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There We Went Again (MSM far more powerful than conservatives believe)
American Spectator ^ | Matthew Sheffield and Noel Sheppard

Posted on 11/16/2012 8:00:49 AM PST by RatherBiased.com

Most observers of the 2008 presidential campaign -- even including some liberals after the fact -- were shocked and appalled by the media's pro-Barack Obama sycophancy. Unfortunately, the intentional and unintentional advocacy of the media on behalf of Obama was even worse in 2012.

There are many reasons why the conservative movement failed to achieve electoral success this year, but perhaps one of the most significant is the enduring power and influence of the left-dominated "mainstream" media. The 2012 cycle demonstrated that left-wing journalists have far more sway on Americans' opinions than many conservatives have been willing to admit.

While the right's ability to access mass audiences has increased substantially in recent decades with the advent of talk radio, cable television, and the Internet, its audience reach is still tiny compared to the hundreds of millions who consume news generated by the liberal mainstream media.

It is true that the audience share of these supposedly objective outlets has decreased in recent years, but that hardly means they have lost their ability to persuade people, especially with working journalists now ever more willing to throw their self-styled proclamations of objectivity to the wind.

(Excerpt) Read more at spectator.org ...


TOPICS: Constitution/Conservatism; Culture/Society
KEYWORDS: culture; mediabias; obama; romney
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From the conclusion:

Most observers of the 2008 presidential campaign -- even including some liberals after the fact -- were shocked and appalled by the media's pro-Barack Obama sycophancy. Unfortunately, the intentional and unintentional advocacy of the media on behalf of Obama was even worse in 2012.

There are many reasons why the conservative movement failed to achieve electoral success this year, but perhaps one of the most significant is the enduring power and influence of the left-dominated "mainstream" media. The 2012 cycle demonstrated that left-wing journalists have far more sway on Americans' opinions than many conservatives have been willing to admit.

While the right's ability to access mass audiences has increased substantially in recent decades with the advent of talk radio, cable television, and the Internet, its audience reach is still tiny compared to the hundreds of millions who consume news generated by the liberal mainstream media.

It is true that the audience share of these supposedly objective outlets has decreased in recent years, but that hardly means they have lost their ability to persuade people, especially with working journalists now ever more willing to throw their self-styled proclamations of objectivity to the wind.

1 posted on 11/16/2012 8:00:55 AM PST by RatherBiased.com
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To: RatherBiased.com

Oops. This is from the conclusion:

Liberals have learned from conservatives. The question now is whether the right can learn from the left. While imperfect, the right’s policy and electoral efforts are far superior to its media and messaging institutions. Having more favorable media environments at the state and national levels will not guarantee victories for conservative candidates, but it will make their jobs of persuading the public much easier. People are not persuaded to ideas so much as acculturated to them.

Conservatives frequently complain about how America’s cultural institutions are inhospitable to their values yet they spend almost all of their money on think tanks and campaigns. If they wish for that situation to change, they need to change their priorities. Focusing solely on government is not the solution.


2 posted on 11/16/2012 8:01:46 AM PST by RatherBiased.com
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To: RatherBiased.com

I’ve ALWAYS maintained that the MSM is all-powerful. Look at the viewers of the 3 main networks vs. FOX. Look at who’s in the White House.

Whatever happened to that guy who wrote on this site, “soon the networks will be just a few of millions of urls on the web. Shortly after the 08 elections the network newscasts will go dark...” Who was that guy and is he still here?


3 posted on 11/16/2012 8:05:52 AM PST by Doctor 2Brains
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To: Doctor 2Brains

You’re right. Too many on our side think that because they don’t watch ABCBSNBC that they don’t matter.

Totally naive and incorrect. Their audience dwarfs Fox News’s audience.


