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Meet the Psychologists Who Convinced You to Vote for Obama
Yahoo! News ^ | November 14, 2012 | Dashiell Bennett

Posted on 11/14/2012 8:09:31 AM PST by rightwingintelligentsia

President Obama's re-election team has already been lauded for its mastery of data and organziation, but a feature in today's The New York Times looks at another secret, and more subtle, weapon: Behavioral science. Reporter Benedict Carey talks to some of the members of the campaign's "COBS" team, an informal group of unpaid advisors who shared their knowledge on the latest academic research and theories on how to influence the public's knowledge behavior.

Publicly, the group—which it gave itself the name of "consortium of behavioral scientists"—where just friendly volunteers offering advice. None of the social scientists and psychologists who took part in the discussions actually worked for the campaign, but it's clear that their ideas were appreciated and taken seriously by campaign strategists who deployed their best techniques in advertisments and voter mobilization efforts.

The tricks are sublte[sic] and don't work on everyone, but in the all-important ground game every little bit helps. Among the insights that were share are the fact the people like conform to social norms, both in the community and in their own past. So telling voters that their neightbors have already voted or reminding them about their past support, makes those voters more likely to take action. Volunteers might ask people if they've made a plan for voting on Election Day, because studies show that creating even a simple plan increase the chances that a person will follow through. Research has also shown that it's better to combat a negative story, by promoting a different, more positive trait. For example, instead of constantly denying the rumors that the President is a Muslim, his campaign instead reminds people that he is Christian.

(Excerpt) Read more at news.yahoo.com ...


TOPICS: Politics/Elections
KEYWORDS: obama; psychologists

1 posted on 11/14/2012 8:09:36 AM PST by rightwingintelligentsia
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To: rightwingintelligentsia
This is called Psychological Operations or Warfare. The military has been using this tactic against our enemies for a long time. By the way, PSYOP is illegal to use against the American people. But then again, the Democrat/Marxist Party do not have to pay attention to those pesky illegalities. They get around the law by simply acknowledging that portions of the American target audience are their enemies. WAKE UP AMERICA!
2 posted on 11/14/2012 8:18:05 AM PST by mosaicwolf (Strength and Honor)
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To: rightwingintelligentsia

The Democrats play chess. The Republicans play checkers.


3 posted on 11/14/2012 8:26:58 AM PST by blueunicorn6 ("A crack shot and a good dancer")
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To: rightwingintelligentsia

Herr Goebbels is wiping a tear from the corner of his eye.. His students have over-achieved .. again.


4 posted on 11/14/2012 8:30:57 AM PST by NormsRevenge (Semper Fi)
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To: rightwingintelligentsia
It came to me in a flash today why Obama won as I was sitting in a doctor's waiting room reading the only literature available, women's magazines…


5 posted on 11/14/2012 8:34:10 AM PST by nathanbedford ("Attack, repeat, attack!" Bull Halsey)
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To: rightwingintelligentsia
..but a feature in today's The New York Times looks at another secret,and more subtle,weapon:Behavioral science.

True enough."Behavioral science did play a vital role.First,any Rat candidate starts out with public "workers" unions,the welfare parasite class and the guilt ridden trust funders,which brings you to about 47%.Add the "behavioral science" behind a billion dollar ad campaign containing the chant "Romney's a Nazi" and you'll pick up just enough of those remaining so you can get 50.005% of the vote...only to see your approval ratings dip below 50% a couple of days after the election.

6 posted on 11/14/2012 8:40:15 AM PST by Gay State Conservative (Benghazi: What Did Baraq Know And When Did He Know It?)
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To: NormsRevenge
Herr Goebbels is wiping a tear from the corner of his eye.. His students have over-achieved .. again.

No,the Reichmarshall would have no use for Osama Obama.Wrong color,don't you know! Now OTOH,Mao Tse Tung....

7 posted on 11/14/2012 8:43:00 AM PST by Gay State Conservative (Benghazi: What Did Baraq Know And When Did He Know It?)
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To: mosaicwolf

It’s called marketing and it’s perfectly legal. Now the fact that they use a lot of the same tricks as psyops is just because they’re really the same thing. It’s just all about who’s doing it, and it’s only psyops if it’s done by a military or intelligence organization, for everybody else it’s marketing.


