Posted on 05/01/2013 2:07:24 PM PDT by rickmichaels
PepsiCo Inc pulled an online ad for Mountain Dew on Wednesday after criticism from bloggers that the spot embraced racial stereotypes and made light of violence toward women.
The ad was developed by African-American hip-hop artist Tyler the Creator and shows a battered white woman on crutches trying to pick out her assailant from a police lineup featuring five African-American men and a goat.
As she scans the lineup, the goat threatens her: “Keep ya mouth shut,” “snitches get stitches, fool” and “I’ma get outta here I’ma do you up.”
The woman eventually runs out, yelling that she can’t “do it” - go through with the identification.
The white police officer then takes a sip of Mountain Dew, saying, “She’s just gotta do it.”
Dr Boyce Watkins, a social commentator and author, called it “arguably the most racist commercial in history.” Another blog, Daily Kos, called it “flagrantly racist” and “misogynistic.”
“We apologize for this video and take full responsibility,” said a PepsiCo spokeswoman in an emailed statement.
She said PepsiCo removed the ad from its online channels and that Tyler was removing it from his as well. A link could be still be found at press time.
PepsiCo did not pull an earlier commercial that showed the goat, called Felicia, attacking the woman after tasting a Mountain Dew at a restaurant. The woman was the goat’s server.
Wasn’t that movie Americathon or something like that?
Hold on cowboy. Idiocracy is a comedy? I thought it was a documentary.
Doesn’t sound racisss. Sounds like a depiction of the reality.
Serrious Idiots in the Marketing Department - Not funny & tasteless!
Carls and Jack in the Box run disgusting ads from time to time...thus, they don't get a dime from us....
If I drank this stuff to begin with, I’d be switching to the Kickapoo Joy Juice right now.
Is the goat threatening to "get" the woman if she ID's him for assault?
What does this have to do with Mountain Dew? Can someone tell me what I'm missing?
And yes, I see why people think it's racist.
It's just a very strange ad.
Oh for heavens sake! Just go back to the ORIGINAL bottle showing two hillbillies shooting at each other while one runs toward an outhouse!
Criminy!
Stupid ad regardless. How ‘bout if they just go back to the original Mountain Dew ads that made fun of white hillbillies? I assume that would be OK?
Lesbian goat rape?
did you happen to see my railroad tie?
Racial criticism? Just sound plain old vile to me.
Bump
From the doj.gov website:
U.S. Department of Justice rape statistics for 2003-2006:
Whites raped by Blacks: 101,823
Blacks raped by Whites: 0
Yes, that’s a zero, as shown by the DOJ website, which states anything less than ten is statistically zero.
Maybe the Confederates weren’t fighting for slavery, you see, but what might occur in its absence...
Typo correction:
Maybe the Confederates weren’t fighting FOR slavery, you see, but TO PREVENT what might occur in its absence...
STUPID is the first word that came to my mind.
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