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Google starts tracking your offline shopping — what you buy at stores in person
LA Times ^ | Mary 23, 2017 | Staff

Posted on 05/23/2017 1:22:00 PM PDT by C19fan

Google already monitors your online shopping — but now it's also keeping an eye on what you're buying in real-world stores as part of its latest effort to sell more digital advertising.

The offline tracking scans most credit and debit card transactions to help Google automatically inform merchants when their digital ads translate into sales at a brick-and-mortar store.

Google believes the data will show a cause-and-effect relationship between online ads and offline sales. If it works, that could help persuade merchants to boost their digital marketing budgets.

(Excerpt) Read more at latimes.com ...


TOPICS: Culture/Society
KEYWORDS: google; privacy
Will anybody in power stop this?
1 posted on 05/23/2017 1:22:00 PM PDT by C19fan
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To: C19fan

Cash remains King.


2 posted on 05/23/2017 1:23:23 PM PDT by ButThreeLeftsDo (MAGA!!!)
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To: ButThreeLeftsDo

Call me old school.

Cash a check for the amount of money I’ll need for a day or two. Pay cash for what I purchase. When I run out I cash another check.

What if I slip up? Run the jug of coins down to coin star. That’s always good for around $100.


3 posted on 05/23/2017 1:27:36 PM PDT by PeteB570 ( Islam is the sea in which the Terrorist Shark swims. The deeper the sea the larger the shark.)
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To: C19fan
At link:”Shoppers remain anonymous, meaning they aren't identified by their names, according to Google. And the company says it doesn't share any of its anonymized information with its advertisers; instead, it targets ads at individuals who fit demographic profiles sought by advertisers.”
4 posted on 05/23/2017 1:27:51 PM PDT by sickoflibs (Trump "Mexico will pay for the Wall! Mark my words")
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To: C19fan

It’s downright creepy. I don’t ever use their search engine, yet they still follow me. It should be illegal.

We can’t expect our bought out Senate and Congress to do anything against any of the corporate giants. Too much money involved.

Our only hope is to behave and pray so we can go to heaven, because Google will surely follow us to hell!


5 posted on 05/23/2017 1:28:44 PM PDT by beaglebabe
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To: C19fan
PHOOEY!!!!
6 posted on 05/23/2017 1:34:10 PM PDT by Honorary Serb (Kosovo is Serbia! Free Srpska! Abolish ICTY!)
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To: C19fan

Time to use cash....


7 posted on 05/23/2017 1:40:00 PM PDT by proud American in Canada ( God Bless America (Trump: I will bear the slings and arrows for you, the American people))
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To: C19fan

We can’t let “them” eliminate cash like some of “them” want to do.


8 posted on 05/23/2017 1:44:53 PM PDT by KrisKrinkle (Blessed be those who know the depth and breadth of their ignorance. Cursed be those who don't.)
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To: C19fan

The headline is wrong. “What you buy” is a lie. This is anonymous so it doesn’t know what you buy.


9 posted on 05/23/2017 1:47:50 PM PDT by I want the USA back (Acting consistently in a way that is contrary to nature results in insanity.)
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To: ButThreeLeftsDo

Yes, Cash is King.

But “they” are trying to get rid of it. Take a look at India to see what “they” have wrought over the past few months. It is just an experiment, the same as the “bail-in” of banks in Cyprus was an experiment in seeing the reaction of people to the literal seizure of a good part of their bank balances to finance banks that were about to go belly up.


10 posted on 05/23/2017 1:47:58 PM PDT by Ancesthntr ("The right to buy weapons is the right to be free." A. E. van Vogt)
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To: I want the USA back

They DO know what you buy. The store has a POS system, and a database. If you use a credit card, that is linked to an account with your name on it. The info is accessible at various points in the banking system.

About a decade ago New York State began using data mining to sift out such information and go after New Yorkers who were avoiding NY Sales Tax by shopping in other states. New York would send them a bill for tax on their purchases.

I know IT guys who worked on this system. They open referred to it as “Eliot Spitzer’s Wet Dream”.