4 posted on 11/16/2012 8:08:09 AM PST by RatherBiased.com
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To: RatherBiased.com

Many people seem not to have noticed that the MSM is not static. It is not composed of only the dying old newspapers and alphabet over-the-air broadcast networks of yesteryear. It now includes Facebook and social media, the entertainment industry, the Huff Post and leftist websites, and foreign information agencies of like mind. Of special importance is the university system and lower level schoos which require (yes, REQUIRES) students take pseudo-intellectual coursework that is decidely leftist in foundation to receive degrees. Any information-producing organization is a part of the overall system that shapes popular beliefs. I can also speak from years of experience inside these organizations that peer-pressure to conform to the leftist viewpoint is much greater than anything experienced by traditional Americans. A standard tactic is to ridicule opposing views so that none but the strongest independent personalities would dare consider thinking or speaking otherwise. Again, the peer pressure is great on minorities and young people. Your ideas cannot triumph unless the sea of propaganda and the peer-pressure is countered. That is where the action must take place.


5 posted on 11/16/2012 8:19:42 AM PST by iacovatx (Conservatism is the political center--it is not "right" of center)
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To: RatherBiased.com
Rush is the most successful conservative radio host, and he has around twenty million listeners. The MSM has probably two hundred million listeners and viewers. Who's gonna win?

Evan Thomas of Newsweek (now defunct), estimated that the liberal bias of the MSM was worth 5 - 8 percent in a national election.

The question is, what do we do about it?

6 posted on 11/16/2012 8:20:51 AM PST by sima_yi ( Reporting live from the far North)
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To: netmilsmom; Behind Liberal Lines; Miss Marple; an amused spectator; Diogenesis; MEG33; PGalt; ...

Great article documenting the role the liberal media played in promoting Obama’s re-election. Ping to Today show list.


7 posted on 11/16/2012 8:21:31 AM PST by governsleastgovernsbest (FReepmail or ping me to be put on my ping list for criticism of liberal media)
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To: Doctor 2Brains

Same here. Most conservative outlets are preaching to the choir and don’t deny their conservative bias. The MSM is “supposedly objective, have been proclaimed as such from their inception,and people still retain some perception that they are. And as you say, they still reach many more people than do conservative outlets. Fox, merely by not being biased to the left like the other alphabets, was pasted with the conservative label though they never really have been so.


8 posted on 11/16/2012 8:21:31 AM PST by mrsmel (One Who Can See)
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To: RatherBiased.com

We need to look at people’s motives for voting Democrat. I think that many people vote Democrat because of fear. They are fearful people. The Democrats take advantage of their fear. The Republicans need to learn how to take advantage of their fear. The proper thing would be to make them courageous and strong, but that’s a mighty big task. Probably impossible for most of them. Take advantage of their fear, but for good reasons. The Democrat leaders take advantage of their fear to put money in their, the leader’s, pockets.

“Understand yourself and understand your opponent, and in one hundred battles, you will not be defeated.”


9 posted on 11/16/2012 8:22:15 AM PST by blueunicorn6 ("A crack shot and a good dancer")
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To: RatherBiased.com
Their audience dwarfs Fox News’s audience.

While we can talk about the obvious, what is there to do. The MSM is the bully on the playground. Most of the MSM is ignorant or socialists or both. They believe whatever they hear even from Jon Stewart. MSM is progressive/socialist propaganda machine that almost never has a conservative viewpoint except if it is negative. They are controlling and proud of it and there isn't too much anyone can do. Someone prove me wrong, please.

10 posted on 11/16/2012 8:25:54 AM PST by Bitsy
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To: Bitsy

The only people who can change the situation are the wealthy conservatives who gave hundreds of millions to the right-leaning super PACs. This money was then flushed down the toilet and the utility bill was paid to the MSM.

If anyone knows large conservative donors, they need to tell them stop giving to Rove et al. and start buying up media properties. It is the only way to change our situation.


11 posted on 11/16/2012 8:31:22 AM PST by RatherBiased.com
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To: sima_yi; RatherBiased.com
The question is, what do we do about it?

I just posted this as a new thread. It contains a brief analysis on what would have been a better way to spend the vast sums Conservatives spent on the past election, with respect to use of the mass media: [Obama Or America--Clarity On Irreconcilable Differences]

William Flax

12 posted on 11/16/2012 8:35:00 AM PST by Ohioan
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To: RatherBiased.com
Rove is analytically dysfunctional. He is always chasing after yesterday's alignments--no clue as to how to actually change peoples' understanding of the issues. He has been a disaster for Republicans since 2000.

