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Winning a Winnable Race: What Romney Should And Shouldn’t Do From Here
National Review Online ^ | September 21, 2012 4:00 | By Ramesh Ponnuru

Posted on 09/21/2012 11:27:25 AM PDT by drewh

Romney’s key weakness — the place where he most needs to improve his performance — is that he isn’t seen as a champion of middle-class interests. In this week’s NBC/Wall Street Journal poll, Obama is leading him by 19 points on the question of who would be the best at looking out for the middle class.

This weakness is what underlies every other one Romney has. Romney needs to emphasize, again and again, how his agenda would help the vast majority of Americans.

Run ads pointing out that his energy policies will create jobs and lower prices, that he will block Obamacare’s middle-class tax increases and will replace them with policies that allow people to keep and buy their own insurance, that his tax reform will lead to higher growth and therefore higher wages. All this may sound pretty basic, but it hasn’t been done in a sustained way.

The objective of 80 to 90 percent of what the Romney campaign does should be to convince Americans in the broad middle of the economic spectrum that his agenda and leadership would make their lives and their nation better.

One thing the campaign needs to forget about is the gender gap. Republicans always do worse among women than among men, and it’s not because of abortion or because women think Republicans don’t respect them. It’s because women tend to be more liberal on the welfare state.

Romney has spent much too much time trying to make a gendered appeal to women. He needs to gain ground among men and women alike. He needs, that is, to worry about his absolute levels of support and not about the size of the gap. A middle-class message should help him among voters of both sexes.

(Excerpt) Read more at nationalreview.com ...


TOPICS: Editorial; News/Current Events; US: District of Columbia
KEYWORDS:

1 posted on 09/21/2012 11:27:28 AM PDT by drewh
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To: drewh

Again, basing campaign analysis on polls that oversampled Democrat double digits is worse then useless.


2 posted on 09/21/2012 11:30:40 AM PDT by MNJohnnie (Giving more money to DC to fix the Debt is like giving free drugs to addicts think it will cure them)
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To: drewh; TigersEye

Romney doesn’t believe in the “class” system.Obama belives in a class/caste system, as a liberal fascist.

So why would Romney subscribe to the socialist dialectic,only to loose?

Romney must convince the electorate he will work for ALL Americans regardless of their status, achieved or inherited estate.

No, the “class” approach is a progressive/socialist pitfall, and Romney should appeal to all Americans.


3 posted on 09/21/2012 11:32:11 AM PDT by Candor7 (Obama fascism article: http://www.americanthinker.com/2009/05/barack_obama_the_quintessentia_1.html)
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To: drewh

He certainly shouldn’t be listening to anyone from the media, or what they or their associates say.

Morals, conservatism, justice and good don’t need reinforcement from the leftist and neocon media. Should he do anything, it should be to do the opposite from what they recommend.

They don’t fight the hard won battles and don’t suffer the travails of castigation, lies and harassment from all fronts; they have absolutely no say in the matter.


4 posted on 09/21/2012 11:35:17 AM PDT by Gaffer
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To: Candor7

I would like to see Romney lay out which federal programs he would start eliminating and do it soon. http://www.complex.com/art-design/2012/08/mitt-romney-says-hed-eliminate-arts-programs-if-elected-president


5 posted on 09/21/2012 11:35:52 AM PDT by drewh
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To: drewh

so women support the welfare state?

with its 75% overhead?


6 posted on 09/21/2012 11:37:20 AM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
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To: drewh

I don’t think the “middle class” is really looking to hear what Government will do for them. I think Romney’s current energy plan, though not as good as Gingrich’s, is part of what the middle class may want done for them. He’ll need to make the connection, of course, between more drilling and lowered gasoline and food prices.

By definition, the middle class is paying taxes, but I think they want responsible management of the budget and the debt. I think at least that portion of the middle class that happens to be in the private sector will want to hear about the reduction in regulations on their employers. I doubt it will bother any of them if Obamacare goes away.

They want jobs, and Romney needs to make it clear how Dodd-Frank, for example, is stifling lending to the point that no risk is being taken in the private sector. Romney’s tax plan, again falling a bit short for me as to what should be done, would provide some certainty going forward for employers and investors, so he would need to make that sale.


