Obama didn't have to "order" anything. He knew that his supporters in positions of power in the government -- federal, state, and local -- would do everything that was needed (illegal or unethical) to get him reelected. He can keep his hands clean.
Government workers should be banned from politics. Period. They have an irreconcilable conflict of interest.
All commands are issued verbally to Jarrett, who then issues her own verbal commands. No electronic or paper trail.
From Howie Carr:
Don't write, when you can speak. Don't speak, when you can nod. Don't nod, when you can wink.
And just for fun, Howie's other rule of politics:
Nothing's on the level. Everything's a deal. No deal too small.