[Eric in the Ozarks]

The SF Chronicle is down by 25 percent. Will their ad rates reflect this lower circulation ?

[MrEdd]

The SF Chronicle is down by 25 percent. Will their ad rates reflect this lower circulation ?

Perhaps the auto industry will bail them out.

They can sell Morfords.

[cookcounty]

"The SF Chronicle is down by 25 percent. Will their ad rates reflect this lower circulation ?"

If they don't, there will be less ad-buying.

The real question is "how much of this is the general downward trend, and how much is temporary due to the recession?"