7 posted on 09/21/2012 11:38:59 AM PDT by wayoverontheright
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To: wayoverontheright
I'd personally like to hear what Romney/Ryan is going to cut from an already bloated federal budget. This seemed to be a good start!

“[F]irst there are programs I would eliminate. Obamacare being one of them but also various subsidy programs -- the Amtrak subsidy, the PBS subsidy, the subsidy for the National Endowment for the Arts, the National Endowment for the Humanities. Some of these things, like those endowment efforts and PBS I very much appreciate and like what they do in many cases, but I just think they have to standon their own rather than receiving money borrowed from other countries, as our government does on their behalf..."

8 posted on 09/21/2012 11:43:16 AM PDT by drewh
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To: drewh

Agreed. The candy needs to be cut , and we need to get back to basics, guns, beans and butter.

Romney should have done that weeks ago.


9 posted on 09/21/2012 11:46:16 AM PDT by Candor7 (Obama fascism article: http://www.americanthinker.com/2009/05/barack_obama_the_quintessentia_1.html)
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To: MNJohnnie
In this week’s NBC/Wall Street Journal poll, Obama is leading him by 19 points on the question of who would be the best at looking out for the middle class. What person, in their right mind and who has lived during the last four years of this a$$ clown's reign, could state that the skid mark is "looking out for the middle class"?
10 posted on 09/21/2012 11:53:04 AM PDT by Common Sense 101 (Hey libs... If your theories fly in the face of reality, it's not reality that's wrong.)
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To: Common Sense 101

You sure nailed it there


11 posted on 09/21/2012 11:56:03 AM PDT by MNJohnnie (Giving more money to DC to fix the Debt is like giving free drugs to addicts think it will cure them)
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To: MNJohnnie
In this week’s NBC/Wall Street Journal poll, Obama is leading him by 19 points on the question of who would be the best at looking out for the middle class.

What person, in their right mind and who has lived during the last four years of this a$$ clown's reign, could state that the skid mark is "looking out for the middle class"?

12 posted on 09/21/2012 11:59:34 AM PDT by Common Sense 101 (Hey libs... If your theories fly in the face of reality, it's not reality that's wrong.)
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To: drewh

Romney should ESPECIALLY take advince from liberal whorenalists on what he should do to win!


13 posted on 09/21/2012 12:11:51 PM PDT by Mr. K (Washington is where good ideas go to die- Ronald Reagan)
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To: drewh

[ So: Run ads pointing out that his energy policies will create jobs and lower prices, that he will block Obamacare’s middle-class tax increases and will replace them with policies that allow people to keep and buy their own insurance, that his tax reform will lead to higher growth and therefore higher wages. All this may sound pretty basic, but it hasn’t been done in a sustained way. ]

Exactly!


14 posted on 09/21/2012 12:12:10 PM PDT by KansasGirl ("If you have a business, you didn't build that. Somebody else made that happen."--B. Hussein Obama)
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To: drewh
"Romney’s key weakness — the place where he most needs to improve his performance — is that he isn’t seen as a champion of middle-class interests."

But Romney so far shows he has nothing to offer but a quiver full of poop for Obama. As he has said the economy has 24 million people looking for work. They want to stay in the middle class so let's talk 24 million jobs so they get back to paying taxes and getting off the government dole. Obama could not do it but it seems the voters regard his efforts better than a silent Romney. So speak up Romney now, the country is listening and forget the small-potatoes stuff. Think 24 million.

15 posted on 09/21/2012 12:12:14 PM PDT by ex-snook (without forgiveness there is no Christianity)
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To: Common Sense 101

So true! Obama is destroying the middle class, by design btw.


16 posted on 09/21/2012 12:14:03 PM PDT by KansasGirl ("If you have a business, you didn't build that. Somebody else made that happen."--B. Hussein Obama)
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To: ex-snook
I might take on some of the culture war issues too, getting rid of the filth on cable.

That plays well with surbaban folks worried about their kids and the crap available seemingly everywhere

17 posted on 09/21/2012 12:41:50 PM PDT by drewh
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To: drewh

Ponnuru is a “finger in the wind” type of conservative.


18 posted on 09/21/2012 1:34:37 PM PDT by Fledermaus (Democrats are dangerous and evil. Republicans are just useful idiots.)
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