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Airstream CEO Shares Secret Of Resurgence
thestreet.com ^ | 01/12/12 | By Jason Notte

Posted on 01/20/2012 5:20:56 PM PST by Jet Jaguar

Airstream trailers are finding new life along open roads in the U.S. and abroad, but that shiny, iconic aluminum body is both a blessing and a curse when it comes to wooing consumers.

The Airstream was born in 1929 when founder Wally Byam built the first model on a Model T Ford chassis using only a teardrop-shaped shell of a shelter, an icebox and a kerosene stove. The trailers went into mass production in 1932 after Hawley Bowlus, the man who designed Charles Lindbergh's Spirit Of St. Louis aircraft for the first non-stop flight from New York to Paris, designed the rounded aluminum body to reduce drag by 20% compared with square trailers.

It became one of the great symbols of roadside America from the 1950s through the 1970s, but has found an audience beyond the greatest generation and baby boomers in recent years. Airstream CEO Bob Wheeler says an increased focus on Airstream's design elements helped double trailer sales to more than 1,500 in 2011 and nearly tripled sales of the company's motor homes. Thor Industries(THO_)-owned Airstream is also predicting 15% to 20% growth in 2012 against a forecast of 4% industrywide decline.

Recent company partnerships have only helped matters as the company's 27-foot trailer collaboration with Eddie Bauer has built on the company's work with outdoor-oriented brands such as surf- and skate-focused Quicksilver(ZQK_). Designer Christopher Deam, meanwhile, last year unveiled an Airstream concept trailer replete with stainless steel appliances and storage, bright white vinyl seating, illuminated translucent cabinets and Kennedy-era lime carpeting and throw pillows juxtaposed with Obama-era tech such as flatscreen televisions and super-slim climate-control systems. Nintendo uses an Airstream trailer painted with a giant Mario face and illuminated with LEDs as a mobile testing facility for its games and consoles.

(Excerpt) Read more at thestreet.com ...


TOPICS: Business/Economy; Culture/Society
KEYWORDS: airstream

1 posted on 01/20/2012 5:20:58 PM PST by Jet Jaguar
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To: Jet Jaguar

As a kid I spent some amazing summers in my grandfathers Airstream.


2 posted on 01/20/2012 5:24:02 PM PST by Lurker (The avalanche has begun. The pebbles no longer have a vote.)
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To: Jet Jaguar

I wouldn’t mind living in one full time.


3 posted on 01/20/2012 5:30:42 PM PST by Terry Mross
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To: Jet Jaguar

a toy hauler would be great.


4 posted on 01/20/2012 5:32:18 PM PST by RitchieAprile
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To: Lurker

My parents had a series of them, and I enjoyed a number of great camping trips in them.


5 posted on 01/20/2012 5:34:31 PM PST by DoughtyOne (Listen up RNC. If we wind up with Mitt Romney, you're not getting my vote in November.)
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To: Jet Jaguar

I wish I could afford one.

They’d be great as part of a bug-out-plan. Load it up. Head out. I believe you can live in them year-round because all the water lines are within the insulated portion of the cabin, so they won’t freeze (as long as the inside stays above freezing).

I imagine you’d need a pretty good towing package to pull one of these things, though.


6 posted on 01/20/2012 5:41:18 PM PST by Ghost of Philip Marlowe (Prepare for survival. (Ron Paul is the Lyndon Larouche of the 21st century.))
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To: Jet Jaguar

A friend of mine has one that has been in the family since
new in the 50’s. One of his parent’s only splurges. The
paneling is nicer than most homes I’ve seen.


7 posted on 01/20/2012 5:44:02 PM PST by CrazyIvan (Obama's birth certificate was found stapled to Soros's receipt.)
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To: Ghost of Philip Marlowe

http://cgi.ebay.com/ebaymotors/1970-Airstream-Tradewind-Caravanner-25-ft-/110811741356?pt=RVs_Campers&hash=item19cce4fcac#ht_500wt_1086

Not mine.

But I own one similar.

Tows easy at 3500 lbs and 350 tongue wt.


