Posted on 03/27/2015 2:34:59 PM PDT by drewh
Lululemon is hoping to boost sales among men with a new genital-friendly range of pants. Lululemon Athletica Inc told Bloomberg on Thursday that its ABC pants - referring to their 'anti-ball crushing' design - have given the company a 16 per cent sales hike in the men's sector of business last quarter. The Canada-based company's website describes the pants as 'ABC (anti-ball crushing) engineering gives you and the family jewels room to breathe'.
The site goes on: 'A wide paneled gusset and four-way stretch Warpstreme fabric make these pants commute, travel and sweat ready.'
Consumers were divided over the ABCs. One man wrote: 'Despite the waist, the fabric is amazing however the legs were so tight and the fabric so thin. If I wore these out everyone would know what underwear I have on by being able to see the lines, that's how tight the thighs are.'
But a happy customer posted: 'I love these pants. I wear them as casual, for work (I am a financial advisor) and I wore them to yoga once just to see how flexible they are and they were excellent. 'They are great as travel pants, very comfortable on the plane or driving the car.'
Another added: 'Got the grey initially and was pretty satisfied. I would say there was reduced ball crushing, but they are still pretty snug in the thighs and crotch.'
The company, which is headquartered in Vancouver, British Columbia, offers a range of athletic wear for men along with smarter clothing.
There are 'sweat, post-sweat and no sweat categories'. The athletic brand, opened its first men's store in the Soho neighborhood of Manhattan on Black Friday last year.
And the company is taking advantage of a boost in sales from men's attire and expanding the ranges in stores.
(Excerpt) Read more at dailymail.co.uk ...
Bring back the codpiece!
That's downright un a merkin.
Try a little corn starch.
Here ya go!
Democrats (and RINO’s) everywhere are yawning.
“Who needs ‘em?”
Im more a fan of Lulu’s other products...
I've found the Bayou Zardoz look particularly effective in getting out of traffic tickets.
A former coworker of mine started a new company happysac.com which sells fabric sacs for ball comfort. That’s him on the website. alrighty then...
The news that Lululemon isn’t all for “ball crushing” could hurt them with their prime yoga chick demographic.
I’ll never look at a fish cake the same way again!
Ball Room jeans?
They should make a fortune selling them to liberals, commies, and politicians, male and female.
Some doctors blame tight jeans for a syndrome called meralgia paresthetica (skinny jean disorder).
http://www.medpagetoday.com/CelebrityDiagnosis/32999
To #5: Where did you get my picture? (in my dreams).
doesn't need 'em.
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