11 posted on 05/23/2017 1:58:12 PM PDT by Buckeye McFrog
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To: beaglebabe

They really don’t use their knowledge well, at the moment.

Say I buy something online. Even though I run ABP, I will still get a few ads at the top of the page at places like Drudge. What do they show me? Exactly the item I just purchased!!!!!!!!!! Why would I want to buy it again? I look at something, say a computer, but I don’t buy. So, they keep nagging about whatever I looked at and decided against. They have no idea why I looked or why I didn’t buy, but somehow, their algorithm says to keep it under my nose. This annoys me. It has never made me buy anything.

They have sold their advertising clients a bill of goods. It’s like cold calls or spam. Keep annoying me, even if I never pick up or click a link. That’ll make me a customer, right? Even if I am thinking about something, even in a roundabout sort of manner, this sort of marketing is a major turn off and eventually I vow to never patronize that company again or even peek at their offerings.

Now they want to find a way to intercept my sub-vocalizations. How? With a hole in my head and a chip? A device I willingly place against my larynx? Some vaporware bio-download that isn’t even in beta?

Once they develop this sort of tech, the very next development will be some way to block it. Until that happens, maybe we can all train ourselves to think “This product sucks, I hate it and I hate the manufacturer and the retailer and if I encounter it again, it will be the last time I even think about it.”


12 posted on 05/23/2017 1:59:59 PM PDT by reformedliberal
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To: beaglebabe

Go to many stores and those chip credit cards are read AS YOU ENTER, PAY, AND LEAVE. Tracked.

What is done with that information is up for discussion. I assume for advertising? But probably more.

The tracking can be thwarted but I’m not exactly sure how.


13 posted on 05/23/2017 3:56:41 PM PDT by Clutch Martin (Hot sauce asie, every culture has its pancake, just as every culture has its noodle.)
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To: All

Soon, if not already Google / NSA will probably have facial recognition software installed in all the stores surveillance cameras, with or without the cooperation of the stores, to track anything you buy, even if you don’t search online for it, carry your phone into the stores, and pay with cash.

Even at FR, and just about every commercial site and many personal blogs etc. , you will notice, if you use a script blocker like ‘No-Script’ you can not get full functionality of the site without allowing “Google-Analytics, and/or any of a number of other google scripts running.

Google is evil.

Any site that requires you to use their scripts is aiding their megalomania.


14 posted on 05/23/2017 4:00:11 PM PDT by LegendHasIt
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To: reformedliberal
I went to "w3@thertech" and ordered floor mats for a car...now every little dynamic add window is their friggin adds.

Northerntool does it about right. I receive email adds from them (I agreed) and when I spend time looking into anew item, I'll get a follow up email from them with the product info- that is usefull.

15 posted on 05/23/2017 4:36:11 PM PDT by NativeSon ( Grease the floor with Crisco when I dance the Disco)
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To: C19fan

I pay Cash for Everything and make NO electronic transactions, should I be worried that Google wants to buy, sell, and market my personal info like I was a $2 whore??

NOPE!!!


16 posted on 05/23/2017 4:55:52 PM PDT by eyeamok (destruction of government records.)
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To: C19fan

how do they know if i went to a store to buy a shirt due to I went to the store saw various shirts and decided on this one, or I saw some ad on tv or print or some friend had the shirt and I liked it and went to buy that shirt?

Are they gonna assume people who opened any random page online saw every single ad on the page so if they happen to buy an item at a store it must have been because they saw the online ad, whether they really saw it or not?


17 posted on 05/23/2017 5:12:00 PM PDT by b4me (If Jesus came to set us free, why are so many professed Believers still in chains?)
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To: C19fan

You are a dot on someone’s map.
Meanwhile we cannot get the corrupt politicians arrested by tracking them.


18 posted on 05/24/2017 1:33:41 PM PDT by minnesota_bound
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To: beaglebabe
#5 No one is following you. You can trust Google/NSA

Buy Beagles
ping
ad brought to you by google
19 posted on 05/24/2017 1:40:03 PM PDT by minnesota_bound
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