You mean like Yahoo, Bing, Dogpile, Ask.com, and all the others that are doing nothing to Google’s search dominance?
They’re advertising companies too.
Hard to beat Google at advertising. Not so hard to beat it at searching if optimising searches- not optimising advertising dollars- is your goal.
Considering all the US money invested in Google, I’m surprised a competitor government hasn’t built a real search engine and wiped all that money out of our economy.