Reggie was a man. A-Rod is...You will in the blank.
In the 1980s, Reggie Jackson owned at least one car dealership in the (SF) Bay area. A local newpaper reporter was sent to do a puff piece on him. During the interview he complained about people not treating him with respect.
It seems that customers kept wanting to call him "Reggie", but he thought that he should be addressed as "Mr. Jackson", since he was a big shot car dealer. When he left, the reporter turned to look at the sign, and noted that it was "Reggie Jackson Chevrolet", not "Mr. Jackson Chevrolet".
A-Rod also gets the snarky comments and snide innuendo. Just like Palin!