I try my best... :-)
Gave up TV years ago. And I once went through a significant career change because I refused to go to New York. Would not work, live, or visit there. Likewise I would prefer to never set foot in Southern CA, I would rather not spend any money in the state of Nevada, and the conduct of police officers in Texas makes me prefer to avoid even driving thru that state.
Whether it’s a legitimate Boycott or not, there are many places that bear significant economic costs for well deserved negative reputations.