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The battle to define Mitt Romney is over—and Romney lost
Washington Free Beacon ^ | 08/10/2012 | Matthew Continetti

Posted on 08/10/2012 10:43:42 AM PDT by SeekAndFind

The Massachusetts multimillionaire who won his party’s nomination largely on perceptions of “electability” had become the target of a ferocious blitz of negative advertising. Partisans and media decried many of the attacks as misleading or false. The nominee, busy raising money, had yet to respond with a commensurate ad buy that made the positive case for his candidacy. He relied instead on outside groups to pummel the incumbent’s record. And though unaffiliated consultants worried that the challenger may have unilaterally disarmed in the contest to define his biography, personality, and policies, campaign operatives and their media allies said the race was more or less tied. The choice was made to stay the course, and to accumulate a war chest that could be spent in the fall.

“This decision may be remembered as the most brilliant move of the campaign,” wrote Ryan Lizza, “or the one that cost” the nominee “the presidency. It is a large-scale version of rope-a-dope—allow your opponent to unload with his most powerful punches as you hunker down and bide your time, waiting to unload in the next round, once the other guy has spent himself.”

The “other guy” to whom Lizza referred in his May 3, 2004, New Republic article was of course George W. Bush, whose portrayal of John Kerry as a flip-flopping tax-and-spend liberal weak on national security was a success. President Bush eked out re-election, 51 percent to 48 percent nationally, thanks to a hundred thousand votes in Ohio and some trusty Diebold machines.

Eight years later, the positions are reversed. The incumbent whose poll numbers are in dangerous territory is a Democrat. The Massachusetts multimillionaire is a Republican. It is conservatives who are crying foul over the incumbent and his allies’ negative advertising, not liberals.

What has not changed is the incumbent’s use of donations from millionaires and billionaires to define his opponent in terms anathema to the voters who will decide the election, while in the midst of the onslaught the challenger engages in a version of rope-a-dope. The voters to whom the Bush appeal was targeted in 2004 were the right-leaning independents who may have had second thoughts about the Iraq war after David Kay reported that he had been unable to find weapons of mass destruction, but who also were leery of the ashen-faced and aristocratic liberal from the north.

In 2012 Obama campaign manager Jim Messina, chief strategist David Axelrod, White House senior adviser David Plouffe, and super PAC strategists Bill Burton and Paul Begala are out to disillusion white voters without college degrees in the Rust Belt and Mountain West, who will elect Mitt Romney president if they vote Republican by the 30-point margin they gave the GOP in 2010, but who could also give President Obama a second term if they do not turn out in great numbers, or if their support drops to the 18-point margin they gave John McCain in 2008.

We are therefore witnessing a well-rehearsed and coordinated and almost balletic exercise in voter suppression, as Obama and his helpers spend hundreds of millions of dollars convincing middle America that Romney is a rich elitist who made a fortune in rapacious finance capitalism, and whose concern for the bottom line trumps transparency, compassion, and community. The objective of this campaign is to tie Romney down, Gulliver-like, with connections to the most lurid aspects of Bain Capital and the global economy, thereby hobbling his ability to make his case and dragooning white voters into apathy.

The chief objective of any candidate is to define himself positively and his opponent negatively. Romney has allowed the Obama team to define him in their terms. He has three opportunities—his vice presidential pick, his convention speech, and his performance in the debates—to seize the initiative and escape the fetters Obama has constructed. Failure to do so would leave this close election to chance. Romney risks John Kerry’s fate.

The mystery is why the GOP nominee allowed himself to fall into this trap. He and his team knew the Bain attacks were coming. The late Ted Kennedy used Bain as a cudgel to beat back Romney’s senate challenge in 1994. As early as last August, Politico reported that the Obama campaign’s “mission” was to “destroy Romney.” Both Rick Perry and Newt Gingrich flung Bain at the frontrunner during the Republican primaries. Ann Romney put it well when she told CBS News that the entirety of Obama’s re-election strategy was “let’s kill this guy.” The most senior levels of the Romney campaign had assured conservatives that Republicans were prepared for the attacks on private equity. They’ve had a funny way of showing it.

One has rather had the impression of a campaign overwhelmed by the volume and salaciousness of Obama’s smears. It was May when Axelrod and company loosed Bain on the campaign trail once again, and persisted in the offensive despite protests from Cory Booker, Bill Clinton, Deval Patrick, and other Democrats. That month also saw the political debut of Joe Soptic, the steelworker who lost his livelihood in a Bain deal, and who would star in commercials for both the Obama campaign and the Obama super PAC Priorities USA.

