Skip to comments.Tesco petrol stations use face-scan tech to target ads
Posted on 11/07/2013 10:28:09 AM PST by rightwingintelligentsia
Tesco is installing face-scanning technology at its petrol stations to target advertisements to individual customers at the till.
The technology, made by Lord Sugar's digital signage company Amscreen, will use a camera to identify a customer's gender and approximate age.
It will then show an advertisement tailored to that demographic.
Tesco says the screens will be rolled out across all of its 450 forecourts in the UK.
"It's like something out of Minority Report," said Amscreen's chief executive Simon Sugar, Lord Sugar's eldest son.
"But this could change the face of British retail, and our plans are to expand the screens into as many supermarkets as possible."
(Excerpt) Read more at bbc.co.uk ...
Another reason to boycott Tesco.
What a fun toy! We can wear different masks and wigs and nose glasses to see what ads pop up.
If I put on a Boy George mask, what ads would they show me?
How about a Baraq Hussein mask?
Love to see the feedback.
Any Brits on FR willing to help out here?
If I turned up at my local TESCO petrol station wearing a full face mask I think they’d lock the doors and call the police.
Do you shop with them?. What are the other reasons?.