Posted on 02/16/2009 10:26:08 AM PST by COUNTrecount
It lacks the rock chick cool of a Balmain blazer and the sexiness of Charlotte Olympia heels, but this $14.99 blanket with armholes could be the surprise fashion hit of the recession. The Snuggie looks like a combination of a fleece hospital gown (it's backless!) and Jedi robe, but since its debut in October more than 4m have been sold.
Sales surged after the first airings of a two-minute infomercial featuring a woman driven to despair by the difficulties of wearing a blanket. She couldn't answer the phone, play backgammon or eat popcorn without exposing her arms to cold air.
Tribute videos, mocking and exultant, promptly appeared on YouTube. Ellen DeGeneres donned a Snuggie on her chatshow and Jay Leno talked about it too. The ads found an audience among millions of Americans spending more time at home and wanting to save money on their heating bills. No wonder - motivation to do anything but loaf dissipates the second I shrug into a Snuggie. It's like wearing a hug. The length makes walking any further than the fridge unimaginable, and if that's not enough to keep you indoors, the quizzical looks from fellow shoppers certainly are. "It does look a bit ridiculous," one passerby offers.
(Excerpt) Read more at guardian.co.uk ...
It is better than a bathrobe because you don’t have to wiggle around covering your knees when lounging, and your feet are covered. It has a high neck so your chest stays warm. Outside, worn ‘backwards’ it’s great!
I got one for my hubby as a joke.
My girls love it. They put it on backwards and play “Princess” because of the long train behind them.
I tried it. It’s stupid.
Hubby put it on, he is tall enough that when he stands up, he doesn’t trip.
I kept saying “Thank you Obi-Wan Kenobi. You’re our only hope.”
My explanation for the high sales is simple-
they bought a LOT of TV ad time.
How often do we see this commercial?
A LOT!
You could sell a lot of “polished turds” if you buy up a lot of television ad time. Despite the popularity of the internet, TV is STILL the best advertising media, which explains why Obama (another polished turd) did so well, although HE didn’t even need to buy ad time because pretty much ANY story on any of the news media outlets was about how WONDERFUL Obama is.
You buy two, and wear ‘em backwards.
That means that 3/4 of the goodies are inaccessible.
It never occurs to these idiots to just wear a sweater.
Hey, I LOVE my snuggie! I moved from warm CA to cold WA, (to me, anyway, I know you NEsters have got real cold weather!)and it keeps me warm while I’m sitting and watching TV.
Now that sham-wow stuff, and the choppy and the graty, those commercials are just annoying! Vince keeps saying “we can’t do this all day” but those commercials are always on. Wazupwitdat?
Billy Mays could kick Vinnies butt!
On the subject, why don’t people just wear sweats? They have arms! ..and legs!
Nah, you have to use a flank move...
“Billy Mays could kick Vinnies butt!”
That would be a good SNL skit.
you can’t tell where Vinnie is looking. that makes him dangerous.
Damn thing wouldn’t slow down FrogDad for a nanosecond!
Ping
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.