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Mountain Dew ad pulled after racial criticism
Reuters ^

Posted on 05/01/2013 2:07:24 PM PDT by rickmichaels

PepsiCo Inc pulled an online ad for Mountain Dew on Wednesday after criticism from bloggers that the spot embraced racial stereotypes and made light of violence toward women.

The ad was developed by African-American hip-hop artist Tyler the Creator and shows a battered white woman on crutches trying to pick out her assailant from a police lineup featuring five African-American men and a goat.

As she scans the lineup, the goat threatens her: “Keep ya mouth shut,” “snitches get stitches, fool” and “I’ma get outta here I’ma do you up.”

The woman eventually runs out, yelling that she can’t “do it” - go through with the identification.

The white police officer then takes a sip of Mountain Dew, saying, “She’s just gotta do it.”

Dr Boyce Watkins, a social commentator and author, called it “arguably the most racist commercial in history.” Another blog, Daily Kos, called it “flagrantly racist” and “misogynistic.”

“We apologize for this video and take full responsibility,” said a PepsiCo spokeswoman in an emailed statement.

She said PepsiCo removed the ad from its online channels and that Tyler was removing it from his as well. A link could be still be found at press time.

PepsiCo did not pull an earlier commercial that showed the goat, called Felicia, attacking the woman after tasting a Mountain Dew at a restaurant. The woman was the goat’s server.

Mountain Dew Ad


TOPICS: Business/Economy; Culture/Society
KEYWORDS: advertising

1 posted on 05/01/2013 2:07:24 PM PDT by rickmichaels
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To: rickmichaels

So, now goats are a protected race?


2 posted on 05/01/2013 2:09:14 PM PDT by Sopater (Is it not lawful for me to do what I will with mine own? - Matthew 20:15a)
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To: Sopater

Only gay goats.


3 posted on 05/01/2013 2:10:13 PM PDT by stephenjohnbanker
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To: rickmichaels

the goat ran into the hole.....


4 posted on 05/01/2013 2:11:30 PM PDT by brivette
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To: rickmichaels

Offensive, or outrageous?
Surrealistic, or bizarre?
You decide.


5 posted on 05/01/2013 2:13:00 PM PDT by USFRIENDINVICTORIA
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To: stephenjohnbanker


I wasn't doin' nuttin! Why you harassin' me?!
6 posted on 05/01/2013 2:13:10 PM PDT by Sopater (Is it not lawful for me to do what I will with mine own? - Matthew 20:15a)
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To: Sopater

LOL!


7 posted on 05/01/2013 2:14:24 PM PDT by stephenjohnbanker
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To: rickmichaels
Dwayne Elizondo Mountain Dew Herbert Camacho
8 posted on 05/01/2013 2:14:47 PM PDT by MrB (The difference between a Humanist and a Satanist - the latter admits whom he's working for)
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To: Sopater

in very poor taste. (pun intended)


9 posted on 05/01/2013 2:15:13 PM PDT by Bidimus1
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To: USFRIENDINVICTORIA

All of the above. I am surprised they had a white person in the commercial at all. Seems as of late a lot of the ads I see are black people


10 posted on 05/01/2013 2:16:05 PM PDT by funfan
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To: rickmichaels
The ad was developed by African-American hip-hop artist Tyler the Creator and shows a battered white woman on crutches trying to pick out her assailant from a police lineup featuring five African-American men and a goat.

So the Daily Kos and a bunch of other miserable liberals are JUST NOW noticing that hip hop artists are misogynists???? Where is their great cry of "free speech" protections, you know, like they gave Robert "Bullwhip up his butt" Mappelthorpe?

11 posted on 05/01/2013 2:16:18 PM PDT by SoFloFreeper
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To: MrB

That movie is what we are living right now!!


12 posted on 05/01/2013 2:16:36 PM PDT by funfan
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To: rickmichaels

https://www.youtube.com/watch?v=9uYgHgm3s8I


13 posted on 05/01/2013 2:16:58 PM PDT by PapaBear3625 (You don't notice it's a police state until the police come for you.)
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To: MrB

I prefer the thirst mutilator.


14 posted on 05/01/2013 2:17:20 PM PDT by cripplecreek (REMEMBER THE RIVER RAISIN!)
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To: funfan

That’s the second reference that I’ve seen today. What movie are you talking about?


15 posted on 05/01/2013 2:19:30 PM PDT by Sopater (Is it not lawful for me to do what I will with mine own? - Matthew 20:15a)
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To: Sopater

http://en.wikipedia.org/wiki/Idiocracy


16 posted on 05/01/2013 2:21:03 PM PDT by FortWorthPatriot ("If this be treason, make the most of it." - Patrick Henry, 30 May 1765)
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To: rickmichaels

Sorry, but other than the goat, I can’t say that the scenario is completely farfetched. It is a lame commercial in surprisingly poor taste. How’d they let this one get by?


17 posted on 05/01/2013 2:27:30 PM PDT by Floratina
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To: rickmichaels

Who approved this commercial? I have never heard any of Tyler the Creator’s music, but from what I’ve read it’s amazing the would let him create a commercial.


