in my head. They were just as you remember! I recall they reached 2 cents per round about the late 70’s, a decade later.

I even remember gas as low as 22 cents per gallon.

I wasn’t buying beer so I cannot comment on that.

Good memory!


22 posted on 11/23/2017 10:34:37 AM PST by marktwain (President Trump and his supporters are the Resistance. His opponents are the Reactionaries.)
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To: marktwain

Haven’t bought .22 long since 2013, and have only one rifle left chambered in that round.

Went to .223/5.56, .30-06, 7.62x39, .45, and 9MM.

Still have tons of .22lr that I bought 4+ years ago on sale for less than $13 for a box of 525.


23 posted on 11/23/2017 10:38:50 AM PST by factoryrat (We are the producers, the creators. Grow it, mine it, build it. MAGA!)
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To: marktwain

Is this real ammo or that weak crap?


24 posted on 11/23/2017 10:40:02 AM PST by wardaddy (As a southerner I've never trusted the Grand Old Party.....any questions?)
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To: wardaddy; All

Is this real ammo or that weak crap?


Not sure what you are referring to?

Weak .22? Weak 7.62 x 39? Brand? Manufacturer?


25 posted on 11/23/2017 10:46:36 AM PST by marktwain (President Trump and his supporters are the Resistance. His opponents are the Reactionaries.)
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I remember first buying .22s in about 61. Afair shorts were 25c. longs 35c and lr 40c or so a box. So I always bought shorts. I would have been around 9yo then. My rifle could digest any of them. Hard to knock squirrels down with shorts though.


26 posted on 11/23/2017 10:55:43 AM PST by Elderberry
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To: marktwain

Still about 11-16 cents a round around here, IF you can find it.

And I quit ordering anything from Midway since they went to using google spybots to record every thing you look at on their website.


27 posted on 11/23/2017 11:01:24 AM PST by LegendHasIt
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To: marktwain

Since Newtown I think only .22 ammo readily available has been low powered stuff

High velocity disappeared quick off shelves


28 posted on 11/23/2017 11:01:49 AM PST by wardaddy (As a southerner I've never trusted the Grand Old Party.....any questions?)
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To: marktwain

18 months ago I bought my wife a Henry .22 lever action and 5,000 rds. at 10 cents.

At her usage rate of about 200 rds. per year, we’re set even through a zombie apocalypse.

It’s now about 4.8 cents a rd.


29 posted on 11/23/2017 11:11:05 AM PST by G Larry (There is no great virtue in bargaining with the Devil)
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To: wardaddy

I have seen general “high velocity” and “standard velocity” .22 LR ammo.

The ultra high velocity stuff, like Stingers and Velocitor ammo has been pretty hard to find, but I did not notice it was harder than other specialty ammo.

On the other hand, the whole world has been trying to fill the demand here in the U.S., and a lot of that effort has been “match” ammo, which is usually sub-sonic, so it has a bit less energy than the high velocity stuff. If you include the foreign suppliers, there may well have been more ‘low power” .22 on the shelves.


30 posted on 11/23/2017 11:31:58 AM PST by marktwain (President Trump and his supporters are the Resistance. His opponents are the Reactionaries.)
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To: marktwain

I so happen to have a 50 rd. box of .22 out ;-) from circa 1980 for a little over 2 cents a round. Is it evah going to get this low again? ;^)


31 posted on 11/23/2017 11:45:40 AM PST by Red Steel
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To: Governor Dinwiddie

That’s a dang good deal. :-)


32 posted on 11/23/2017 11:51:46 AM PST by Red Steel
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To: G Larry

My zombie apocalypse rifle in this caliber is a cheat. It looks like a plain wood stock plinker.

Its the A22 Semi-Auto Savage in 22WMR. With five rotary mags it will put 50 rounds downrange at 2000 FPS as fast as you can pull the trigger and change the mags. 4X scope for quick accusation, sling and bi-pod — 1.8” of Zero to 200 yards which for an old guy is going to be my limit under stress instead of 300 at the range for higher calibers.


33 posted on 11/23/2017 11:59:22 AM PST by KC Burke (If all the world is a stage, I would like to request my lighting be adjusted.)
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To: marktwain; Red Steel
Yep. Good times, cheap thrills!


34 posted on 11/23/2017 12:03:30 PM PST by Governor Dinwiddie (Happy Thanksgiving!)
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To: Governor Dinwiddie

I sure miss album-cover art. CDs just aren’t the same. Not to mention that it’s hard to clean dope on a CD cover, I’ll bet.


35 posted on 11/23/2017 1:24:24 PM PST by HartleyMBaldwin
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To: marktwain

Our local Walmart still allows only 100 rounds of .22 per purchase. Rather high shooter density in this valley. Even the babies are carrying.


36 posted on 11/23/2017 1:51:13 PM PST by lurk
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To: marktwain

Wake me up when a case of 40gr Mini Mags is $225 delivered to my door.


37 posted on 11/23/2017 2:54:13 PM PST by dartuser
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To: Spok

.308/7.62 NATO is cheap, too.


38 posted on 11/23/2017 3:08:33 PM PST by Blood of Tyrants (Conservatives love America for what it is. Liberals hate America for the same reason.)
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To: Hang'emAll

just say Gun Club shells for 20 cents per.


39 posted on 11/23/2017 3:47:30 PM PST by School of Rational Thought
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To: lurk

Our local Walmart still allows only 100 rounds of .22 per purchase. Rather high shooter density in this valley. Even the babies are carrying.


I had not heard of a 100 rd limit.

Most of the WalMarts used to have a 3 box limit, but that has mostly been lifted, now.

Have you seen the 100 rd limit lately?


40 posted on 11/23/2017 4:18:16 PM PST by marktwain (President Trump and his supporters are the Resistance. His opponents are the Reactionaries.)
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