I am one who expected the influence of Old Media to diminish over the last several election cycles, but it hasn't happened, or at least not to the point that neuters them.
The election was won, IMHO, with millions of dollars and paid volunteers (full-time, 4 years)working in swing states, with liberal voting laws that allowed the volunteers to personally identify, one-on-one, corral voters and/or bribe them for their democratic vote, and literally usher them to the polls, or mail their absentee ballot. Add the fraudulent votes harvested from the obit sections. That's one issue.
If low information voters are another issue I'd suggest this attack on the media and its bias:
Many of us, from Rush on down, have been wondering how to combat media bias. Media ad buys may be a tactic to explore.
Pick an issue: Sandy Hook and guns. Run a reasonably financed national ad campaign briefly on the alphabets (and major cable ) Reinforce much less expensively thereafter on the internet. Make our counterpoint effectively and pointedly shiv the media at the same time for their biased coverage of the issue.
Make our point far and wide, and undermine the liberal media. Repeat as the budget crisis reaches decision time. Repeat when Republicans are accused of a war on women. Repeat Benghazi. Repeat debt ceiling. Repeat taxes.
Finance it with contributions from us and every soul fed up with the crap we've seen for 4 years; the Heritage Foundation type organizations, NRO, NRA, Weekly Standard, Newt's Solutions group, the RNC, Sherman Adelson types, Mitt Romney, Steve Wynn. Hot button issues would likely raise lots of cash.
A couple million bucks judicially spent could begin to raise the awareness of the low information voter, which, IMHO, is the goal. Prominent exposure would certainly ignite a media debate which we could then win armed with facts.
Great post and there are ways to attract the low information voters although many of them are simply bought by the left with our money of course.
You can dumb down stuff into sound bites. Hope and change, forward,etc. sometimes it works sometimes not.