Posted on 10/28/2016 11:53:37 AM PDT by MarchonDC09122009
"The key is a psychological model for identifying voters that can “determine the personality of every single adult in the United States of America,” said Alexander Nix, chief executive of Cambridge Analytica.
The little-known company, which has operated in the United States for four years, opened its office here only a month ago and is clearly at the center of Trump’s quest for a last-minute comeback against Democrat Hillary Clinton. New federal filings show the campaign’s payments to the firm ballooning from $250,000 in August to $5 million in September.
The reliance on Cambridge reflects a recognition by Trump’s campaign that drastic measures are required to erase a potentially irreversible disparity between Trump’s get-out-the-vote operation and Clinton’s meticulously built machinery.
The firm says it can predict how most people will vote by using up to 5,000 pieces of data about every American adult, combined with the result of hundreds of thousands of personality and behavioral surveys, to identify millions of voters who are most open to being persuaded to support Trump.
This, the company says, is a leap beyond the widely used practice known as micro-targeting, in which campaigns use demographic and consumer data such as magazine subscriptions and club memberships to deduce political leanings.
Doubters abound. Eitan Hersh, a Yale professor and author of “Hacking the Electorate,” a study of data mining in presidential campaigns, said Cambridge Analytica’s claim about predicting personality is “basically impossible. . . . You can do better randomly guessing.”
The Clinton campaign, which has a far larger team of data scientists, rejects such psychological profiling. Its analytics chief, Elan Kriegel, said he relies more on “bread and butter” information such as voter history."
(Excerpt) Read more at washingtonpost.com ...
Big brother state of art: "The firm says it can predict how most people will vote by using up to 5,000 pieces of data about every American adult, combined with the result of hundreds of thousands of personality and behavioral surveys, to identify millions of voters who are most open to being persuaded to support..."
I made it easy for them... just look at my facebook and twitter feeds. There will be no doubt as to who I support!
Dammit. I’d hoped they wouldn’t notice.
Aren’t these Ted Cruz’ buddies?
Wasn’t Cruz using this?
when they find our FR affiliation they’ll just skip over us ;-)
Or he can just wait till they lead Hillary away in handcuffs.
Kellyanne Conway was Cruz’ buddy too. Maybe she suggested the firm.
Good point. Personally, I think it is Orwellian and a wast of money to boot.
I understand once Billionaire Robert Mercer and his Daughter Rebecca got onboard the Trump Train. This Cambridge Data outfit was hired. Considering whats happend in the last week or so I must say they must be doing something right.
Hillary uses old school bullying. Trump uses high data analytics and guess who wins...?
WE DO
the American People
and the good news we get to help President Trump drain the damn swamp!
The phrase "big data" makes big money drool. They're happy to pay for it.
Trump likes us.
TPP H1B Cruz, not so much.
Umm, HRC would no doubt out us on the “Red List” for FEMA elimination and Drone strikes ;n)
RE: “when they find our FR affiliation they’ll just skip over us ;-) “
More trash from the National “City Dump”!
Hillary is going to win guys. Why the desperation?
We are witnessing the last gasps of the Leftist media in the United States.
I suspect many of these rags won’t be around in four years.
It sounds like the future to me. Computers are going to get so smart that we are going to look like easily manipulated rats in a cheese maze to them.
I sat thru one of their presentations....big brother IS RIGHT...
Computers need programmers. And computers don’t “care” about elections or profiles, or anything else for that matter; just a tool, in this instance, for Orwellian humanoids.
We have such a sharp bunch here with Great memory!
Yup, TPP H1B Cruz did indeed use Big Data Analytics in his campaign of deception -
Cruz campaign credits psychological data and analytics for its rising ...
https://www.washingtonpost.com/politics/cruz-campaign... Proxy Highlight
Dec 13, 2015 ... Buttons for sale ahead of a campaign event for Republican presidential candidate Ted Cruz (Tex) in Newton, Iowa. Cruz is in first place in Iowa, ...
Cambridge Analytica - Wikipedia
https://en.wikipedia.org/wiki/Cambridge_Analytica Proxy Highlight
Cambridge Analytica (CA) is a privately held company that combines data mining and data ... Ted Cruz became an early major client of CA in the 2016 Presidential Campaign. Just prior to the Iowa caucuses the Cruz campaign had spent $3m ...
The democRATS would never mine FB and Twitter data and hire top data experts from Google, Amazon and Facebook....
No, they would never do that!
The democRATS would never mine FB and Twitter data and hire top data experts from Google, Amazon and Facebook....
No, they would never do that!
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