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Nine Beers Americans No Longer Drink
Yahoo ^ | 7 Dec 2012 | Michael B. Sauter and Alexander E.M. Hess

Posted on 12/09/2012 7:40:10 PM PST by shove_it

After three years of declining sales, shipments of domestically sold beer are up by more than 1% in the United States this year. Sales of light beer and specialty beer, such as Budweiser Light Platinum, Shock Top, and Blue Moon, have been the driving force in the resurgence of U.S. breweries.

While sales of specialty, craft, and small-market beers have improved dramatically, many of the traditional, full-calorie beers that were once the staples of most breweries have fallen behind. In the five years ending in 2011, sales of Budweiser, which was once the top-selling beer in the country for years, have fallen by 7 million barrels. Sales of Michelob are down more than 70%. Based on data provided by Beer Marketer’s INSIGHTS, 24/7 Wall St. reviewed the nine large — or once-large — beer brands with a five-year decline in sales of 30% or more...

(Excerpt) Read more at finance.yahoo.com ...


TOPICS: Business/Economy; Culture/Society
KEYWORDS: beer
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It's like most every thing else today, the swill that passes for beer these days isn't fit to drink. I'll have a Strohs, bartender.
1 posted on 12/09/2012 7:40:20 PM PST by shove_it
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To: shove_it

Mold Milwaukee and Schlitz. Can’t believe they have survived. Luv Sam Adams beers, especially the Cherry Wheat.


2 posted on 12/09/2012 7:46:35 PM PST by rbg81
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To: shove_it

You should get our more. There is a lot of swill on the market today, but there’s more great beer than ever before as well. There’s just more beer choices period, now than ever. The big brewerys have lost a lot of the market to smaller brewerys.


3 posted on 12/09/2012 7:48:08 PM PST by C. Edmund Wright ("WTF?: How Karl Rove and the Establishment Lost....Again")
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To: rbg81

If I had to choose one beer for the rest of my life (although I do not understand anyone who sticks to only one by choice) - it would be Boston Lager by Sam Adams.


4 posted on 12/09/2012 7:49:28 PM PST by C. Edmund Wright ("WTF?: How Karl Rove and the Establishment Lost....Again")
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To: shove_it

I bought Michelob 3 weeks ago and Pabst 2 days ago.


5 posted on 12/09/2012 7:50:31 PM PST by max americana (Make the world a better place by punching a liberal in the face)
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To: rbg81

My uncle used to drive a delivery truck for Schlitz.


6 posted on 12/09/2012 7:50:56 PM PST by Nowhere Man (It is about time we re-enact Normandy, at the shores of the Potomac.)
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To: shove_it
the swill that passes for beer these days isn't fit to drink

There's no need to drink swill, pard. There are more "craft" brews available today than in the last hundred years.


7 posted on 12/09/2012 7:52:21 PM PST by ProtectOurFreedom
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To: shove_it

Right. Those Bud Light and Coors Light. Ugh. Alaska Amber or any IPA beer - but domestic manufactured stuff, yuk. Small breweries brew, Bud and Coors et al, they manufacture beer.


8 posted on 12/09/2012 7:52:34 PM PST by SkyDancer (Live your life in such a way that the Westboro church will want to picket your funeral.)
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To: C. Edmund Wright

One beer, Yuengling.


9 posted on 12/09/2012 7:52:59 PM PST by lmsii
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To: C. Edmund Wright

Sorry. You just can’t go fishing properly with Sam Adams or a microbrew. The cheaper the beer the better fishing. It’s like a Laffer curve for rednecks.


10 posted on 12/09/2012 7:53:58 PM PST by FerociousRabbit
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To: shove_it

Michelob messed up when they abandoned the distinctive curved bottle.


11 posted on 12/09/2012 7:54:37 PM PST by Yardstick
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To: shove_it

That is my indian name - “Nine Beers”


12 posted on 12/09/2012 7:54:41 PM PST by central_va ( I won't be reconstructed and I do not give a damn.)
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To: C. Edmund Wright

I’m off beer....been drinking hard cider for the last 4 months....really love it! (so far, Woodchucks is my fav!)

But when I do drink beer, it is Sam Adams IPA


13 posted on 12/09/2012 7:54:46 PM PST by freedombird (When the past no longer illuminates the future, the spirit walks in darkness. -A. DeTocqueville)
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To: shove_it
I have the pleasure of living just three miles from Victory Brewing. Aside from Yeungling (known as vitamin Y in these parts) I can't remember the last time I bought "mainstream" beer.

All hail the micro brews!

14 posted on 12/09/2012 7:54:54 PM PST by Drill Thrawl (We have crossed the line from independence & liberty to dependency & servitude. We are doomed)
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To: rbg81

Do your own DD...but PBR in a bottle is getting competitive with Bud in a lot of “small local bars”...sometimes referred to as “dives” in the good ol’ days!


