Here I thought you were talking about Rush Limbaugh. Rush goes on and on about himself an order of magnitude more that the occasional self promotion of Savage.
Rush talks about his book. Rush talks about what others are saying or quoting about him. You can skip the first half hour of Rush and miss nothing.
Furthermore, Rush is predictable; Savage is not. I like diversity in talk radio. I listen to Laura, Rush, Savage, Hannity, Levin and more.
Rush’s running joke since before time is the “MaHa Rushdie” thing, that’s “on loan from God.”
It’s all humor.
Savage, on the other hand, really is a narcissist. And, I tend not to like stage names instead of folks using their real names.
Just his choosing the name “savage” says something about his narcissism. It’s not his real name.