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Frontline/ProPublica’s Misguided Attack on The Assisted Living Industry Part 1
Townhall.com ^ | December 1, 2013 | Bruce Bialosky

Posted on 12/01/2013 1:54:02 PM PST by Kaslin

Rarely does an investigative report manage to unite industry executives, academics, and regulators in such a way as the recent Frontline/ProPublica Life and Death in Assisted Living.

Unfortunately for the producers and writers, they have united all three elements in expressing how their report misrepresented the industry.

The Frontline show originally aired on July 30, 2013, on PBS for one hour, and the accompanying four-part series written by A.C. Thompson (who hosted and co-produced the Frontline show) appeared concurrently in ProPublica. They claim to have spent over a year on the project. It is unclear when they developed their focus, but it would be hard for any observer not to see an agenda in what they produced.

We read the first part in the column by Thompson on ProPublica and forwarded it to Frank Haffner, President of American Senior Living, and a 30-year veteran of both building senior housing and servicing seniors. He urged us to watch the Frontline report (full disclosure: we have worked with Mr. Haffner for the past thirty years, including earning fees for consulting to his operation.) Though Mr. Haffner provides a product that is higher end and different in its focus from Emeritus, he expressed that Granger Cobb, President and CEO of Emeritus, and his company provided a fine product in its price range, and that Cobb was a long-time committed person to the senior citizen community.

After watching the Frontline show and reading the 50-page, four-part column by A.C. Thompson, we focused on four points:

1. Why did the entire series focus only on Emeritus? Was there any focus on the rest of the Assisted Living industry and/or comparison to home health care?

2. Why was the data so dated? All references were to 2008 and 2009 with only one from 2010. This industry has been evolving for 30 years, but the study was using four-to-five-year-old data.

3. Why were no regulators mentioned in either the show or the publication? There are state regulators in all 50 states, but none were referenced.

4. Why in all cases -- the show, the interviews on the Frontline website and the ProPublica column -- was there so much focus on federal regulation? There is none at this time.

Another thing jumped out when reading Thompson’s column that was emphasized elsewhere - the focus on Emeritus’s emphasis on making money with a tone of derision. An example was when he wrote about the acquisition of a competing chain of assisted living facilities by Emeritus. Thompson stated the acquisition “helped the company to make another major leap, bouncing from the low-profile American Stock Exchange into the big leagues of commerce, the New York Stock Exchange.”

With no evidence to back it up, Thompson writes “For assisted living chains such as Emeritus, there is a powerful business incentive to boost occupancy rate and to take in sicker patients, who can be charged more.” That statement has to be broken into two parts. It is a recurring theme of Thompson during the interviews, especially with Professor Hawes and former personnel of Emeritus, as to why Emeritus placed emphasis on filling their facilities. On its face it is just silly. Assisted living communities are first and foremost places that provide room and board. Just like any other place that provides such, like a hotel, it would seem they would want all of their rooms occupied. It is just basic common sense.

More importantly, we consulted with Mr. Haffner regarding the additional services provided. He provided detailed financial analysis showing that the marginal returns on the assisted living services are much lower than the basic room and board due to extensive labor costs related to the care. Second, as to the aspect of attracting more “sicker patients,” Haffner stated “Contrary to what was expressed in the show and column, you actually want less frail people because they stay longer. That reduces all the costs related to turnover of units and the related marketing costs to fill the unit. We are not interested in residents staying three to six months because their health issues determine that. That is more a nursing home model.”

Mr. Thompson stated in an interview for NPR’s Diane Rehm show that “I was working on a documentary about issues involving the elderly and I kept hearing from different people, who know that world, that I should look at assisted living. And the more I looked I realized this was a secret world, and there’s a lot of things that people just don’t know.” But Thompson later contradicted that in another interview. There he stated that the reason he focused on Emeritus was because it was the biggest in the industry. In our interview of Granger Cobb before the podcast came out, we asked him why there was such a focus on his company to which he stated “Thompson told me it was because we were the largest company doing assisted living.”

