The new look. It's "Jetsons" meets "Blade Runner".
Posted on 10/06/2009 11:24:36 PM PDT by ConservativeStatement
CHICAGO — Burger King Corp. plans to swap its generic fast-food feel and bland tiles and tabletops for a vibe that's more sit-down than drive-through.
As part of a plan to be revealed Wednesday in Amsterdam, the company will announce a massive effort to overhaul its 12,000 locations worldwide. The sleek interior will include rotating red flame chandeliers, brilliant TV-screen menus and industrial-inspired corrugated metal and brick walls.
"I'd call it more contemporary, edgy, futuristic," Chairman and CEO John Chidsey told The Associated Press. "It feels so much more like an upscale restaurant."
But that comes with an upscale price: The new look is expected to cost franchisees, who operate 90 percent of Burger King's locations, between $300,000 to $600,000 per restaurant.
(Excerpt) Read more at google.com ...
oh for gods sake. Burger King food isn’t bad as fast food joints go but the food could be much better. I don’t go into a fast food joint I go there to get a quick almost palatable meal on my lunch break. If I want decor and atmosphere I’ll go to a real Restraunt.
Reminds me of the Frasier episode when he wanted to find a new coffee shop (to avoid Elvis Costello’s music) and one place he visited had all the seats removed for bean bags.
I think it’s a little insane to start spending money like this in the current economic situation.
“Ambiance” in a fast food joint?
I’m sure the franchisees really love the thought of spending this kind of money per shack.
I dont care about the decor either..I care about the pimple-faced genius behind the counter who gives me the correct change, speaks English, and who instead of giving me my Number 5 combo order hands me the #7 combo.
Can’t compete with the dollar menus at McDonalds, Wendys, and Jack-In-The-Box? Not surprised. I don’t see how those companies make money selling double cheeseburgers for 99 cent, but it’s definitely a drive-thru phenomenon.
Burger King has some good $1 items.
“On deck is the Steakhouse XT burger, which has a thick patty topped with mayonnaise, fried onions, lettuce, steak sauce, cheese and tomatoes. It’s slated to join menus in February.”
Well yum yum yum.
They did this to the one in Evanston about two years ago.
The college campus Burger King that made the majority of its money from drunken college kids going there with the munchies at 3am.
So it went from a cheap empty fast food restaurant that only filled up once the parties were over to an expensive empty fast food restaurant that only filled up once the parties were over.
They probably could’ve used the revamp money to have an extra register open full time for the next ten years, but instead it’s got nice new seats for drunks to spill all over and two out of four registers open even when the lines are 30 people long.
Guess I won’t be going to BK any more.
I’ll take a punch in the heart with a side of cholesterol and a high blood pressure drink. Also give me a 6 piece obese happy meal for little Johnny!
This is disastrous. McDonald’s has got to be snickering at them.
As soon as the locals figure out how to put the tv screens in their vehicles the burglaries should begin.
I mean, man, they are talking about spending enough to refurbish each joint to buy several houses. A lot of the franchisees are just going to fold.
You should just pack a lunch. It's better on the wallet and on the waist.
This reaches New Coke levels of stupidity.
Fast food joints don’t make any money on their dollar food.
They make their money on the high-fructose, corn-sweetened beverages.
You can’t really blame them, though. In the Obama Economy, companies must do what they can to get customers.
Most office lunchrooms have microwaves these days. I generally bring in dinner leftovers and nuke them. Tastes better than fast food, and I know what's in my food.
One can tell about the health of a company by the quality of it’s advertisements. The recent series of “square buns” and fellatio ads tells me the company has a serious management problem.
McDonalds has gone through a revamping of many of its stores so I guess it’s catching. In fact I’ve seen some McDs that have been leveled and rebuilt from the ground up.
The, “Stimulus,” cash at work.
(Yes, BK got some of it)
They won't for long and you can bet the customer will take their $1 down the street to McD's.
I've tried one of those already, I must be in a test market area or something, they are Mmm,Mmm,Mmm.
The onions are those Durkee-type Fried Onions everyone puts on green bean casseroles - Yum - The Roll is an upgrade to their usual fare and the burger extends well beyond it...
The new look. It's "Jetsons" meets "Blade Runner".
Planet Hollywood Burger.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.