Say what? The odyssey of Kraft's new name

Associated Press ^ | May 21, 2012 | Candice Choi

[ConservativeStatement]

NEW YORK (AP) — "MONDEWHAAAAT?"

The sarcasm was palpable in the one-word headline that appeared in The New York Post on the day after Kraft Foods revealed that it planned to name its new global snack business "Mondelez," an interpretation of a mash-up of the Latin words for "world" and "delicious." But that wasn't the only dig.

[ConservativeStatement]

I thought it was a former baseball player: Willie Montanez.

[Inyo-Mono]

Like the “Montanez LIne?”

[ConservativeStatement]

Isn’t that Mendoza?

[EQAndyBuzz]

Weren’t those the tribesman in Laos?

Oh wait, those were the Montagnards.. never mind.

[GeronL]

does New Coke ring a bell?

[BuffaloJack]

Mondelez?
Sorry, I don’t care for Mexican food.

[GeronL]

Kraft will have to change their name again after confusing all their customers....

It might not work for them either.

[ConservativeStatement]

Sure do. I also had a sip of this now discontinued product which was one sip too many:

[davius]

I’m pretty sure that’s Esperanto for ‘great big lesbian’.

[USNBandit]

[izzatzo]

My thoughts precisely, they may endup backtracking on this one.

[libertarian27]

Kraft has Huge name recognition and they are going to mess with it? unwise....

Wonder bread is now owned by Bimbo Bakeries and there's Bimbo products all over the place now - makes me giggle every time I see the name in the store....

Will Ferrell would have had a ball with that if they had bought the company sooner.

[GeronL]

pronounced “Blake”?

was that some sort of coffee-soda mix?

[Gabrial]

As in,

“I tried to express my opinion at the LGBT parade, but was shouted down by a mondo lez.”

Works for me.

[GeronL]

Bimbo Bakeries also bought Mrs Bairds bakery, one of the best tasting regional breads anywhere. So far they haven’t messed with the formula much.

[GeronL]

Chaz Bono’s picture on every product?

lol

[libertarian27]

So you have a bunch of Bimbos all over your store too then? lol

[freeagle]

I think they’re targeting a bigger, growing market segment. It’s not the spaghetio crowd from the ‘60’s either.

:)

[Fightin Whitey]

It’s Moosechelle’s Daily Kos/DU handle!

“Here are your compulsory daily eating recommendations from MONDELEZ (dammit)!”

[Carl LaFong]

They’re now a subsidiary of Vandalay Industries.

[Recon Dad]

MONDOLEZ = GREAT BIG LESBIAN LMAO BEST OF THE DAY

[GeronL]

She is still Mrs Bairds but we all know she has become Bimbo, it’s no big secret. lol.

[Recon Dad]

MONDOLEZ = GREAT BIG LESBIAN LMAO BEST OF THE DAY

[KosmicKitty]

Kraft means “strength” in German

now it means crap

(I always call Kraft fake grated cheese “crap cheese” anyway)

[9422WMR]

Bimbo Bakeries also bought Mrs Bairds bakery, )
As someone who grew up in TX, it was a big deal to get to go to the big city of Fort Worth in the 60’s. Being from a small town, Dad always rolled down the window and took a big breath of air as we went by the Mrs Baird bakery. I can still smell that bread. Now Julio Bimbo owns a Texas treasure. I’m sure Vernon Baird is rolling in his grave.
At least they don’t have Mrs. Bairds tortillas!

[Jack Hydrazine]

Was it really named after this guy?

Nelson Mandela

Or this guy?

Larry Mondello

[HokieMom]

I love this new Kraft commercial for ‘Anything’ Dressing

http://www.youtube.com/watch?feature=player_embedded&v=-AobTUDCMUc

[Recon Dad]

Kraft is owned by Philip Morris and there's someone in that company that gets his jollies off of changing company names. They changed the name of the cigarette division to Altria now this.

[taterjay]

Decided in the past month, I do not have much, but by golly I am going to buy a higher class of bread. Came across Bimbo in the store and it was on sale. Bought, brought it home to show the wife and now we are Bimbo lovers. Of course, I see it everywhere now.

[Last of the Mohicans]

[Revolting cat!]

Chevy NO GO.

[GeronL]

Somehow I think they tried that, or thought about it.

[ctdonath2]

Well, Netflix renaming their disc business Qwixster worked great!
Oh, right, not...

[Revolting cat!]

Gilberto 'El Nino' Mendelez

[GeronL]

http://www.oddee.com/item_96682.aspx

Unfortunately named products (example: Pee Cola)

[txhurl]

That was the best stuff ever and I make it from scratch every morning since they DCd it.

Coffee + Coke = ^

[ConservativeStatement]

http://en.wikipedia.org/wiki/Coca-Cola_Bl%C4%81K

[HiTech RedNeck]

The “Golden Gaytime” ice cream of Australia gets lots of derision from the States, but it sells, well, gaily there. It was an old name, well predating the modern homo craze.

[70times7]

MONDOLEZZZZZ!!!!!!

[HiTech RedNeck]

Even something like Globo-yum would beat that.

[USNBandit]

[GeronL]

Yes, the article indicated that and even had 2 commercials, the newest one poking fun at the gay thing.

[GeronL]

Yes, I came across those Pocari Sweat things when I started watching Korean programs on the internet. I had NO IDEA what they are but one of my FB friends told me it was like Pedialyte, and very gross. Suppose to replace the stuff you sweated out.

[GeronL]

I'd rather have the Korean version of the MoonPie...

[USNBandit]

It’s Japanese and it doesn’t taste very good. I much preferred Aquarius, a competitor made by Coca Cola Japan. Pretty much tastes like Fresca.

[Mr. K]

Maybe its the same genius who thought “US Airlines” would be more successful if they renamed it to “US Airways”

[Spktyr]

About the same thing I thought immediately.

[TheOldLady]

Click the Pups

Calling for Donors!

Please Donate Monthly
Sponsors will bark up $10 for each new monthly sign-up
FReeper RonC will give FR $25 for each new Dollar-A-Day Club member!

[TexasBarak]

Bimbo Bakeries also bought Mrs Bairds bakery, one of the best tasting regional breads anywhere. So far they haven’t messed with the formula much.

They've seriously messed up the pastries. I'm in the vending biz- before Bimbo took over, we were getting pastries with a 30 day shelf life (we buy them outright- we do not get credit for stales). Now we're lucky if they have two weeks on them. Sometimes they bring us pastry with the same date on it two weeks in a row.

They've also totally screwed the pooch on the fried pies- they used to be made here in Texas- now they are having them made by some outfit in Pennsylvania. Usually I'm all for Pennsylvania Dutch cooking, but these guys have no idea how to make fried pies- especially the lemon ones!

[GeronL]

Its been a long while since I tried their pastries, but their bags of little donuts are still addictive. They might be as good as they used to be, but they are still good.