15 posted on 12/09/2012 7:55:57 PM PST by M-cubed
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To: rbg81

Schlitz, for years America’s best-selling beer, went out of existence around 1980. The Schlitz sold now is just the name, not the same company or recipe. It’s like Grain Belt in that regard.


16 posted on 12/09/2012 7:56:05 PM PST by jjotto ("Ya could look it up!")
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To: shove_it

I miss POC


17 posted on 12/09/2012 7:56:10 PM PST by Cyman
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To: FerociousRabbit
The cheaper the beer the better fishing. It’s like a Laffer curve for rednecks.

Now that is a great line.

18 posted on 12/09/2012 7:56:42 PM PST by Yardstick
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To: shove_it
I'll take a dark Bud.


19 posted on 12/09/2012 7:57:17 PM PST by Fiji Hill (Io Triumphe!)
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To: shove_it

Red Bridge doesn’t make me sick. That’s about all I’ll say for it.


20 posted on 12/09/2012 7:57:58 PM PST by Migraine (Diversity is great; until it happens to YOU.)
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To: FerociousRabbit

Well that depends. If you’re bream fishin off the bank of a pond, perhaps so. If you’re on the bridge of a 48 foot sportfish on the way in from a good day, a Sam Adams works just fine.


21 posted on 12/09/2012 7:59:34 PM PST by C. Edmund Wright ("WTF?: How Karl Rove and the Establishment Lost....Again")
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To: C. Edmund Wright
You should get our more.

You got that right. But fruit flavored beer is just wrong.

22 posted on 12/09/2012 8:00:19 PM PST by shove_it (the 0bama regime are the people Huxley, Orwell and Rand warned us about)
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To: Yardstick

Major screw up on the bottle. When my buds and I were young we always loved the way Michelob bottle fit perfectly in your hand.


23 posted on 12/09/2012 8:00:30 PM PST by Drill Thrawl (We have crossed the line from independence & liberty to dependency & servitude. We are doomed)
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To: Drill Thrawl
I have the pleasure of living just three miles from Victory Brewing.

Holy smokes... You know, if I had to settle for just one kind of beer for the entire rest of my life, there's a good chance it would be Victory Storm King Russian Imperial Stout. I can't imagine living within striking distance of the brewery...


24 posted on 12/09/2012 8:01:05 PM PST by Oberon (Big Brutha Be Watchin'.)
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To: shove_it

I’ll drink Yuengling, Blue Moon, and some flavors of Sam Adams.


25 posted on 12/09/2012 8:01:11 PM PST by Terpfen (Any candidate is better than Obama. Any.)
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To: C. Edmund Wright

LOL, maybe so... maybe so...


26 posted on 12/09/2012 8:01:40 PM PST by FerociousRabbit
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To: lmsii
One beer, Yuengling.

Absolutely the best daily drinker out there. Good Ole Vitamin Y!

27 posted on 12/09/2012 8:02:40 PM PST by Drill Thrawl (We have crossed the line from independence & liberty to dependency & servitude. We are doomed)
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To: FerociousRabbit

I’m sitting here reading this and drinking a Carling Black Label, $10.99/case. You don’t buy beer, you rent it and I like to keep my rent cheap.


28 posted on 12/09/2012 8:02:58 PM PST by Oshkalaboomboom
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To: rbg81

I used to drink Milwaukee’s Best Light by the truckload in college.

I stopped. Now, its sales are down noticeably.

Coincidence? I think not. I’s like to apologize to all of the employees. :-)


29 posted on 12/09/2012 8:04:29 PM PST by wbill
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To: central_va

LOL, I must be in your tribe.


30 posted on 12/09/2012 8:04:40 PM PST by Trailerpark Badass (So?)
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To: shove_it

I don’t imbibe but know one which is awful. I used to hunt with a guy in my office. He would never drink in the office but when we went out hunting he would buy a 24 pack of Schaefer Beer and by the time we got home it would all or nearly all be gone.

I normally would not hunt of shoot with someone drinking but I could never tell it affected him in the slightest. One day we had been out nearly all day and I was dying of thirst. I drank one of his beers just to get some moisture. That stuff was awful. I could barely get it down but I did need drink so I finished it.


31 posted on 12/09/2012 8:05:20 PM PST by yarddog (One shot one miss.)
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To: central_va

Finest remark I’ve seen on this forum, and I’ve been around for quite a while. Bravo.


32 posted on 12/09/2012 8:05:27 PM PST by stormer
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To: shove_it

Try a HARP lager... my personal favorite


33 posted on 12/09/2012 8:07:02 PM PST by zwerni (this isn't gonna be good for business)
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To: Oberon

That’s not a beer! That’s a meal!


34 posted on 12/09/2012 8:07:02 PM PST by Theoria (Romney is a Pyrrhic victory.)
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To: shove_it

Here in the Philippines, San Miguel is the king and about all I can get.
I buy a case every two days to quench the thirst of a group
of us expats that gather each afternoon in our seaside garden. The cost is 20 pesos (less then 50 US cents).
It is considered to be a good beer.

