Facebook will use the data and techniques in every upcoming election, too. This ain’t just “social unrest dynamics”, remember Obama’s Office of Nudge?
Truth is, unless something changes, Facebook is so over. They may, but their brand was damaged by the fact that the kids are leaving in droves and the oldsters don’t use it the way that it was designed. I look for Facebook to wither away in a few years like AOL. Not gone.. but half forgotten.
But, it is the use of these techniques on Google, Bing and other search engines that could be really problematic.