Posted on 08/02/2017 5:26:16 AM PDT by Kaslin
Once upon a time, brothers-in-law William Procter and James Gamble sold candles and soap. Their 19th-century family business grew into the largest consumer goods conglomerate in the world -- launching the most recognizable brands on our grocery shelves, including Tide, Pampers, Crest, Nyquil and Old Spice.
Now, Procter & Gamble want to conquer a new market: identity-politics pandering.
Industry marketers aren't satisfied with selling useful products people want and need. They're hell-bent on transforming successful businesses into social justice busybodies.
P&G's "My Black is Beautiful" campaign released a new video last week called, "The Talk." It "depicts the inevitable conversations many Black parents have with their children about racial bias to prepare, protect and encourage them" across the decades. The ad plays as a kinder, gentler version of Black Lives Matter propaganda, but the underlying themes are the same:
--Little progress has been made since the days of Jim Crow.
--Racial discrimination against black Americans is inevitable.
--Police officers are the enemy.
One especially offensive scene depicts a suburban black mom preparing her bubbly teenage daughter, a new driver, for "when you get pulled over." Not "if," you see, but "when."
As the daughter laughs her off, the mom gravely warns: "This is not about you getting a ticket. This is about you not coming home."
Because racist predator cops lurk on every corner, plotting to kidnap and kill black girls just trying to get to Forever 21? Really, Procter & Gamble?
Way to alienate the millions of law enforcement families -- of all colors -- who purchase your goods.
Naturally, media virtue signalers lavished praise on the corporate virtue signalers. It's a veritable virtue signaling bacchanalia.
Adweek raved that the video was "powerful." The Dallas Morning News cooed:
"The ad is a bold move, and the fact that a Fortune 100 company includes this cultural experience in an ad campaign not only acknowledges that the experience is real, but that it's important to a mass audience."
Yes, racial discrimination still exists. Yes, parents of all races and ethnicities must expose their children to hard truths about people who will judge them by their skin color, eye shape, socioeconomic status, physical stature and IQ instead of by their character.
But if inclusion, diversity and candid talk are such cherished values at P&G, when will they be airing bold videos about the brutal treatment Asian-American high school students have suffered at the hands of bigoted black students in Philadelphia over the past decade?
Or about the targeting of young female Asian Americans and elderly Asian-American crime victims by black gang members in New York and San Francisco?
Or on the long-simmering tensions between blacks and Latinos and blacks and Koreans in Los Angeles?
Or how about decrying the prejudice against multiracial children who are mocked for looking "too white"? Talk to black basketball star, Mike Conley, who was forced to fend off haters this week who attacked his white wife and their biracial 1-year-old baby.
Or how about monstrous, race-based hate crimes such as the kidnapping and assault of a mentally disabled white teenage boy by black thugs in Chicago who tortured him and forced him to declare on video "I love black people" and "F--- white people"?
Or how about the increasingly vile campaigns on college campuses celebrating a "Day Without White People," stereotyping diverse individuals under the dread banner of "white privilege," condemning those who believe in color-blindness as "unethical," and separating minorities into racially segregated dorms, classes and graduation ceremonies in the name of social justice?
P&G should stand for quality consumer goods, not empty Protest & Grumble that divides more than it unites.
If P&G isn't willing to tackle the full complexity of race relations in 21st-century America, perhaps the company should stick to selling diapers instead of filling them.
If I were a shareholder, I’d be apoplectic.
Sucks eggs; I am a shareholder.
Likely the advertisement team is a page out of Cornel West’s crazy anti-white, diversity, SJW stuff.
It appears that the farther we get from slavery and racism (both brought to us courtesy of the Democrat Party, by the way), the more tenaciously some people cling to them.
Have you taken a look at who’s running P&G these days?
Nuff said.
Michelle Malkin is a national treasure. It is too bad Fox does not put her in a well-produced show going head-to-head against that Maddow guy.
I’d like to avoid buying P&G products, but there are literally hundreds of them.
Why doesn’t P&G use some of its billions to revamp the ghetto in Chicago where Black lives don’t matter? Instead of inflammatory propaganda, they could do some healing.
Don’t buy any brand name products from corporations that are telling you how to live and what to think. Every store has its own in-house products that will keep you and your house clean without the lectures and bullying that our biggest corporations are indulging in. They are part of the nanny state’s propaganda and should not be rewarded with your hard-earned money.
“Why doesn’t P&G use some of its billions to revamp the ghetto in Chicago where Black lives don’t matter? Instead of inflammatory propaganda, they could do some healing.”
Well put.
Sounds like the 99 cent and dollar stores are giving Procter & Gamble a run for their money they have to stoop to using the race card.
The major corporations have gone over to the left, and are promoting liberal ideas.
Exactly. It’s impossible to avoid them all.
I never buy tide, pampers, crest or old spice and I will now, no longer buy nyquil.
JoMa
It is made by Henkel and comes from Germany. My mother used it in Germany when I was young and I used it too in the 60s when my husband bought me a Maytag wringer washer in the PX. My laundry does really get clean. You can get it at Walmart and if you are military in the commissary. Consumer Report said it out performs Tide and that is factual. Try it, I guarantee you won't be disappointed.
My husband's nieces visited us last year from Upstate New York. They were visiting Nashville which is only 50 miles from us. They were attending the Grand Old Opry. I bought a bottle so I could give it to her to take with her, but she and her cousins came by plane to Nashville, so of course I couldn't give it to her. A couple of weeks later I gave it to my neighbor who told me a month later that her mother had told her she was going to tell her about the detergent.
I used cloth diapers for my kids when they were babies, and only used throwaway diapers when we went on trips. Just imagine how much money they could save. I had a diaper pail that I used to soak them before I put them in the washer.
I do prefer Crest over Colgate though, and very seldom buy Nyquil.
First Kelloggs, and I lost Pop Tarts.
Now I gotta find a replacement for Tide.
It’s a shame - I was a customer for these companies because I liked their products, but they simply must NOT want any of my money and they have essentially told me so!
It also comes for sensitive skin
I’ve been boycotting P&G for years, because they donated to Planned Parenthood, but I don’t know if they still do.
That are merely re-labeled stuff from who knows what manufacturer?
They sent a followup questionnaire:
6. What was the one thing that stood out, good or bad, about your experience with our Consumer Care Team? You offended your non-color customers to appease race baiters . . . and you are somehow believing you are doing justice to the cause?
Where is your commercial of a black mother warning her children every time they see a car coming down the street with black men leaning out the window with guns? Do you really believe that the white race hates the black population? That is the message you managed to convey. And as an offended white man, I am free to take my business elsewhere.
Hopefully enough of us depart to make you rethink the folly of taking sides in an imaginary issue.
(the survey then asks why I gave them such a low score)
You ignorantly played the race card, and you really believe that is 'good' for business?
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