18 posted on 05/01/2013 2:27:40 PM PDT by nickcarraway
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To: Sopater

Idiocracy. It was mentioned here a while back and the next day it was on tv and I was really shocked how much the movie depicts what is happening today and the movie was made as a comedy.

http://www.bing.com/videos/search?q=idiocracy&mid=05E95248D7D5A9445CAB05E95248D7D5A9445CAB&view=detail&FORM=VIRE2


19 posted on 05/01/2013 2:29:21 PM PDT by funfan
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To: rickmichaels

Whoa....who in their right mind thought that was a good idea?


20 posted on 05/01/2013 2:30:38 PM PDT by colinhester
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To: funfan

Wasn’t that movie Americathon or something like that?


21 posted on 05/01/2013 2:31:55 PM PDT by tet68 ( " We would not die in that man's company, that fears his fellowship to die with us...." Henry V.)
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To: funfan

Hold on cowboy. Idiocracy is a comedy? I thought it was a documentary.


22 posted on 05/01/2013 2:32:50 PM PDT by EQAndyBuzz (The reason we own guns is to protect ourselves from those wanting to take our guns from us.)
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To: rickmichaels

Doesn’t sound racisss. Sounds like a depiction of the reality.


23 posted on 05/01/2013 2:33:31 PM PDT by I want the USA back (Pi$$ed off yet?)
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To: colinhester

Serrious Idiots in the Marketing Department - Not funny & tasteless!


24 posted on 05/01/2013 2:36:33 PM PDT by KSCITYBOY
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To: rickmichaels
I think the trend in ads is to make them more and more sexually blatant, usually very antagonistic to women....this is what appeals to our male yutes apparently...

Carls and Jack in the Box run disgusting ads from time to time...thus, they don't get a dime from us....

25 posted on 05/01/2013 3:00:01 PM PDT by cherry
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To: rickmichaels

If I drank this stuff to begin with, I’d be switching to the Kickapoo Joy Juice right now.


26 posted on 05/01/2013 3:12:28 PM PDT by OldNewYork (Biden '13. Impeach now.)
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To: Bidimus1
The commercial doesn't make sense to me.

Is the goat threatening to "get" the woman if she ID's him for assault?

What does this have to do with Mountain Dew? Can someone tell me what I'm missing?

And yes, I see why people think it's racist.

It's just a very strange ad.

27 posted on 05/01/2013 3:13:38 PM PDT by boop ("You don't look so bad, here's another")
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To: rickmichaels

Oh for heavens sake! Just go back to the ORIGINAL bottle showing two hillbillies shooting at each other while one runs toward an outhouse!

Criminy!


28 posted on 05/01/2013 3:17:05 PM PDT by Ruy Dias de Bivar (Do we now register our pressure cookers?)
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To: rickmichaels

Stupid ad regardless. How ‘bout if they just go back to the original Mountain Dew ads that made fun of white hillbillies? I assume that would be OK?


29 posted on 05/01/2013 3:28:53 PM PDT by Some Fat Guy in L.A. (Still bitterly clinging to rational thought despite it's unfashionability)
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To: Sopater

Lesbian goat rape?


30 posted on 05/01/2013 3:55:04 PM PDT by GeronL (http://asspos.blogspot.com)
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To: brivette

did you happen to see my railroad tie?


31 posted on 05/01/2013 3:59:38 PM PDT by 23 Everest (When seconds count. The police are just 23 minutes away. 831 Bonnie)
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To: rickmichaels

Racial criticism? Just sound plain old vile to me.


32 posted on 05/01/2013 4:13:28 PM PDT by BfloGuy (Don't try to explain yourself to liberals; you're not the jackass-whisperer.)
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To: BfloGuy

Bump


33 posted on 05/01/2013 4:18:29 PM PDT by GeronL (http://asspos.blogspot.com)
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To: rickmichaels

From the doj.gov website:

U.S. Department of Justice rape statistics for 2003-2006:

Whites raped by Blacks: 101,823
Blacks raped by Whites: 0

Yes, that’s a zero, as shown by the DOJ website, which states anything less than ten is statistically zero.

Maybe the Confederates weren’t fighting for slavery, you see, but what might occur in its absence...


34 posted on 05/01/2013 5:25:49 PM PDT by Unc1e_Ivan (People sleep peaceably at night only because rough men stand ready to do violence on their behalf.)
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To: Unc1e_Ivan

Typo correction:

Maybe the Confederates weren’t fighting FOR slavery, you see, but TO PREVENT what might occur in its absence...


35 posted on 05/01/2013 6:39:07 PM PDT by Unc1e_Ivan (People sleep peaceably at night only because rough men stand ready to do violence on their behalf.)
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To: USFRIENDINVICTORIA

STUPID is the first word that came to my mind.


36 posted on 05/01/2013 7:49:11 PM PDT by houeto (https://secure.freerepublic.com/donate/)
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