In July the argument intensified, with the Obama and Romney camps squabbling over when exactly the Republican nominee “retroactively retired” from the company he created, with Obama For America deputy campaign manager Stephanie Cutter suggesting Romney may have committed a felony, and with Obama portraying Romney as a man willing to ship just about every job overseas but his own. In July, too, surrogates for Obama inside and outside the media launched another line of attack that focused on Romney’s reluctance to release his tax returns for years prior to 2010. A high profile report in Vanity Fair suggested Romney was squirreling away money in secret overseas accounts. Other media speculated that Romney did not release the returns because he may have paid an extraordinarily low effective tax rate on investment income. The theories were legion. It did not matter that these allegations were based on absolutely no evidence. It did not matter that Romney has no legal or even moral requirement to release any more returns than he thinks are necessary. What mattered was that suspicions were raised. Doubts were sown. Cynicism spread.

Leave it to Harry Reid to crank the amplifier up to eleven by alleging, without substance, that an anonymous Bain investor once told him Romney had paid no taxes for 10 years. There is no evidentiary hurdle a smear must clear—if a Democrat utters it. Nancy Pelosi stood by our national embarrassment of a Senate majority leader. The Obama campaign released an ad raising the zero percent question and asking, “Isn’t it time for Mitt Romney to come clean?” Meanwhile Joe Soptic returned to the stage in an Obama super PAC advertisement suggesting that Romney was somehow responsible for the death of Soptic’s wife by cancer. The official Obama campaign initially denied knowledge of Soptic’s story in an attempt to distance itself from the ridiculously offensive television spot, only to later reverse its position.

Tax avoidance, felony, possible murder—this is the picture of Mitt Romney that Barack Obama has presented to the American people. One can point out the numerous factual errors and distortions and elisions in the portrait. One can observe, as Romney campaign manager Matt Rhoades did in a fundraising e-mail issued Thursday, “This week, the Obama campaign hit a new low.” One can suggest that the race has continued to be stable and that, in the current hostile environment, to be within the margin of error is a good thing for the Republicans. And yet all of these arguments were just as applicable to the candidacy of John Kerry eight years ago as they are to Mitt Romney’s candidacy today.

If Obama loses, it will be because Mitt Romney reminded white voters without college degrees of the threat Obamacare poses to individual liberty and national solvency; of Obama’s ritual sacrifice of energy independence and economic growth on the altar of environmentalism; of the burden that future generations will bear because of Obama’s spending; of Obama’s support for a redefinition of marriage and for an amnesty of illegal immigrants. Whatever prevents Romney from pointing these things out—whether it comes from the Obama campaign or from within Romney’s high command—also prevents him from winning the presidency.

Mitt Romney did not kill Joe Soptic’s wife, but the Obama campaign is effectively killing Mitt Romney’s reputation. It may be ugly. It may be dishonest. But if it succeeds, like all killings it will be irrevocable.


TOPICS: Culture/Society; News/Current Events; Politics/Elections
KEYWORDS: elections; rich; romney; wealth
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To: SeekAndFind

Unfortunately for Romney, he’s never defined himself. He’s flip-flopped so many times no one, including I suspect most ABOs, can tell you where he truly stands. On anything.

If someone else defines Romney for him, all I can say is that the candidate is so bad he deserves it. He’s got work to do.


21 posted on 08/10/2012 11:28:33 AM PDT by Colonel_Flagg (Conservatism is not a matter of convenience.)
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To: mellow velo

“...thanks to a hundred thousand votes in Ohio and some trusty Diebold machines.”

Oh right, I forgot that part.

This was a dreadful article and I usually like this guy’s stuff. He’s supposed to be one of us!

Now, maybe he was just being sarcastic, but as we all know it is hard to be sarcastic in print, much easier verbally.

And I’m also very tired of the implication that the Swift Boaters’ charges were smears. Kerry rose to fame by slandering his fellow service members. He had brass bound gall to show up in the guise of some old war hero “reporting for duty”. He always wanted to have things both ways, that’s why the “I voted for it before I voted against it” gaffe really hurt him.

