Posted on 09/17/2015 11:32:27 AM PDT by GoreFreeTN
New York (CNNMoney) — Doritos are now available in every color of the rainbow.
The chip brand announced a new campaign, in partnership with the It Gets Better Project, that will feature rainbow-colored chips in celebration and support of the LGBT community.
The "Doritos Rainbows" packages will only be available online for a limited time. In order to get a bag, customers must pledge $10 to the It Gets Better Project.
The project, founded by author Dan Savage and his partner Terry Miller in 2010, was created in response to several LGBT teens who committed suicide. The organization's message is that "life indeed gets better," and the group aims to provide support and hope to LGBT youth worldwide.
The chips are inspired by the Pride flag and the bags will feature inspiring quotes.
Doritos said in a statement that the brightly-colored chips are the company's way of showing its support in the "boldest, most colorful way possible."
After making a purchase, customers can further demonstrate support by sharing messages over social media using the hashtag "#BoldandBetter."
"Time and again, our consumers have shown us, there really is nothing bolder than being true to yourself and living life to the fullest," a Doritos spokesperson said in a statement.
A spokesperson for the It Gets Better Project said it was honored to partner with Doritos and celebrate the progress the LGBT community has made in America.
"By utilizing the incredible reach that Doritos has throughout the world, we can give hope to the LGBT young people who need it the most," Brett Peters said in a statement. "There is so much more work to be done, and together, we will inspire the LGBT community and its allies to continue the fight and embrace who they are by living a #BoldandBetter life."
The chips will also be available on September 20 during Dallas Pride, which Doritos is sponsoring this year.
This story was first published on CNN.com, "Doritos unveils rainbow chips to support LGBT community."
I’ve eaten my last product from Frito-Lay.
Sorry, MSG already gives me a migraine. Don’t need STUPID colored ones. FUD
Who has a good gif for this?
Well, I suspect they’re a major piece of their market - the “munchie” crowd.
Sickening
Real smart for a company to alienate half its customers.
Ditto
Some of the quality store brands taste the same, and don't have MSG. We had already switched because of the MSG.
these companies care more about an agenda today.
They have been infiltrated by the homonazis.
Yes, there have been cases of effeminate teen boys being bullied but...
It is much more common for suicides to occur among those under-age males who were molested by adult homosexuals. What is Doritos going to do about that???
Chips on their shoulders.
Any time I see one of those in a store I’m going to crush it to powder.
FRITO-LAY CORPORATE:
1-800-352-4477
Marketing 101: focusing on a maximum of 2% of the population is not the way forward in expanding sales volume.
They already have “Blue Corn” chips that are dark enough to be relabled as “Black CornMatters” chips.
So are the American Indians getting Red Chips? If not, they may demand it.
When do the dorito’s with the Cross on them come out???
These snacks are really bad for me, so I do my best to avoid them. But every once in a while, I would get the urge and buy a small bag
Thank you, Frito Lay. Now I can give them up for good, save some money and eat healthier.
I like Utz chips.
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