I remember 20+ years ago when craft, or strange beers, became the rage in the US, with many small bars specializing in them.
Their was a special on TV just this week (Natl. Geo? History?)
about the craft beer boom.


35 posted on 12/09/2012 8:09:13 PM PST by AlexW
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To: shove_it

Have to admit I got spoiled living in the UK to good (cheap) French wine and Ale. As far as good canned beer can goes that’s imported....like Boddingtons when we can afford it.


36 posted on 12/09/2012 8:09:27 PM PST by RushIsMyTeddyBear (Great vid by ShorelineMike! http://www.youtube.com/watch?v=KOZjJk6nbD4&feature=plcp)
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To: freedombird
Have you tried Ace Cider or Original Sin?

I really like Ace Pear (Perry) Cider.

37 posted on 12/09/2012 8:09:29 PM PST by Trailerpark Badass (So?)
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To: shove_it

World’s Fair beer a 50c a six-pack is hard to beat. (and also hard to push through the penis)


38 posted on 12/09/2012 8:10:03 PM PST by eyedigress ((zOld storm chaser from the west)/?)
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To: Theoria

“Liquid bread”....no wonder the monks consider that proper fasting food.


39 posted on 12/09/2012 8:11:41 PM PST by lightman (If the Patriarchate of the East held a state like the Vatican I would apply for political asylum.)
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To: AlexW
I buy a case every two days to quench the thirst of a group of us expats that gather each afternoon in our seaside garden. The cost is 20 pesos (less then 50 US cents).

Sounds like heaven!

40 posted on 12/09/2012 8:11:51 PM PST by Trailerpark Badass (So?)
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To: shove_it

Out here in the Pac Northworst, some great old local breweries are long gone: Rainier, Blitz, Olympia....

Thank God PBR is still around (for a mass brewed beer)


41 posted on 12/09/2012 8:11:59 PM PST by llevrok (ObamaLand - Where young people go to retire.)
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To: shove_it

It sounds to me as if there are two separate trends at work here.

One is a move away from crummy beers like Bud to better beers like Sam Adams, or local craft beers. I drink Sam Adams, Long Trail (Vermont), Shipyard (Maine), and a few others, or occasionally imported beer if the price is right.

But I wouldn’t touch lite beer with a ten foot pole. Bud Lite is the worst beer in the world, or close to it. The increasing popularity of lite beers probably comes from liberal idiots who can’t give up beer entirely but have been persuaded that it’s healthier for them.

Nah. If you can’t drink one beer a day, then split it with a friend. But don’t give me that lite stuff.


42 posted on 12/09/2012 8:13:51 PM PST by Cicero (Marcus Tullius)
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To: yarddog

Ahhh.....Schaffer. Pronounced with a French accent (”Sha-Fay”) to give it a bit of snob appeal.

I never drank it in college. Others I knew did, however, and their hangovers were something to behold. The digestive after effects the next day were volcanic.


43 posted on 12/09/2012 8:14:00 PM PST by wbill
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To: shove_it

Interesting flow chart

http://barbeerians.com/2010/09/let-the-beer-chart-flow/


44 posted on 12/09/2012 8:14:07 PM PST by lmsii
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To: Trailerpark Badass
LOL, I must be in your tribe.

Me too. After a night of beer drinking, my tribe name is Man Who Tinkles Lots.

45 posted on 12/09/2012 8:14:17 PM PST by llevrok (ObamaLand - Where young people go to retire.)
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To: C. Edmund Wright
There is a lot of swill on the market today, but there’s more great beer than ever before as well


46 posted on 12/09/2012 8:15:19 PM PST by Pilsner
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To: llevrok

I still have an Olympia opener. I salvaged it from Dad’s tacklebox.


47 posted on 12/09/2012 8:15:38 PM PST by eyedigress ((zOld storm chaser from the west)/?)
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To: lmsii
I love Yuengling when I'm where it's sold (not in Arkansas, alas!).

I have been drinking Shiner Bock from Texas for years. It is becoming available more and more nationwide (for a very very good reason). I can even get it when I'm in wisconsin.

Newcastle Brown Ale satisfies my occasional British ale cravings.

48 posted on 12/09/2012 8:16:47 PM PST by OSHA (One despises and wants to destroy the United States, the other is a dead terrorist.)
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To: llevrok

Wjen it comes to the best beers, look to Germany, seriously.


49 posted on 12/09/2012 8:17:04 PM PST by wolfman
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To: shove_it
Of the 9 beers on the list, Michelob is not very good and the rest are undrinkable garbage. What amazes me is that Coors sells well and it's just as terrible.

That being said, there are plenty of excellent beers readily available these days in most locales. And I don't mean fruit flavored nonsense, but well-made lagers and ales.

50 posted on 12/09/2012 8:18:35 PM PST by wideawake
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