William Flax

13 posted on 11/16/2012 8:38:07 AM PST by Ohioan
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To: RatherBiased.com
The MSM has a lockdown on the “low information” voter. That person will get any information they do get from CBSABCNNBC. They get Chris Christie bearhugging Barry, and that's good enough for them.

Conservative media caters to the informed electorate, those who care about politics and the fate of the nation. That's why we're always stunned that stupid people vote for 0bama. Any acquaintance with the facts shows just how vile this impostor is.

14 posted on 11/16/2012 8:41:09 AM PST by mojito (Zero, our Nero.)
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To: Ohioan

Most the people I work with ..only hear the headlines, and that’s all MSM news is about.. Headlines.

Romney: “Okay to let Detroit go bankrupt”

(not even his headline)... so people read the headline, don’t bother with the article, on account’a it’s has some big words in it there..... and voila... they say “well, I’m not be a vot’n for dat guy”...


15 posted on 11/16/2012 8:42:59 AM PST by Chuzzlewit
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To: RatherBiased.com

A few months back, several posts here referenced a survey in which 60% of respondents indicated that they did not consider the MSM credible—That result is not insignificant.

Regardless, for whatever reason, the Republican party seems reluctant to articulate what it stands for. (Maybe it doesn’t know, at this point.) I firmly believe that a combination of not conveying a strong conservative message, and turning-off the evangelical/conservative/TEA Party wing, sealed Romney’s fate.

The MSM lies about Democrats, and it lies about Republicans. Any Republican/conservative who thinks otherwise is a fool.

Reagan showed the way—Bypass the media and go straight to the people. Funny how often that success is overlooked.


16 posted on 11/16/2012 8:43:39 AM PST by Arm_Bears (The MSM lies about liberals, and it lies about conservatives.)
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To: RatherBiased.com

Conservatives must invade and ultimately re-take the institutions of our culture for which we have had little but disdain for a generation or more.

This is how the left took control - by infiltrating our top universities, our charities, our school systems, our media outlets, our libraries, our museums, our symphonies, our government bureaucracies - from the federal level down to the merest municipality.

Rather than taking a swipe at Ivy League schools, at Big Media, at the NEA, we must invade and gain access to these places and change them from the inside out, in part using similar means to those used by those who took them from us.


17 posted on 11/16/2012 8:45:50 AM PST by sitetest (If Roe is not overturned, no unborn child will ever be protected in law.)
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To: RatherBiased.com

Big-money conservatives need to invest in television broadcasting and news. I think Glenn Beck is going to try something like this. Fox has moved to the Left, and the MSM, MSNBC, and CNN are now Marxist front groups. I think a conservative television network, complete with courageous, crusading reporters (who don’t care if they’re invited to the latest Sally Quinn/Bradley Brie-and-Vin soiree’), and a free network presence, would change the minds of low-information voters.


18 posted on 11/16/2012 8:54:29 AM PST by MuttTheHoople (Pray for Joe Biden- Proverbs 29:9)
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To: RatherBiased.com

If anyone knows large conservative donors, they need to tell them stop giving to Rove et al. and start buying up media properties.

If I knew some I would. I am just a pea in the peopod of life. But, I hope your idea gets some momentum because by next election we will be facing the same lenin leaning MSM again.


19 posted on 11/16/2012 8:54:50 AM PST by Bitsy
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To: MuttTheHoople
Dear MuttTheHoople,

“...complete with courageous, crusading reporters...”

That's a great idea. Except for the fact that conservatives seldom thing to become journalists - who wants to go become part of the Beast? - and most schools that provide journalism credentials are controlled by the left.

We need to re-take the more basic institutions of our culture, the premier of these being our educational institutions.


sitetest

20 posted on 11/16/2012 8:58:34 AM PST by sitetest (If Roe is not overturned, no unborn child will ever be protected in law.)
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