In fact, we found that apparently Thompson looked nowhere else. (We had an interview scheduled with Thompson which he cancelled. We submitted him 15 written questions which he did not answer. He submitted 56 questions to Emeritus which they answered and they provided us copies of the questions and answers. In addition, his Frontline producer Carl Byker did not respond to email requests to an interview.) When we spoke to Michael Weston, Deputy Director of Public Affairs and Outreach Programs for the California Department of Social Services, he provided us a list of the facilities in California Thompson had for which they had requested documents. They had received 6,000 pages of documents on 57 Emeritus California properties.

This brings three points forward. They looked at no other company’s operations. This was confirmed by Rick Grimes, President and CEO of Assisted Living Federation of America (ALFA), who was interviewed by Thompson. He stated “None of our other members were contacted by Thompson. We would have heard about it.” Second, if the California regulators provided 6,000 pages of documents to Thompson on just the Emeritus facilities in California, it is apparent that the Assisted Living industry is not a very secret world. Third, Mr. Weston indicated that Thompson did not interview anyone from the California regulatory agency about Emeritus or request documents for any other Assisted Living companies.

We spoke with Ronald Melusky, Director of the Bureau of Human Services Licensing for the State of Pennsylvania. He also recently became the President-Elect of the National Association for Regulatory Administration. In his capacity as President-Elect he issued a letter to David Fanning, Executive Producer of Frontline, objecting to the show. He told us “One of the things that disappointed me was the lack of referral to the oversight agencies.” He spoke of the fact that focus was on federal regulation. His letter stated “I feel that your program missed an opportunity to better educate the consumers of regulated long-term-care services and their families about the role of public regulators.” He also stated “For each of the horror stories presented by your piece, there are thousands of people who live safely and happily in regulated long-term care settings thanks to effective and dedicated public licensing and regulatory administration programs.” Melusky pointed out that his organization contacted Thompson prior to the broadcast and publication and received no response.

Tomorrow – we see where Frontline/ProPublica were heading with their study.


TOPICS: Culture/Society; Editorial
KEYWORDS: assistedliving; elderly; nursinghome; seniors

1 posted on 12/01/2013 1:54:02 PM PST by Kaslin
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To: Kaslin
Too bad Frontline and Pro-Publica' gunsights are not focused on the Obama administration.

They would find more than they would know what to do with.

2 posted on 12/01/2013 2:05:18 PM PST by Slyfox (Satan's goal is to rub out the image of God he sees in the face of every human.)
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To: Slyfox

We are in the middle of a full blown attack on capitalism in all it’s forms except for crony capitalism. You can buy government’s approval by partnering up. Reminds one of Nazi / socialist Germany.


3 posted on 12/01/2013 2:24:29 PM PST by JimSEA
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To: Slyfox; Kaslin

They occasionally have reporters who do something right. I recommend this series of article by Peter Sleeth who uncovered that the Army’s records management system is still broken, after being discovered after the 1st Gulf War. These are two of five articles by him.

http://www.propublica.org/article/lost-to-history-missing-war-records-complicate-benefit-claims-by-veterans

and

http://www.propublica.org/article/army-says-war-records-gap-is-real-launches-recovery-effort


4 posted on 12/01/2013 2:28:20 PM PST by GreyFriar (Spearhead - 3rd Armored Division 75-78 & 83-87)
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To: Kaslin

My 95 year old mother has been in assisted living for 5 years. The costs are astronomical and, frankly, the services are nothing to brag about. Every year the cost goes up dramatically but services remain the same which in most cases are so so. The food is pretty awful especially for someone who grew up in NY on all sorts of ethnic fare. There really isn’t much of an alternative as all of these facilities,at least in MA., cost pretty much the same. They need help desperately and as soon as a patient needs any kind of care, be it minimal ,they call 911. Right now, she’s pretty much settled in and loves the the staff but the money is flying out the window rapidly and she will no doubt see her 100th birthday. I just don’t know where she will be if she does.


5 posted on 12/01/2013 2:51:40 PM PST by surrey
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To: surrey
The basic problem is that aging people need personal care services which cost a lot. From my research the assisted living base price includes nothing but the crappy food you mentioned. The cost for that is about $20 per meal, three times a day. I know I can do a heck of a lot better than that.

