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The FTC's Mad Power Grab
Slate ^ | 7 Oct 2009 | Jack Shafer

Posted on 10/14/2009 8:35:15 AM PDT by AreaMan

Slate Magazine
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The FTC's Mad Power Grab

The commission's preposterous new endorsement guidelines.

By Jack Shafer
Posted Wednesday, Oct. 7, 2009, at 6:29 PM ET

If you're a blogger and you write about goods or services—and what blogger doesn't write about books, movies, music, theater, restaurants, home theaters, laptops, manicures, clothing, tutoring, bicycles, cars, boats, cameras, strollers, watches, lawn care, pharmaceuticals, gourmet food, maid service, hair care, concerts, banking, shipping, or septic tank service from time to time?—then you've just made yourself vulnerable to an investigation from the Federal Trade Commission.

In new guidelines (PDF) released Oct. 5, the FTC put bloggers on notice that they could incur an $11,000 fine if they receive free goods, free services, or money and write about the goods or services without conspicuously disclosing their "material connection" to the provider. The FTC guidelines extend even to Facebook and Twitter posters. If you received a gratis novel from the publicity department of a publisher and posted a tweet about it without disclosing that the book was a freebie, you become an "endorser" in the FTC's view. It could—in the name of consumer protection—hit you with a fine. The 81-page guidelines, which also mandate stringent celebrity endorsements rules, will take effect Dec. 1.

When we think about power-mad federal agencies, the FTC rarely comes to mind. This outfit usually busies itself with credit card fraudsters, intrusive telemarketers, potential violators of antitrust law, and the like. The new guidelines are meant to address another one of the beats that the FTC walks—advertising fraud. The new guidelines, which are not law, are designed to give advertisers guidance on how to stay in compliance with the endorsement and testimonial appendages of

(Excerpt) Read more at slate.com ...


TOPICS: Business/Economy; Constitution/Conservatism; Crime/Corruption; News/Current Events
KEYWORDS: bloggers; economics; regulation; trade

1 posted on 10/14/2009 8:35:15 AM PDT by AreaMan
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To: AreaMan

I just wanna say that I read this on my HP, great deal , ya can’t go wrong, while sipping a cup of Folgers , rich and so affordable from my Corning cup, keeps the coffee just the right temperature, you’ll never regret buying Corning, while staying cozy with my new Craftsman space heater, such a deal....blah blah blah...sue me!


2 posted on 10/14/2009 8:50:41 AM PDT by usshadley (It's time to choose..the empire or the republic? You can't have both. Time is running out.)
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To: AreaMan
Literally ... the current administration is making a ...

“MAD POWER GRAB ...”

as in the finagling to add the health care, by tacking it on to an already passed bill by the House ... sent to the Senate

on every level, in every area of the governments power: creating new powers where they did not have them already, Ala ... the Security Police force,, Obama is creating, that is as well armed as the armed services. Just wait and we will see how he enforces his desires.

to name just one, policing the Internet, requiring charges like broadcasting stations have, censuring all dissent, shutting down religious stations/programs of the Christians, taxing EVERYTHING. ETC.

GOT IT? THE DIRECTION OF THINGS COMING.

God help us in our day, in Jesus name, amen.

COMING SOON NEAR YOU AND ME AND ALL OF US.

We simply are not responding strongly to all the encroachments already made. mo

3 posted on 10/14/2009 8:51:37 AM PDT by geologist (The only answer to the troubles of this life is Jesus. A decision we all must make.)
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To: AreaMan

Free Speech is dead.....................


4 posted on 10/14/2009 8:52:36 AM PDT by Red Badger (The Zero has more airtime than Michael Jordan...........)
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To: AreaMan

So, by extension if I write something about the health care bill that the NAZI’s in office don’t like I can be charged with some type of crime.

Because that is the direction they want to go with this make no mistake.


5 posted on 10/14/2009 8:55:05 AM PDT by stockpirate ("if my thought-dreams could be seen. They'd probably put my head in a guillotine" Dylan)
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To: AreaMan

Is Slate even having second thoughts on 0bama ?


6 posted on 10/14/2009 8:55:57 AM PDT by Lurkina.n.Learnin (Waste and fraud are synonymous with gov't spending)
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To: usshadley

>>>my Corning cup, keeps the coffee just the right temperature, you’ll never regret buying Corning

Tell me more about this corning cup you love so much. I want one too. I want my coffee at “just the right temperature”

What does it look like and where can I buy one.


7 posted on 10/14/2009 9:14:40 AM PDT by Taffini ( Mr. Pippen and Mr. Waffles do not approve)
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To: AreaMan
There is no need to say anything about anything. If you need to know about a product or service, the government will tell you about it.

That is all.


Frowning takes 68 muscles.
Smiling takes 6.
Pulling this trigger takes 2.
I'm lazy.

8 posted on 10/14/2009 9:24:44 AM PDT by The Comedian (Evil can only succeed if good men don't point at it and laugh.)
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To: AreaMan

The country’s gone mad. Period.

-Written on a Dell computer with HP monitor, for which I paid retail.-


9 posted on 10/14/2009 9:25:59 AM PDT by Jack Hammer
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To: stockpirate

I wonder if the bloggers hired by the Dept of Justice have to disclose when the comment.


10 posted on 10/14/2009 9:27:46 AM PDT by Lurkina.n.Learnin (Waste and fraud are synonymous with gov't spending)
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To: Lurkina.n.Learnin

“I wonder if the bloggers hired by the Dept of Justice have to disclose when the comment.”

That will be the day!


11 posted on 10/14/2009 9:33:10 AM PDT by stockpirate ("if my thought-dreams could be seen. They'd probably put my head in a guillotine" Dylan)
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