After discussing this a little, I don’t think this is mindless groupthink, it’s a matter of who you wish to fund.
Some of the lefty response is just that, jumponthebandwagon groupthink, but being aware of who you support and who you don’t is a bit more intellectual.
I don’t know the franchisee’s motivations, could be he’s actually supporting gay pride, otoh he could be making a more subtle move in giving the gays a complex problem to solve, boycott or accept support?
I really don’t know.