Almost everything else is a la cart and people are almost always better off paying for those services in their own home where they generally have a couple choices at various prices which may not be available at the assisted living (e.g. taking in full time health care provider).

Their sending people to the hospital at the drop of a hat is obviously nonsense since that is the worst option for chronic illnesses and common mishaps like falls. The hospital is much more interested in specialists and surgery, not getting well enough to function. The rehab hospitals are a lot better and most beat assisted living hands down. Their purpose is to get people functioning on their own.

The best choice for a given person is the choice that gives them the most control over their lives at their level of capability but to also aim at improving their capability.

6 posted on 12/01/2013 3:06:19 PM PST by palmer (Obama = Carter + affirmative action)
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To: palmer

The new rate for my mother’s assisted living has now been calculated at $177 a day with and additional $15 a day for med assistance. my daughter says that we should put her up at the local hotel and hire a caregiver.


7 posted on 12/01/2013 3:11:11 PM PST by surrey
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To: surrey
My mom does her meds writing (with great difficulty) everything into a little book to supplement her failing memory. $15 a day might seem reasonable to some, but she would never want any help if she can do it herself.

A hotel would probably be cheaper than some assisted living although the hotel might object to having the liability. My preferred solution to give people as much independence as possible and try to gain even more, regardless of the cost. The money can run out however, and then you are shipped to a Medicaid approved old people's warehouse.

8 posted on 12/01/2013 3:36:21 PM PST by palmer (Obama = Carter + affirmative action)
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To: palmer

That’s medicare-approved, not medicaid approved. But both of those systems are approaching equal levels of badness.


9 posted on 12/01/2013 3:37:40 PM PST by palmer (Obama = Carter + affirmative action)
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To: palmer

She can do the meds herself but her attitude is” I don’t feel like taking them today”. She’s in denial that she’s 95 and needs help. Add to all of this is that she’s not the most cuddly, warm person on the planet. She goes out of her way to make all of us feel guilty and adds nastiness on top.


10 posted on 12/01/2013 4:11:18 PM PST by surrey
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To: surrey
That is a common result of the inevitable burden of aging. You can lead a horse to water... The only thing you can do realistically is be there to goad her into taking the pills each day from the little pill holder. You can fill it and she can take them out and toss them but at least that requires her doing something. Also put a "fun" pill in for each day (e.g. a vitamin or herb pill).

Regardless of the meds there are foods that help with most chronic conditions particularly spices . So look them up and buy bottles of them for her drawer so she can pour them on the food when it arrives. That is one example of where doing something on her own, even to a small extent, can do wonders. The most stress and ultimately negative feelings come from not having control over one's life. Getting old is not controllable and getting ill is not always controllable, but having a feeling of control of something is the key to alleviating stress.

Obviously she can also try to control things in a negative way which sounds like what she is doing. That transfers the stress onto you and your siblings to the extent that she can make that happen and you all let it happen. That's why some small efforts, even when she tosses them in the trash, can make a big difference.

Your control can start with a plan which can start with ideas you glean from the internet or people you talk to. Even if it fails 100% it still alleviates you from the bad stress of not having control over the situation.

11 posted on 12/01/2013 4:46:46 PM PST by palmer (Obama = Carter + affirmative action)
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To: surrey

you could buy a house with an in-law apartment cheaper and own it when you are done


12 posted on 12/01/2013 6:46:22 PM PST by Mr. K (If you like you constitution, you can keep it. Period.)
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To: Kaslin

Saw this a while back and don’t remember the details but do recall that it seemed totally unbalanced to me - seem to remember that some woman won a law suit against one of the companies for inadequate care that ran into the millions, which of course then meant that those millions weren’t available to the company to hire more people to provide better care - ProPublica should probably be renamed ProLeftPublica.....


13 posted on 12/01/2013 9:12:59 PM PST by Intolerant in NJ
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To: Kaslin

Fake news predates the Trump Era.

No one called it fake news back then.


14 posted on 01/26/2019 1:44:46 PM PST by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever)
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