Posted on 04/21/2012 10:14:46 AM PDT by null and void
NORTHFIELD, Ill. (CBS St. Louis) — Kraft Foods is attempting to clean up the mess made by the accidental release of a controversial Oreo advertisement that features a breastfeeding baby.
The ad shows a baby feeding from an uncensored breast and holding an Oreo cookie in its hand.
“Milk’s favorite cookie,” it reads at the bottom.
A spokesperson from Kraft told CBS St. Louis that the ad was not intended for mass public consumption.
“We’d like to clarify that Kraft Foods did not create this visual,” a spokesperson said in a statement via e-mail. “In fact, this visual was created by our agency for a one-time use at an advertising awards program.”
The spokesperson added, “It was never intended for public distribution or use with consumers. And it has never run in Korea or any other markets.”
Cheil Worldwide, the advertising agency utilized by Kraft, has been credited with creating the design concept. (Warning: Graphic Image in Link) Kraft, headquartered in Northfield, Ill., is known for the production of snack goods such as Wheat Thins, Ritz Crackers and Chips Ahoy! cookies, in addition to Oreos.
I love milk.
People need to lighten up.
So, what’s wrong with this ad? I think it’s quite clever.
Beats me.
I think it’s quite clever.
Me too.
Its a great ad, very powerful and so simple. It should be on billboards througout the country....
[sarcasm]
Horrors and shame on Kraft that they would actually depict a mother caring for her own baby.
EVERYONE knows that ONLY the state can properly care for all children from birth.
[/sarcasm]
I think it’s a great ad.
Prolly not a good idea for public consumption but still a real smile.
Thanks null and void. I nipple saw anything like this before. Okay, just once:
http://www.freerepublic.com/focus/chat/2874807/posts
Proposal for caption:
“A kid’ll eat the middle of a ... num num num ...”
(sorry Mods go ahead and pull, if that’s over the line)
Who doesn’t like milk with oreos
“.......it has never run in Korea........”
Odd comment relative to nothing else in the ad. Hmmmmmmm.
Ooops.
Cool! From what I can see, looks like prob’ly a first-time mum. Maybe she needx the revenue from doing the ad with her lit’l-un to buy didies.
Just speculatin’ here.
Maybe one of those “accidental” releases to create even more viral buzz?
Okay, so how do you dunk the cookie?
I see nothing offensive.
I love the containers
I think you are on to something. That might actually be an interesting way to package milk, tit shaped containers. Hard to believe it has not been thought of before.
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