Skip to comments.Mountain Dew ad pulled after racial criticism
Posted on 05/01/2013 2:07:24 PM PDT by rickmichaels
PepsiCo Inc pulled an online ad for Mountain Dew on Wednesday after criticism from bloggers that the spot embraced racial stereotypes and made light of violence toward women.
The ad was developed by African-American hip-hop artist Tyler the Creator and shows a battered white woman on crutches trying to pick out her assailant from a police lineup featuring five African-American men and a goat.
As she scans the lineup, the goat threatens her: Keep ya mouth shut, snitches get stitches, fool and Ima get outta here Ima do you up.
The woman eventually runs out, yelling that she cant do it - go through with the identification.
The white police officer then takes a sip of Mountain Dew, saying, Shes just gotta do it.
Dr Boyce Watkins, a social commentator and author, called it arguably the most racist commercial in history. Another blog, Daily Kos, called it flagrantly racist and misogynistic.
We apologize for this video and take full responsibility, said a PepsiCo spokeswoman in an emailed statement.
She said PepsiCo removed the ad from its online channels and that Tyler was removing it from his as well. A link could be still be found at press time.
PepsiCo did not pull an earlier commercial that showed the goat, called Felicia, attacking the woman after tasting a Mountain Dew at a restaurant. The woman was the goats server.
Mountain Dew Ad
So, now goats are a protected race?
Only gay goats.
the goat ran into the hole.....
Offensive, or outrageous?
Surrealistic, or bizarre?
in very poor taste. (pun intended)
All of the above. I am surprised they had a white person in the commercial at all. Seems as of late a lot of the ads I see are black people
So the Daily Kos and a bunch of other miserable liberals are JUST NOW noticing that hip hop artists are misogynists???? Where is their great cry of "free speech" protections, you know, like they gave Robert "Bullwhip up his butt" Mappelthorpe?
That movie is what we are living right now!!
I prefer the thirst mutilator.
That’s the second reference that I’ve seen today. What movie are you talking about?
Sorry, but other than the goat, I can’t say that the scenario is completely farfetched. It is a lame commercial in surprisingly poor taste. How’d they let this one get by?
Who approved this commercial? I have never heard any of Tyler the Creator’s music, but from what I’ve read it’s amazing the would let him create a commercial.
Idiocracy. It was mentioned here a while back and the next day it was on tv and I was really shocked how much the movie depicts what is happening today and the movie was made as a comedy.
Whoa....who in their right mind thought that was a good idea?
Wasn’t that movie Americathon or something like that?
Hold on cowboy. Idiocracy is a comedy? I thought it was a documentary.
Doesn’t sound racisss. Sounds like a depiction of the reality.
Serrious Idiots in the Marketing Department - Not funny & tasteless!
Carls and Jack in the Box run disgusting ads from time to time...thus, they don't get a dime from us....
If I drank this stuff to begin with, I’d be switching to the Kickapoo Joy Juice right now.
Is the goat threatening to "get" the woman if she ID's him for assault?
What does this have to do with Mountain Dew? Can someone tell me what I'm missing?
And yes, I see why people think it's racist.
It's just a very strange ad.
Oh for heavens sake! Just go back to the ORIGINAL bottle showing two hillbillies shooting at each other while one runs toward an outhouse!
Stupid ad regardless. How ‘bout if they just go back to the original Mountain Dew ads that made fun of white hillbillies? I assume that would be OK?
Lesbian goat rape?
did you happen to see my railroad tie?
Racial criticism? Just sound plain old vile to me.
From the doj.gov website:
U.S. Department of Justice rape statistics for 2003-2006:
Whites raped by Blacks: 101,823
Blacks raped by Whites: 0
Yes, thats a zero, as shown by the DOJ website, which states anything less than ten is statistically zero.
Maybe the Confederates werent fighting for slavery, you see, but what might occur in its absence...
Maybe the Confederates werent fighting FOR slavery, you see, but TO PREVENT what might occur in its absence...
STUPID is the first word that came to my mind.