I am wondering if there were more angry social conservatives than they bargained for? Of course, there are conflicting reasons given in the Advocate piece: Lewis starts making his case by pointing out that, in observance of Father's Day, "Gay C. Penney" included an image of two real-life gay dads in its most recent catalogue. He also points out that the so-called "One Million Moms" have vocally objected. They also vocally objected to using comedian and talk show host Ellen DeGeneres as the company's spokeswoman because she is a lesbian. And Lewis says the group might have a point. "It's fair to say One Million Moms hardly represents a million moms, and if it did, many of their children would be gay, according to the law of large numbers," he wrote. "It's also fair to say this organization, though often branded as antigay, is expressing a sentiment common among the middlebrow demographic that JCPenney serves." One Million Moms is a subgroup from the antigay American Family Association, which is a "hate group" as deemed by the Southern Poverty Law Center. New CEO Johnson personally went on national television after the group attacked his company for hiring DeGeneres and called keeping her a "no-brainer." LGBT customers launched shopping days in response. And Lewis says more of that's needed for the chain of department stores. "If you support the gay community, please shop JCPenney," he writes, later adding that, "Diversity, inclusion, acceptance for allthese are laudable values. The problem is, well, I have never actually met an openly gay person who openly shops at JCPenney."
posted on 06/20/2012 8:01:02 AM PDT
The problem is, well, I have never actually met an openly gay person who openly shops at JCPenney.
That's sort of what I asserted when they made the switch. Their niche is above Kohls/Target and below Macys/Neiman Marcus. They were targeting the wrong demographic.
posted on 06/20/2012 8:44:45 AM PDT
by Jeff Chandler
(<a href="http://originalvelvetrevolution.com" title="Velvet Revolution">Velvet Revolution</a>)
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