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MSNBC Chief Phil Griffin: Our Network Is ‘Not The Place’ For Breaking News (master of the obvious)
Mediaite.com ^ | 10:02 June 3rd, 2013 | by Andrew Kirell

Posted on 06/03/2013 5:43:39 PM PDT by drewh

Over the last several months, it has become pretty clear that when it comes to ratings, MSNBC struggles during breaking news events, while CNN and Fox both receive boosts. In an interview with the New York Times this morning, MSNBC chief Phil Griffin essentially conceded the “breaking news” mantle to the other networks, telling viewers that his network is not focused on that sort of coverage.

In what seems like a stunning admission, Griffin said: “We’re not the place for that,” he said of breaking news. “Our brand is not that.”

Instead, he explained, MSNBC’s bread and butter is progressive political talk and analysis. While this may be true, the stable of NBC News correspondents who work so hard to break news on MSNBC, and often do it very well, can’t be happy that Griffin appears to be diminishing or even throwing in the towel on their important work and coverage.

When asked about this as a long term strategy Griffin noted that Fox had its lowest quarter in a decade and CNN’s not yet out of the ratings gutter entirely. “Let’s not be so myopic as to think the whole world has changed,” he said.

(Excerpt) Read more at mediaite.com ...


TOPICS: Business/Economy; News/Current Events; US: New York
KEYWORDS: breaking; breakingnews; chief; griffin; msnbc; network; news; notbreakingnews; partisanmediashill; partisanmediashills; philgriffin; place
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To: AdmSmith; AnonymousConservative; Berosus; bigheadfred; Bockscar; ColdOne; Convert from ECUSA; ...

Thanks drewh.
...he explained, MSNBC’s bread and butter is progressive political talk and analysis.
IOW, no news at all, just agitprop, 24 hours a day. But we knew this.


21 posted on 06/03/2013 8:30:07 PM PDT by SunkenCiv (McCain would have been worse, if you're a dumb ass.)
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To: drewh

It is not really the the place for news either. Showing off brown noses, for sure.


22 posted on 06/03/2013 8:35:10 PM PDT by depressed in 06 (America conceived in liberty, dies in slavery.)
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To: C. Edmund Wright
...in other words, they’re not even a news organization...

Good one Edmund... you nailed it.

23 posted on 06/04/2013 9:26:21 AM PDT by GOPJ (Swedes bring their cars..savages their flames..burning cars a metaphor. D. Greenfield)
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To: Alex in chains
MSNBC is simply the place to hear Democratic talking points get discussed.

Ding, ding, ding... We have a thread winnah!

24 posted on 06/04/2013 9:27:52 AM PDT by GOPJ (Swedes bring their cars..savages their flames..burning cars a metaphor. D. Greenfield)
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