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French mouths water with the return of Burger King
France 24 ^ | 11/30/2012

Posted on 11/30/2012 1:50:35 AM PST by bruinbirdman

The announcement that US fast food chain Burger King is set to make a return to France after a 15-year hiatus has caused huge excitement, even if only two franchises are planned for 2013.

Burger King is making a return to France after a 15-year hiatus, in news that has set mouths watering in a country better known for its haute cuisine, fine wine and cheeses.

The US fast food chain’s imminent return after it quit the country in 1997, citing the brand’s poor commercial performance, has been the subject of intense and repeated rumours for years.

And the confirmation on Thursday that the iconic Whopper sandwich was on its way back immediately triggered an avalanche of enthusiasm on the Internet.

By lunchtime on Thursday the hashtag #BurgerKing was “trending” as second most popular on Twitter France.

Some Twitter users were disappointed, however, that the chain will only be opening two restaurants – one at Marseille’s Provence Airport and the other at a motorway service station near Reims in the Champagne region - at least initially.

“It is absolutely essential that Burger King opens a restaurant at the Gare de Lyon [in Paris],” tweeted @alyssaw. “The commuters there are always miserable and could do with some cheering up.”

A Burger King spokesperson on Thursday told FRANCE 24 that the restaurant at London’s St Pancras station was consistently packed with “French visitors coming off the Eurostar.”

FRANCE 24 contacted French fast food news and reviews website www.snacking.fr to find out why Burger King had generated such mystique in France, and why the fast food giant’s return was causing so much excitement.

“Those that remember it, miss it, while a younger generation has grown up never having tasted a Whopper,” said site editor Paul Fedèle.

Fedèle explained that since Burger King had left the country, its main competitor McDonalds had successfully re-branded itself to suit French tastes and had become, along with European chain Quick, the “only burger restaurants of reference in France.”

“What’s creating so much buzz at today’s news is that Burger King represents something different, less ‘Frenchified’, more exotic, more American. There is definitely room on the French market for a new reference in burger culture," he said.

“The French want greater burger diversity and they are nostalgic for the return of a brand that was taken away from them, somewhat brutally, 15 years ago.”


TOPICS: Business/Economy; Miscellaneous; News/Current Events
KEYWORDS:

1 posted on 11/30/2012 1:50:38 AM PST by bruinbirdman
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To: bruinbirdman

It's good to be King, in France

2 posted on 11/30/2012 2:00:39 AM PST by BlueDragon (in essentials, unity; in doubtful matters, liberty; in all things, charity)
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To: bruinbirdman

Mmm, mmm. Royale, wit’ cheese.

Oh, wait. That’s McDonalds...


3 posted on 11/30/2012 2:03:04 AM PST by Tigerized ("..and whack 'em, and whack 'em, and whack 'em!' cried the Toad in ecstasy." (also my 2012 strategy))
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To: bruinbirdman

4 posted on 11/30/2012 2:22:18 AM PST by fso301
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To: bruinbirdman
"yeah, I'll have a Whopper, some fries, a milkshake....and some escargot to go."
"Oui, oui, monsieur."
5 posted on 11/30/2012 3:19:51 AM PST by driftless2
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To: bruinbirdman
Burger King circa 2012:

overpriced, staffed by uncaring goons, and your "fellow customers" are the EBT crowd.

No thanks.


6 posted on 11/30/2012 3:40:09 AM PST by SkyPilot
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To: bruinbirdman
What do they mean, LESS French?! Is it not Burger King that gave us the Croissan'wich and the French Chicken sandwich with real Bleu Cheese food product? And of course, there are always Fries Francaise! That OTHER chain has mostly SCOTTISH food, ugh.

You Tube video promoting "International" chicken sandwiches"


7 posted on 11/30/2012 3:48:00 AM PST by Dr. Sivana (There is no salvation in politics.)
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To: SkyPilot

I love Burger King and I don’t fit the description one bit nor do the staff at my local Burger King. No McDonald’s on the other hand.....


8 posted on 11/30/2012 4:04:54 AM PST by napscoordinator (GOP Candidate 2020 - "Bloomberg 2020 - We vote for whatever crap the GOP puts in front of us.")
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To: bruinbirdman
Royal with Cheese
9 posted on 11/30/2012 4:10:32 AM PST by bmwcyle (Women reelected Obama)
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To: bmwcyle

Classic scene!