It is one thing to tell the truth about someone, quite another to tell blatant lies like the dems are doing to Romney. I really, really, really don’t want them to be successful. Can you imagine what will happen to the next candidate if attacks like “you didn’t pay taxes for 10 years” and “you are responsible for the death of that woman” are successful?


22 posted on 08/10/2012 11:36:58 AM PDT by jocon307
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To: SeekAndFind

It’s Obama who’s been defined by the manner in which he’s attempted to define his opponent. His minions are tying themselves in knots trying to fight off the backlash.

We are supposed to believe that the majority of those who will decide this election won’t begin to listen for some time now, yet they’re listening enough to conclude one of the candidates is responsible for the death of a woman who died of cancer?

The Democrats and the media attempted to “define” each and every Republican who ran in the mid-terms, and look what happened.

The whole article is bull.


23 posted on 08/10/2012 11:37:44 AM PDT by wayoverontheright
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To: beenaround

Kerry’s response or non response to Swift Boat probably would not have affected things either way.His belated response did wha an early response would have done- brought up more testimony and more evidence against him. If the charges are false you refute them forcefully once, echo it briefly once or wice and go on to atack, of better, do what Reagan did. You put forward three +- BIG things you intend to accomplish and hammer on them without much responding to attacks, except humorously. But first, you have to have big things you want to accomplish and have to know how to put the goals into a few forceful words with occasional explanations for side play. Romney has no understanding of that sort of thing at all. He is more of an accountant who wants to get the details right, whatever might be the big picture.


24 posted on 08/10/2012 11:42:42 AM PDT by arthurus (Read Hazlitt's Economics In One Lesson)
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To: dfwgator

He is facing an incredibly weak opponent this time.

Obama is facing a man whose only political successes are ones that his supporters despise, that go against his party, that most resemble Obama, and that he is now supposed to be against.


25 posted on 08/10/2012 11:43:29 AM PDT by ansel12 (Massachusetts Governors,,, where the GOP goes for it's "conservative" Presidential candidates.)
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To: ansel12
"Nineteen years of campaigning, spending records broken in every campaign, 55 to 60 million of his own spent, and still no one has any idea why he wants to be president, or what his personal politics are, or what his interest in politics is. "

The GOP nominated an empty suit with a pocket full of money. Conservatives weren't able to raise enough 'free $peech'.

26 posted on 08/10/2012 11:46:46 AM PDT by ex-snook (without forgiveness there is no Christianity)
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To: wayoverontheright
The whole article is bull.

Yup. Romney is doing a superb job at letting the Obama camp waste their ammo, all while raising more money than his opponent, and exceeding him in the credible polls.
27 posted on 08/10/2012 11:47:29 AM PDT by SpaceBar
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To: Garvin

“thanks to a hundred thousand votes in Ohio and some trusty Diebold machines.

Stopped reading right there.”

You and me both.

Feh.


28 posted on 08/10/2012 11:57:06 AM PDT by jdsteel (Give me freedom, not more government.)
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To: SpaceBar
Yup. Romney is doing a superb job at letting the Obama camp waste their ammo, all while raising more money than his opponent, and exceeding him in the credible polls.

Talk about spot-on and not a letter wasted!

29 posted on 08/10/2012 11:57:58 AM PDT by torchthemummy (Calvin Coolidge - "Patriotism is looking out for yourself by looking out for your Country.")
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To: SeekAndFind

That really should have had a (barf alert) tag.


30 posted on 08/10/2012 12:05:18 PM PDT by Postman (It's time again: US out of the UN. UN out of the US. Zero to follow. Make space in Kenya!)
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To: SeekAndFind
No, we are still right in the middle the battle of trying to define Romney.

Thus all the "rich guy" attacks from the WH.

Romney is fighting back hard.

The fiercest part of the battle to define Romney will continue until the Convention. Then Romney gets the bully pulpit for a few hours so he can define himself.

31 posted on 08/10/2012 12:19:27 PM PDT by what's up
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To: JLAGRAYFOX

Sure hope someone is saving these articles to review on 11/7. :-)


32 posted on 08/10/2012 12:22:56 PM PDT by CityCenter
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To: SeekAndFind

Sadly, with half the population on the government dole it is over now for Romney and us.

Newsmax

Obama Widens Lead Over Romney as Smear Tactics Take Hold
Friday, August 10, 2012 11:06 AM

By: Henry J. Reske

The Obama campaign’s unrelenting and discredited assault on GOP challenger Mitt Romney over his taxes and business career are taking a toll on the former Massachusetts governor’s standing with voters.

