Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

McDonald's Apologizes for Unapproved Ad That Mocks Mental Illness PSAs [PC Crap]
Yahoo ^ | 4/12/13

Posted on 04/13/2013 7:26:09 AM PDT by SoFloFreeper

Last month, Ford made headlines for an allegedly unapproved ad featuring Silvio Berlusconi with a trunk full of gagged, hog tied, and crying women. And now McDonald's is fielding a PR failure for an unapproved ad that went public.

The ad, found as a poster on the Boston metro, parodied mental health and depression PSAs: "You're not alone. Million of people love the Big Mac," the ad reads, next to the photo of a crying woman and an 800-number that connects to McDonald's corporate office.

(Excerpt) Read more at m.yahoo.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: getalife; joke; pathetic
Some people can't take a joke. You watch...coming soon will be a federal bureau to determine what can be laughed at and what cannot.
1 posted on 04/13/2013 7:26:10 AM PDT by SoFloFreeper
[ Post Reply | Private Reply | View Replies]

To: SoFloFreeper

Oh brother...someone got their panties in a wad over THAT??


2 posted on 04/13/2013 7:27:20 AM PDT by DouglasKC
[ Post Reply | Private Reply | To 1 | View Replies]

To: SoFloFreeper

Both Ford and McDonald’s had unapproved ads go public? Really...unapproved?

Really?

Color me “skeptical”.


3 posted on 04/13/2013 7:31:02 AM PDT by Cletus.D.Yokel (*Catastrophic Anthropogenic Climate Alteration: The acronym explains the science.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SoFloFreeper

The Ford ad sounded better


4 posted on 04/13/2013 7:31:44 AM PDT by fatnotlazy
[ Post Reply | Private Reply | To 1 | View Replies]

To: Cletus.D.Yokel

did the copany make the ad or someone unrelated to them?


5 posted on 04/13/2013 7:36:33 AM PDT by GeronL (http://asspos.blogspot.com)
[ Post Reply | Private Reply | To 3 | View Replies]

To: Cletus.D.Yokel

This is a weird “gorilla” advertizing deal. “Accidentally” release some outrageous thing that gets EVERYONE in the country talking about McDonald’s, McDonald’s claims victim hood which gets EVERYONE talking about McDonald’s again. McDonald’s sales go up 0.5% or $800 bazzilion

You can’t possible be too cynical in 2013.


6 posted on 04/13/2013 7:44:35 AM PDT by DManA
[ Post Reply | Private Reply | To 3 | View Replies]

To: GeronL

Having limited experience in advertising (An uncle, retired from Madison Avenue); an advetising company (in this case, probably 2) developed the ads and submitted them to F and McD for approval.

Somewhere, along the way, the ads went public. The companies’ say they were “unapproved”.

Smart business says otherwise because ^the corporations are making the public statement (apologized)^. F and McD did not (1) force the advert company to apologize and (2) summarily fire them. Nope, they apologized and, well, life goes on?

When F and McD issued apologies without identifying the advert company or the loose-cannon-internal-company rep that gave the go-ahead, their claims for “unapproved” have zero credibility.


7 posted on 04/13/2013 7:47:53 AM PDT by Cletus.D.Yokel (*Catastrophic Anthropogenic Climate Alteration: The acronym explains the science.)
[ Post Reply | Private Reply | To 5 | View Replies]

To: SoFloFreeper
already has, white Christian males... nothing else
8 posted on 04/13/2013 8:13:19 AM PDT by Chode (Stand UP and Be Counted, or line up and be numbered - *DTOM* -ww- NO Pity for the LAZY)
[ Post Reply | Private Reply | To 1 | View Replies]

To: advertising guy

Did you have anything to do with the ad copy? LOL.


9 posted on 04/13/2013 8:46:20 AM PDT by carriage_hill (The most insidious power the news media has, is the power to ignore.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: carriage_hill

I ain’t admittin shiite


10 posted on 04/13/2013 9:06:22 AM PDT by advertising guy ( sad when the " go to guy " at FOX NEWS is Greta)
[ Post Reply | Private Reply | To 9 | View Replies]

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson