NY Times to roll out new products in search of revenue [ 11.2 percent drop in ad revenue ]

reuters ^ | April 25 ,2013 | reuters

[NoLibZone]

New York Times Co reported a decline in quarterly revenue on weak advertising sales but said it would try to grow out of the slump by expanding its suite of digital products.

The 11.2 percent drop in advertising revenue in the first quarter underscores the pressure that the New York Times faces to increase its subscription revenue, especially for its digital products, and find new veins of income.

[abb]

NYT 10yr chart.

[martin_fierro]

[abb]

[UnbelievingScumOnTheOtherSide]

88.8% to go.

[Reeses]

find new veins of income.

The DNC owes them. Never get into an argument with someone that buys their ink with an EBT card.

[matt04]

All the opinions and lies that are fit to pretend is news.

[M Kehoe]

Hey Pinch! You wanna save the Old Gray Whore? How about some honest journalism, and way less editorializing?

I crack me up.

5.56mm

[MasterGunner01]

I am astonished that the NYT has not figured it out: (1) raise rates by 50% across the board; (2) reduce all salaries of all employees making above $100,000 to $100,000 a year and raise all under that amount to that amount (everyone gets equal pay); (3) ask Gov. Cuomo for a $500 million one time gift to the NYT.

If this does not work, I suggest bankruptcy and liquidation.

[GOPJ]

The company plans to roll out a line of lower-priced products - including an expansion into e-commerce and games - to attract more readers around the world. "We want to deepen our relationship with our existing loyal customers, but we also want to use a wider family of New York Times products to reach new customers both here and around the world," Chief Executive Officer Mark Thompson said in a statement.

That's why they're failing - it's a vanity publication... never a good idea to let the monkey's run the zoo.