Inside the Koch funded ads giving Dems fits

Inside the Koch-Funded Ads Giving Dems Fits A years-long campaign is bearing fruit. By Eliana Johnson

In one of the ads Americans for Prosperity (AFP) has put on the air this year, a thirtysomething actress stands against a white backdrop and looks into the camera. “People don’t like political ads,” she says plaintively. “I don’t like them either. But health care isn’t about politics, it’s about people, and millions of people have lost their health insurance, millions of people can’t see their own doctors, and millions are paying more and getting less.” At the close, a narrator urges viewers to “tell Mary Landrieu to stop thinking about politics and start thinking about people.” Such ads have also run against Mark Pryor in Arkansas, Mark Udall in Colorado, and incumbent Democratic House members in Arizona, Florida, and New Hampshire.

Ads like the “white ad,” as it has become known, are not new to 2014. They are part of a sustained assault against Obamacare

At the close of the ad, a narrator urges viewers to “tell Mary Landrieu to stop thinking about politics and start thinking about people.”

Good closing.....

Going into Florida, Democrats were marching in lockstep, saluting smartly to der leader. Demmies had uniformly decided not to utter a discouraging word about Obama/Care in deference to der leader---but would fix it. Alas, the DNC pre-approved "fixit" plan flopped bigtime.

Democrats are feeling the sting of the electorate---- voters steaming from broken promises, the disastrous online rollout, hundreds of thousands of policy cancellations, sticker shock over coverage, ruinous deductibles, fleeing doctors, chaotic hospital networks, plus Obama's self-serving changes and delays in the law to make himself look good.

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A successful Jolly ad cautioned voters that they needed someone who represented THEIR concerns......not Obama's.

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When Fla Republican David Jolly defeated Dummy Alex Sink, Dem leaders explained away the outcome by arguing that Republicans had a 13-point turnout advantage. But the Dum-Dums failed to mention that PELOSI WAS THE MAGIC VOTE-GETTER --- FOR REPUBLICANS

National Journal reported Repub strategists had measured which messages were most effectively persuading voters to turn in their ballots.

In Jolly's race, Repubs turned to a message—delivered across a variety of digital platforms and email.

The powerful message focused on urging Repubs to vote now or watch Democratic Minority Leader Nancy Pelosi move one step closer to reclaiming the speaker's gavel.

Insightful article ping.

A very interesting history of the Koch strategy and success in past Congressional campaigns. I see that Frank Luntz is mentioned prominently, which is a shame and disturbing. However, even he gets messaging, who delivers it (women are better on touchy feely subjects ... duh) and none of it suggests that we should be moderates. We should fight the Big Government liberals fiercely, and all political campaigns should focus on the most important issues which we easily win in the current general voting public (including many lo-fo's) ...

IOW, it's not rocket science ... even Frank Luntz can do it ...

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