8 posted on 11/14/2012 8:46:19 AM PST by discostu (Not a part of anyone's well oiled machine.)
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To: rightwingintelligentsia

The “psychologists” who work for the DIMs should be brought up on ethics charges and have his/her licenses revoked. The “psychologists” are just like the docs who worked for the Nazis doing “experiments” on the Jews and other unfortunates. How unprofessional. How completely irresponsible.


9 posted on 11/14/2012 9:10:03 AM PST by hal ogen (First Amendment or Reeducation Camp?)
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To: rightwingintelligentsia

Interesting, but these community organizer techniques are not exactly profound and could be applied to any group Admittedly, they have greater marginal effect when you are dealing with low-IQ voters for whom “planning ahead”, etc. are new concepts.

I think the decisive factor in 2012 was not the “missing” 2008 McCain voters, or get-out-the-vote psy-ops, but the missing 2008 Obama moderates. Obama’s campaign was designed for Moderate Voter Suppression, and it worked. Obama’s handlers knew they had lost support from millions of independents and moderate Democrats who voted for him in 2008. Most people will go to all sorts of mental games to avoid admitting they have ever been wrong. Voting for a Republican in 2012 would require such an admission. Not voting at all avoids the psychological pain. Obama’s negative campaign provided nothing to make the ex-Obamans return to the fold. Instead they provided a menu of mental excuses to help the ex-Obamans stay home.

Obama’s base of leftists and dependency voters was enough to win. Romney’s campaign focused on turning out the Republican/conservative base, and he was mostly successful on that. This base isn’t enough for victory by itself. But his campaign did not seem to reach out to the ex-Obamans, and provide a justification to vote for Romney this time — that doing so was not a betrayal or racist or an admission of a mistake, but a patriotic duty during a time of crisis. (This is not the same thing as pandering or selling out on issues).


10 posted on 11/14/2012 9:18:36 AM PST by Chewbarkah
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To: rightwingintelligentsia

Mastery of data and organziation, felons always come up with cute names for their actions.
Democrats have done it for years.


11 posted on 11/14/2012 9:38:16 AM PST by Vaduz
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To: rightwingintelligentsia

This only touches the surface of how they used psychiatry. When you combine the above with their data-mining operations that’s when it gets scary. They have inside tracks to the information from google searches and the information from facebook due to the political leanings of these companies. They know what you’ve searched for, what groups you and your friends belong to, what games you play, what you buy with your credit card. They can then identify those groups of people that aren’t likely to vote but can be convinced to vote through psychology. Once they have a target group they can take it down to almost the individual level and develop a psychological profile and use specific emotional triggers to get that person to vote. I’ve seen it work and it is powerful.

If you want an example I wrote about it here post 45: http://www.freerepublic.com/focus/f-news/2958583/posts

This may sound expensive but Obama spent almost 1 Trillion dollars which doesn’t count all the other groups. That is over $7,000 for every person that voted this year, with that kind of money it is only a matter of time before the campaigns realize that they can afford to target individuals and stop spending money on all of the junk mail that no one reads. You can only buy so many ads and they only have so much impact.

There were help wanted ads for data miners for the Obama campaign posted for years before this election and I believe it will be a bigger and bigger part of how elections are won. You only need to target a few hundred thousand people in the right states to tip a close election. They can afford to spend quite a bit per impressionable voter. We need to catch up on this big time. Younger people in this country have been trained to react to emotional arguments, not logic. Like it or not that’s the only way to win over the majority of them.


12 posted on 11/14/2012 9:51:09 AM PST by Bigjimslade
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To: blueunicorn6

Additionally, Democrats lose better than Republicans win.


13 posted on 11/14/2012 10:36:11 AM PST by Arm_Bears (Re-distribute my work ethic, not my wealth!)
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To: Chewbarkah

There were a lot of Romney ads that said “It’s OK” to let Obama go. They were fairly soft and gauzy ads. So, they were at least aware of the issue.


14 posted on 11/14/2012 10:45:05 AM PST by WashingtonSource
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sfl


15 posted on 11/14/2012 11:00:23 AM PST by phockthis (http://www.supremelaw.org/fedzone11/index.htm ...)
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