If you haven’t read Scott Adams’ take on why Trump’s approach works, you really should. If you go back in his blog to Summer of 2016 and then move forward, you’ll get the gist pretty quickly. Though he called it much earlier, saw something happening way back in 2015. As did Herman Cain, by the way.
Here is a link on Scott Adam’s take on Trump’s approach to communications:
http://www.businessinsider.com/dilbert-creator-scott-adams-explains-trumps-persuasion-style-2017-10
I convinced my boss to use it at work last week. She made an error in an email (that was meant to persuade others to support my position). I told her about the error, but reminded her that fixing it would “step on her message” and she should leave it alone.
She followed my advice (the Trump approach) and we prevailed.
It works.
bkmk