8 posted on 01/20/2012 6:03:08 PM PST by Jet Jaguar (Romney=Gun Grabber.)
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To: Jet Jaguar

Airstreams are nice. I thought when the RV was getting killed in the Jimmy Carter administration recession (not to be confused with the ZERO recession). I lost $$ on the RV industry.


9 posted on 01/20/2012 6:29:05 PM PST by ExCTCitizen (If we stay home in November '12, don't blame 0 for tearing up the CONSTITUTION!!)
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To: Ghost of Philip Marlowe

I’m surprised Baraq hasn’t had the FedGov purchase a couple thousand for the Occupy crew.


10 posted on 01/20/2012 6:35:47 PM PST by nascarnation (DEFEAT BARAQ 2012 DEPORT BARAQ 2013)
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To: ExCTCitizen

I looked at the new Airstreams, and they appear to be really cheaply made. The exterior looks good, but the interior was cheesy tin looking stainless wall covering. They do not look like the ones my grandparents bought in the 70’s and 80’s.
I was disappointed, could and still can afford one, but will pass on the poor quality interior. Too much money for cheap furnishings.


11 posted on 01/20/2012 6:35:53 PM PST by 9422WMR
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To: 9422WMR

Buy an old one.

1964 Tradewind is solid.

They are cheap and increase value with improvements to them.


12 posted on 01/20/2012 6:38:38 PM PST by Jet Jaguar (Romney=Gun Grabber.)
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To: Jet Jaguar
"juxtaposed with Obama-era tech such as flatscreen televisions..."

Really? Giving credit to Hussein Obama for flatscreens?

13 posted on 01/20/2012 7:07:49 PM PST by Deaf Smith
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To: Jet Jaguar

New Airstreams have steep depreciation the first few years. Last year I purchased one that was several years old but infrequently used. It was like new but far below the new price. My wife and I love it. We’ve gone to several rallies and find many conservatives sharing the Airstream lifestyle. This summer we are planning A grand tour of this great country. An Alaska Highway trip is in our longer term plan.

Many people who have woodworking, plumbing, and electrical skills are buying and restoring Airstreams from the 50’s, 60’s, and 70’s. Sweat equity and a few thousand dollars can turn an old Airstream abandoned in a field to a beautifully restored camping vehicle worth tens of thousands. Plus it is great traveling in a truly American icon. There is an extremely active Airstream Forum at www.airforums.com which covers every facet of buying, restoring, and traveling.


14 posted on 01/20/2012 7:50:57 PM PST by Soul of the South (When times are tough the tough get going.)
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To: 9422WMR

“I looked at the new Airstreams, and they appear to be really cheaply made. The exterior looks good, but the interior was cheesy tin looking stainless wall covering. “

Unions...no money left for quality.


15 posted on 01/20/2012 7:55:01 PM PST by BobL ("Heartless" and "Inhumane" FReepers for Cain - we've HAD ENOUGH)
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To: Jet Jaguar

One summer the Wally Byam club held it’s convention near where I was working. Acres and acres of Airstreams — it was quite a sight.

The people were a LOT less weird than the Citroen club that met there a couple years later.


16 posted on 01/21/2012 6:27:30 AM PST by Peet (Cogito ergo dubito.)
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To: Jet Jaguar

That monster is really only a 350 pound tongue weight and 3500 overall? It looks like it would be much heavier than that.


17 posted on 01/21/2012 7:07:00 AM PST by Ghost of Philip Marlowe (Prepare for survival. (Ron Paul is the Lyndon Larouche of the 21st century.))
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To: Jet Jaguar

So they just up and invent a new class of motor home? Never heard of a “Class D,” and I can’t find any references, other than this article, of a “Class D.” Even Airstream’s own website refers to them as “Class B,” which is what they are.


18 posted on 01/21/2012 10:12:37 AM PST by Excellence (9/11 was an act of faith.)
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To: 9422WMR

I know injustice wish someone would build quality not quantity.


19 posted on 01/21/2012 7:47:30 PM PST by ExCTCitizen (If we stay home in November '12, don't blame 0 for tearing up the CONSTITUTION!!)
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