Three national polls released in the last two days show President Barack Obama opening up a seven to nine point lead.

A new Fox News poll shows Obama ahead 49 to 40 percent, the biggest spread since Romney secured the Republican nomination. A CNN/ORC International poll shows that among registered voters, Obama leads Romney 52 percent to 45 percent and an Reuters/Ipsos poll also has Obama up by 7, 49 to 42.


33 posted on 08/10/2012 12:28:48 PM PDT by KeyLargo
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To: Postman
.

A "Barf Alert" ?

Friend, you're living in a state of quantum-delusional denial ...

I've spoken with media journalists all over the United States, even across the Pond in the U.K. ...

The overwhelming conclusion ?

"Myth Romney" is toast ...


Face the Truth ... Deal with It ...

.
34 posted on 08/10/2012 1:27:12 PM PDT by Patton@Bastogne (Newt Gingrich and Sarah Palin will DEFEAT the Obama-Romney Socialist Gay-Marriage Axis of Evil)
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To: SeekAndFind

Once I hit the old Diebold Conspiracy Theory I stopped reading.

The Left has not defined you until the entire country is laughing at the parody pantomime you on Saturday Night Live.


35 posted on 08/10/2012 2:18:48 PM PDT by Buckeye McFrog
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To: SeekAndFind

The only war we, yes, WE the voters, are responsible for losing is the psychological war of the media w/ us, which tells us this is an election between an incumbent and a challenger, like any other past election. We all know it is not and the media knows it is not, but they are winning in convincing us that it is. In which case the fraud of this obamination, this shambles of a presidency, is wiped clean and the two candidates are put on par and let the “campaign” begin anew, at which point media has a clear path to victory for their composite charlatan by character assassination of the challenger.

Can’t you all see that?

This is like no election in the past and WE MUST reject the notion that it is. All the phony polls are all about that same narrative, same psychological warfare. The media’s main goal is, at a minimum, to raise up the composite charlatan on par w/ the challenger. He is not, no matter who the challenger to obamanation is, and we should never be bamboozled into believing that it is. We should never accept the media fantasy that this is any old run-of-the-mill, status quo election. We must reject the very notion of this fraud. obama is the devil and he must stand on that legacy and record. And on that legacy he has nowhere to run but the fires of damnation, God willing. Let’s make that clear at every turn in these difficult months ahead. obama will not and cannot be president again and the media better get that stupid notion out of their head — or change their candidate asap before they all go down w/ him.


36 posted on 08/10/2012 2:40:07 PM PDT by parisa
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To: SeekAndFind

It is a travesty, that this not a Christian empty suit won the nomination. Rick Santorum would have been a much better pick. We know what his values are. He doesn’t say things and change his mind 5 seconds later. He obviously loves his wife and his family and he keeps his promises.


37 posted on 08/10/2012 4:18:56 PM PDT by Ephesians 5 22
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To: Perdogg
bullcrap!

IMHO Romney is going to get one shot, and only one shot, to "reboot" the campaign and give himself the opportunity to seize the initiative and go on the offensive. Something he MUST do, and do relentlessly, for the rest of the campaign.

That announcement will come at the same time it did for John McCain: when, and how, he announces his selection for VP.

I hope, for the sake of this nation, he chooses well.
38 posted on 08/10/2012 4:29:51 PM PDT by tanknetter
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To: tanknetter

Would Paul Ryan do it? I think so...


39 posted on 08/10/2012 4:51:30 PM PDT by Perdogg (Let's leave reading things in the Constitution that aren't there to liberals and Dems)
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To: arthurus
Geez it seems as far as “big things” go Romney wanting to put America back to work is the biggest and is what Americans claim is their single biggest goal.

No candidate ever puts out in detail how he intends to go about implementing his programs and for good reason. The opposition will pick apart the details and turn a positive idea into a negative. This is the exact reason the media wants Romney to be more specific and he is smart to hold back on the details for now.

Remember Nixon and his “secret plan” to end the war” Now I certainly don't agree with the way we basically ran out of VN but during the campaign polls were heavily against further or ongoing involvement and Nixon played off that.

Deficits, jobs and the economy are today's top priorities and ALL polling I have seen shows Romney ahead in the ability to deal with them.

40 posted on 08/11/2012 4:21:15 AM PDT by beenaround
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