10 posted on 11/30/2012 4:40:50 AM PST by Flick Lives (We're going to be just like the old Soviet Union, but with free cell phones!)
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To: bruinbirdman

Last weekend went to the re-opened Gino’s (Home of the Giant) in King of Prussia, PA

Fantastic!

Before, and better than, the Big Mac.


11 posted on 11/30/2012 4:43:09 AM PST by P.O.E. (Pray for America)
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To: BlueDragon

Funny they are opening new stores. Five burger kings have shut down in local area in the past 4 months.


12 posted on 11/30/2012 4:45:45 AM PST by Lockbar (Quality factory loaded ammunition ---- The New Gold)
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To: fso301

greatest scene ever


13 posted on 11/30/2012 4:56:50 AM PST by Revelation 911
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To: bruinbirdman
contacted French fast food news and reviews website www.snacking.fr to find out why Burger King had generated such mystique in France, and why the fast food giant’s return was causing so much excitement.

Yea, but they think Jerry Lewis is funny too.

14 posted on 11/30/2012 5:25:14 AM PST by from occupied ga (Your government is your most dangerous enemy)
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To: bruinbirdman

It’s about time they started getting some decent food in that country.


15 posted on 11/30/2012 5:41:01 AM PST by BobL (You can live each day only once. You can waste a few, but don't waste too many.)
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To: Lockbar

“Five burger kings have shut down in local area in the past 4 months.”

Just can’t beat the $1.00 McDouble, even if you made them yourself (I had 3 for dinner last night). McDonald’s is killing them and probably trying to put them away for good.


16 posted on 11/30/2012 5:43:20 AM PST by BobL (You can live each day only once. You can waste a few, but don't waste too many.)
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To: bruinbirdman

Does anybody know what happened to the BK Sliders of a few years ago? It was obviously an attempt to replicate White
Castle Burgers but failed. Probably because they tasted terrible.


17 posted on 11/30/2012 5:44:09 AM PST by PJ-Comix (Beware the Rip in the Space/Time Continuum)
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To: PJ-Comix

Oops! That was the informal name. They were actually called BK Burger Shots but they also were terrible.


18 posted on 11/30/2012 5:46:08 AM PST by PJ-Comix (Beware the Rip in the Space/Time Continuum)
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To: bmwcyle
I would have took note of what they called a Whopper when I was at the Paris BK if If I knew it would be of trivial importance someday. Didn't realize it was around only around a couple of more years after I was there.
19 posted on 11/30/2012 5:48:52 AM PST by Hillarys Gate Cult (Liberals make unrealistic demands on reality and reality doesn't oblige them.)
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To: Hillarys Gate Cult

I wonder if McDonalds sells escargot in its French outlets under the name of McSlugs?


20 posted on 11/30/2012 5:50:46 AM PST by PJ-Comix (Beware the Rip in the Space/Time Continuum)
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To: BobL
Q: What do they serve for breakfast at the McDonalds outlets in Bangladesh?

A: Egg McNuthin'.

21 posted on 11/30/2012 5:52:13 AM PST by PJ-Comix (Beware the Rip in the Space/Time Continuum)
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To: BobL
McDonald's is getting a lot of push back from their franchisees regarding the corp. demands to offer lose leader items on their menus and the requirements for expensive remodeling standards. You might see more of these closing as well.
22 posted on 11/30/2012 6:33:43 AM PST by Average Al
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To: fso301

so, what they call a whopper? I don’t know, I didn’t go into burger king.


23 posted on 11/30/2012 6:58:37 AM PST by Jeff Vader
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To: Average Al
McDonald's is getting a lot of push back from their franchisees regarding the corp. demands to offer lose leader items on their menus and the requirements for expensive remodeling standards. You might see more of these closing as well.

I don't think so. McDonald's is still the gold standard for franchising, so the license would probably be transferred/sold to someone else, or taken by McDonald's itself (they have been known to own their own outlets cyclically).

It is EXTREMELY rare stateside to see a McDonald's close down without a replacement go up within eyesight, usually at a better location.
24 posted on 11/30/2012 7:19:04 AM PST by Dr. Sivana (There is no salvation in politics.)
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To: Dr. Sivana
Check out this article from last month:

http://www.businessinsider.com/mcdonalds-franchisees-unhappy-2012-10

25 posted on 11/30/2012 7:49:07 AM PST by Average Al
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